Eye Power

Eye Power is an internationally recognised and widely presented exhibitor education program. Skyline Displays Australia has presented over 160 seminars to 5,000+ sales, marketing and public relations professionals since 2001.

About Eye Power

Eye Power’s key purpose is to help exhibitors and industry professionals achieve their exhibition and trade show objectives and increase their return-on-investment (ROI).

Skyline presents this exhibitor training free of charge to anyone who can benefit from Eye Power to increase their exhibition and event marketing success.

If you manage or participate in trade shows, exhibitions, conferences, seminars, field days, careers markets or other face-to-face events you should attend Eye Power. Eye Power is designed for SMEs, large organisations, the not-for-profit sector and all levels of Government.

Eye Power is fast-paced, in two and a half hours you will learn how to:

Set Measurable Objectives
Select Shows and Spaces that Work
Design Your Stand for Maximum Impact and Functionality
Create Effective Promotions: Before the Event, At the Event and After the Event.
Select and Train your Exhibit Team to Maximise Your Return
Effortlessly Engage Total Strangers
Generate More Leads, Sales and Results

It is our promise that all attendees will become familiar with the many processes involved in a successful exhibition experience. They will take home high quality industry ´how to´ information books they can refer to and share with their colleagues.

About Skyline´s Eye Power Presenter

Ron McDermott and the Skyline team present Eye Power Australia wide. Ron worked with Skyline for more than eighteen years in our Sales & Business Development areas. In 2009, Ron retired from Skyline to focus his efforts in training and consulting which still includes presenting Eye Power. He has more than two decades of experience both as an exhibitor and in serving the exhibition industry.

Ron has extensive on–the–floor exhibition experience with a raft of public and private sector organisations. He is passionate about helping Australian exhibitors achieve their objectives.