How Event Marketers and Exhibitors are Using Social Media to Improve Trade Show Results.
The link between events and technology is getting stronger and more important. In a way, almost every exhibit and trade show effort is becoming a technology and social media experience.
What’s Working in Exhibiting Survey respondents primarily use social media to provide general information, posts and updates. Many exhibitors are still experimenting with social media tied to events.
Source: What’s Working in Exhibiting
Skyline Exhibits and Access Intelligence Research & Consulting have worked together to develop this exclusive report on what is working best in event and exhibit marketing. What’s Working in Exhibiting digs into core themes endemic to event and exhibit marketing to find the latest strategies and most effective approaches. This report provides an inside look at the current practices of successful exhibitors.
The data and comments featured in the report have been culled from a proprietary survey of event marketers and exhibitors. Over 400 event marketers and exhibitors responded to the survey. A similar study was conducted in 2009, and in key areas of the report data comparisons are provided.
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