Article Written by Mike Thimmesch.
Booth staffing can be scary: You talk to a parade of strangers. You have to know everything about your company’s products, services, employees, competitors, and industry. You are essentially making small presentations (which people fear more than death), one after the other, for days on end. Your performance can directly affect your company’s future.
All that pressure can easily make a booth staffer self-conscious and uptight. Not the right frame of mind for warmly meeting attendees and persuading them that your company is the best thing since sliced bread.
What Makes A Zen Master Exhibition Booth Staffer?
A Zen Master Booth Staffer thrives in such tense circumstances, because they know this is also the mindset of many attendees. They greet attendees with genuine warmth, help attendees to relax, and become their true friend as they help them find a solution.
Zen Master Booth Staffers are not overburdened trying to remember and share every detail about your company, its products, and how yours are better than your competition. They listen with a clear mind to what attendees truly need, and intuitively share only the part of your story that will persuade that individual visitor.
Just as a Zen Master is at peace with the mysteries of life, a Zen Master Booth Staffer is at peace with the chaos of the show floor. They have solved the contradiction of truly helping attendees find what they need, and selling for your company in your exhibition booth space.
I have seen a Zen Master Booth Staffer, who had a sore throat from talking with so many attendees, that she sat in the middle of the booth to minimize more talking. But because she exuded so much calmness and good will, attendees actually sought her out, walking past other booth staffers on the aisle to talk with her.
Can you become a Zen Master Booth Staffer? Perhaps, if you can forget most of what you have been taught, and see again with the eyes of a child. You know you are there when you take many more leads, truly quality leads, and are not drained, but are at peace after a booth staffing shift.
Can you recognize when others have attained the level of a Zen Master Booth Staffer? Yes, when they are near the top of the list for both lead counts – and enjoyment – at every show. Keep track of these wise people, and ask them to staff as much as you can.
About the Author: Mike Thimmesch is Skyline Exhibits’ Director of Lead Generation and Industry Relations, with 25 years of Marketing and Trade Show Display Marketing experience.