Eye Power FAQ's
Below are the answers to many frequently asked questions about Eye Power. If you require any further information on our exhibitor training seminars, please email eyepower@skyline.com.au
:: What is Eye Power?
:: Why is Eye Power such a worthwhile experience?
:: How much does it cost?
:: Do I have to book?
:: May a colleague accompany me?
:: What do I receive for attending?
:: Can I get the free publications without attending?
:: Do I have to be a Skyline customer to attend?
:: Will salespeople hound me when I attend?
:: Who should attend?
:: Where can I attend?
:: What topics are covered?
:: What's new with Eye Power?
:: EP Plus: "Designing Effective Exhibits"
:: EP Plus: "Effective Promotions & Measurements"
:: EP Plus: "Effective Exhibit Selling Skills"
:: Who Presents Eye Power
What is Eye Power?
Eye Power is the education division of Skyline Displays Australia. It is an internationally recognised and widely presented exhibitor education program. Eye Power is presented in half day seminars, workshops and training programs. Its key purpose is to help exhibitors and industry professionals achieve their exhibition and trade show objectives.
Why is Eye Power such a worthwhile experience?
Eye Power messages are delivered without fear or favour. This is not a ´cash for comment´ experience. Expect to hear hard facts, plain–English truths and practical information. Our visitors appreciate the crisp, succinct and memorable way we tell our story.
How much does it cost?
Our scheduled Eye Power seminars are presented free of charge. Unlike many other so-called ´free seminars´, we don´t present Eye Power as a teaser to tempt you to pay for another event, nor are there hidden costs on the day. However, an investment is required – your time – and we value it as highly as you do. We promise to deliver a genuinely educational experience and that's what we do.
Do I have to book?
Yes. Most Eye Power events are over–subscribed so we request you register well in advance. Register Online.
May a colleague or friend accompany me?
Yes. Many organisations require their entire sales and marketing teams to attend Eye Power as part of their professional development. However, as numbers are limited, we request a maximum of three attendees per organisation per event.
What do I receive for attending?
All attendees receive a high quality workbook free of charge, and access to a range of free electronic tools. We also make two exclusive publications available, "The Trade Show Marketing Ideas Kit" and the "Creating Effective Trade Show Promotions" workbook . Please note these two publications are only available, or for sale at Eye Power events.
Can I get the exclusive Eye Power workbook or publications without attending?
No. Eye Power publications are only made available at our seminars.
Do I have to be a Skyline customer to attend?
No. We invite all open–minded exhibition and marketing professionals and those that want to learn more about exhibition marketing to attend. We regard all attendees as ´friends of Skyline.´ And you are welcome to visit and consult with us anytime.
Will salespeople hound me when I attend?
Categorically "No!" We promise to deliver an educational experience and we keep that promise. Neither your presenter nor any of the Eye Power team or participating Partners will attempt to sell anything to you – other than the idea that you can and will be a more effective exhibitor by following the Eye Power principles. Time permitting, we will answer product–specific questions but we find that´s usually best left for another day. That´s why we professionally follow up with all attendees after an event.
Who should attend?
Eye Power events are beneficial for every member of an organisation for whom exhibiting is an essential part of the marketing mix. CEO's, business owners, marketing managers, sales managers, business development managers, designers, advertising and exhibition professionals, and exhibition salespeople all benefit by attending Eye Power.
Where can I attend a Seminar?
For further information visit our online seminar calendar or talk to us about your special requirements.
What topics are covered?
The short answer is, everything to help you to be a more successful, more effective or more profitable exhibitor. Eye Power is up–to–date, fact filled and fast paced. Our workbooks and publications are first class. The slightly longer answer: Eye Power covers a broad range of subjects including:
- Industry Trends
- Show Selection
- Planning
- Budgeting
- Design
- Promotions
- Exhibit Staffing
- Lead Management & Measurement
What's new with Eye Power?
In September 2009 Skyline launced a new seminar within the Eye Power Series 60 Tips in 60 Minutes a lunch and learn Exhibition Results Seminar. 60 Tips packs a punch, gets right to the point and wraps up in – you guessed it – 60 minutes! Crammed with hot tips for trade show experts and novices alike, you can only benefit from the latest Eye Power’s insider industry knowledge.
Eye Power content is reviewed every 12 months to assess it´s relevance to the current exhibition, and commercial markets and industries. At the start of every year the presentation is re–imaged and rewritten. Skyline also has three ´Eye Power Plus´ programs that drill deeper into the high–interest topics of design, promotions, measurement and staffing skills. These ´Plus´ workshops are presented on a fee–for–service basis, and include a thorough pre– and post–consultation process. Interested? Contact the Eye Power team today.
EP Plus: "Designing Effective Trade Show Exhibits"
This is an interactive two hour experience. It is conducted as a workshop rather than a seminar – so be prepared to participate! It is designed for people who are involved in all aspects of the exhibit design process. This workshop is presented to corporate and Government organisations on a fee–for–service basis. All attendees receive a valuable workshop manual. We explore these subjects:
- The Focus of the Design is the Customer, not You
- Understanding the Exhibit’s Function
- Using the Exhibit as a Communication Tool
- Process for Successful Exhibits
- Practical Factors to Consider
- Graphics – The Magnet that Attracts Visitors
EP Plus: “Effective Promotions and Measurement”
This fee–for–service Eye Power ‘Plus’ event will help you understand what it takes to attract and retain attention in your exhibition environment – and measure outcomes. This workshop challenges exhibition marketing and management professionals to out–think, not out spend their competitors. You will hear first hand experiences and have the opportunity to share your story. The topics covered include:
- Pre–show Promotion
- At–show Promotion
- Post–Show Promotion
- Setting Measurement Objectives
- Measuring the ‘Unmeasurable’
- Calculating Return on Investment
- Continuous Improvement
EP Plus: “Effective Exhibit Selling Skills”
This Eye Power ‘Plus’ event requires full participation from all attendees. This is a fee–for–service workshop, with pre–consultation, handout notes and a post–event report. Seasoned exhibit staff and novices alike will benefit from this workshop. It is an especially suitable workshop in the context of a pre-event meeting. The topics are:
- Setting Measurable Objectives
- Staff Selection
- Kick–Starting Conversations
- Lead Management
- Getting Results
About Skyline's Eye Power Presenter
Ron McDermott has presented the Eye Power Seminar series on behalf of Skyline Displays Australia since 2001.
Ron is an independent exhibition and events trainer with decades of sales management and event industry experience. He has presented hundreds of exhibitor education seminars and workshops to thousands of exhibitors Australia wide during the last eleven years. Ron is a dedicated student of exhibition and event dynamics. He is passionate about helping exhibitors prepare for their events, connect with their customers and achieve results.
Increase your leads, sales & ROI register for Eye Power today.