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Tech Talk: Say it Bolder and Brighter with Trade Show Technology

Trade Show Technologies

Article written by Linda-Marie Martinez.

With only a limited time to draw attention to your display booth, say it bolder and brighter with the use of trade show technology!

Today’s exhibitors are continually looking for ways to enhance the visitor experience in their trade show booth. The easiest and most cost effective way is by introducing the use of technology that is in line with your show objectives. And, with today’s large array of mainstream devices, even a 3 x 3 metre booth space can tap into resources previously available only to the larger exhibitor. Computer monitors, tablets and flat screen monitors are the most popular methods of engagement. Use monitors to play videos or slideshows that give an overview of who you are or what you offer. Touchscreen monitors can be a great way to integrate interactivity in your booth by using it for galleries, designing, or an interactive questionnaire that can help you pinpoint how to meet your potential client’s needs. Implementing monitors and touchscreens is an easy, affordable way to incorporate motion to attract attention to your exhibit and enhance your presence on the show floor.

Video walls, interactive screens, projection mapping, 3D holograms and translucent screens are making great contributions to the WOW factor of island exhibit spaces. Interactive screens are able to blend your product or services with an in-show promotion to fully engage the attendees. Even promotional items are able to engage prospects with live-time product or service specific information.

Next, step into the light with the newest in exhibit lighting trends. Backlighting graphics can take a simple 3 or 6 metre back wall exhibit and really make it stand out from the crowd. In larger island exhibits, the use of illuminated overhead hanging signs or high towers can extend your visibility by attracting attention from aisles away. Programmable LED lighting on graphic elements, counters and shelves take your exhibit from the ordinary to the extraordinary.

Backlit Graphic Walls
Backlit Graphic Walls and Programmable LED Counter

Programmable LED Shelves
Programmable LED Shelves

Illuminated Overhead Hanging Signs
Illuminated Overhead Hanging Signs

LED Accent Lighting
LED Accent Lighting

LED Counter with iPad
LED Counter with iPad

Mix in the use of apps, mobile lead taking and social media to maximize booth efficiency. Allow your attendees to interact with you by talking about you on social media and develop a social media strategy! Specify hashtags of your company name or theme so that you can easily find who’s talking about you. To engage in better lead management, use an iPad or your phone to scan leads and take notes directly. You can even send pdfs of brochures and information directly to the client after you’ve just conversed. The point is, there is so much available to increase and enhance the activity and experience within your exhibit booth. Just starting out with one or two new items can really make a difference.

Technology can greatly improve the performance of your exhibit and ROI, as well as develop and produce the targeted content. So, what are you waiting for?

About the Author:

With over 25+ years of B2B face-to-face marketing experience, Linda-Marie’s expertise is in the development of on-target strategies focused to meet client marketing objectives while providing a competitive edge on the trade show floor. Servicing Southern California from Skyline Orange County she advises exhibitors on their trade show displays.


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