The top three most popular new exhibition design strategies and approaches are to use lightweight materials, more open and inviting formats, and designs to allow for booth flexibility.
Key Insight
The number one new exhibition design strategy is to use more lightweight booth properties and elements. This is one of the areas of the study that received the highest percentage of event marketer and exhibitor responses.
About the Respondents
The event marketing and exhibitor respondents primarily work in the following industry sectors: manufacturing and industrial, technology, professional services, healthcare and education. While 47% work for companies with under $10 million in gross revenue, a total of 33% have total sales between $10 and $100 million, and 19% work for groups with over $100 million in revenue. A total of 90% of the survey respondents are either the primary event marketing budget decision-maker or they influence the process. On average, the exhibitors increased the number of shows they exhibited in from 17 in 2013 to 18 in 2014.
Source: What’s Working in Exhibiting
Skyline Exhibits and Access Intelligence Research & Consulting have worked together to develop this exclusive report on what is working best in event and exhibit marketing. What’s Working in Exhibiting digs into core themes endemic to event and exhibit marketing to find the latest strategies and most effective approaches. This report provides an inside look at the current practices of successful exhibitors.
The data and comments featured in the report have been culled from a proprietary survey of event marketers and exhibitors. Over 400 event marketers and exhibitors responded to the survey. A similar study was conducted in 2009, and in key areas of the report data comparisons are provided.
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