Sky News - September 2010
Dear Exhibitors,
Welcome to the September 2010 Sky News and our 51st edition! Topics covered in this month’s edition include:
Skyline News
Product of the Month – Arrive® Workstation
Exhibition Tips & Tricks
Eye Power
Upcoming Exhibitions, Trade Shows and Events
If you have any feedback about Sky News or need further information about Skyline products and services, please phone us on 1800 077 419 or email us. We welcome any questions or suggestions you may have!
Read Sky News articles & upcoming event lists plus much more on the Skyline Display's blog.
Skyline News
The Trend to Custom Modular Exhibits
See why exhibitors are shifting away from traditional custom exhibition stands to get the greater flexibility, similar impact and lower logistical costs available from custom modular displays.
Skyline Exhibits and Tradeshow Week Magazine have collaborated again to create the 20 page White Paper based on survey responses from over 170 exhibitors.
Contact us to receive you complimentary copy of The Trend to Custom Modular Exhibits White Paper to find out more about the advantage of modular displays.
Product of the Month
NEW! Arrive® Portable Display & Workstation
Arrive® is the new display and workstation solution from Skyline. The Arrive case holds an entire banner stand back wall display and converts into a functional workstation that you can customize to fit your brand and show objectives.
Single Case Portability
Your entire banner back wall display, including lights and most accessories will fit into one easy to manage case. As your Arrive Case converts into a workstation, there are no cases to hide or store and no waiting for your cases once the show finishes.
Designed for Myriad® and Exalt® Banner Stand Displays
Arrive is available with either Skyline´s Myriad or Exalt Banner Stand back wall displays.
Click here for an online demonstration on Arrive.
Find out more about New Skyline Products or the Arrive system visit our website.
Exhibition Tips and Tricks
Get More Trade Show Leads With Social Media
Want to use Twitter, LinkedIn and Facebook to get more leads in your trade show booth?
There are two key strategies you can leverage with Facebook, LinkedIn and Twitter in your pre–show promotions. You can reach out to your own network on these social networks, or rapidly tap into groups that already exist for your trade show or industry on these social media sites.
Long Term: Build Your Own Social Media Following
The first strategy is a more long–term plan. As it takes time and effort to build up your own following, whether they are called fans and friends on Facebook, connections and followers on LinkedIn, or followers on Twitter. If you have already built up a following, then voila! It´s a short-term plan for you.
When you have gained a group of followers, communicate to them before the show with a potent reason to meet you in your trade show booth, just like you would with any other media. If your clients, prospects, and influencers are into social media then building your own following is the way to go and using your own network for pre-show promotion is a bonus.
Short Term: Leverage the Trade Show´s Followers on Social Media Sites
The second strategy can be achieved in a relatively short time. It´s to tie into the people who have connected to your trade show´s presence on these social networks.
For Facebook, post your comments, advertise you´re unique trade show promotion or new product news on the show´s Facebook fan or group page. For example, you can make a post asking people to come see you at your trade show stand, load up your product photos to the fan page, link to a YouTube video or make comments to the news the show posts themselves.
Within the trade show´s LinkedIn group, you can post news items about your new products, or join discussions about what will be happening at the trade show. As an exhibitor, you will almost certainly be accepted to the show´s group. If the show doesn´t have a LinkedIn group yet, then ask the show to start one or search using your industry keywords and find the best groups for your industry, and start a discussion asking who is going to the show you are exhibiting at.
When using Twitter, leveraging the show´s Twitter followers is achieved by sending tweets filled with great reasons to visit you at the trade show. Include in your message the hashtag for the show (like #CES for the CES show) which increases the likelihood you get read by attendees who are reading that hashtag Twitter stream. If the show doesn´t retweet your message you can direct message the show´s Twitter account, let them know you are an exhibitor, and ask them to retweet your message to share it with your followers.
Just remember that if you would consider a message to be spam sent via email, it may be considered even more so via social media so tread lightly in these arenas.
Get More Visitors to Your Trade Show Display
You will have greater interest from people in your own network (strategy 1), but fewer of them will be going to the show. You will have greater opportunity for new connections using the show´s network (strategy 2), but you won´t always have the power of an existing relationship and will have to have an even more potent message to stand out, just like all pre–show marketing.
We have focused on Social Media for Pre–Show Promotions however keep in mind that many show visitors will have personal mobile devices on them at the show so think about how you can integrate Social Media Marketing into your at–show promotions too.
Don´t leave you social media development until you are preparing for a show. Start now so you can maximise your exposure, develop a following and build your social media trade show leads show after show.
If you have any comments about this article or have more suggestions on how to use social media to improve you Trade Show Leads please share them on our blog.
Eye Power
Upcoming Eye Power events include:
Eye Power (Brisbane) – Wednesday, 6th October 2010
Visit our online calendar for the most up–to–date Skyline Eye Power information.
Upcoming Events
Sustainable Risk Rationalisation Conference
www.srr-otek.com.au
01 September – 03 September 2010
Melbourne Convention & Exhibition Centre
Security 2010
www.securityexpo.com.au
01 September – 03 September 2010
Sydney Convention & Exhibition Centre
Australian & New Zealand Spinal Cord Society 2010 Conference
www.sapmea.asn.au/conventions/anzscos2010/
01 September – 03 September 2010
Adelaide Convention Centre
The Courier Mail & Sunday Mail Spring Home Show
www.organisersinternational.com.au
01 September – 05 September 2010
RNA Showgrounds, Brisbane
AussieCon 4, World Science Fiction Convention
www.aussiecon4.org.au
02 September – 05 September 2010
Melbourne Convention & Exhibition Centre
Australasian Hotel Industry Conference & Exhibition
www.aha.org.au
03 September 2010
Swissotel Sydney
National 4x4, Off Road, Fishing & Outdoor Expo
www.4x4show.com.au/melbourne
03 September – 05 September 2010
Melbourne Showgrounds
Skills West Expo
www.skillswestexpo.com.au
03 September – 05 September 2010
Perth Convention & Exhibition Centre
2010 Royal Adelaide Show
www.theshow.com.au
03 September – 11 September 2010
Royal Adelaide Showgrounds
Sydney International Spa & Beauty Expo
www.internationalbeautyexpo.com.au
04 September – 05 September 2010
Sydney Convention & Exhibition Centre
EcoGen 2010
www.ecogen2010.com
05 September – 08 September 2010
Sydney Convention & Exhibition Centre
Sustainable Councils 2010
www.sustainablecouncils.com.au
06 September – 07 September 2010
Sydney Convention & Exhibition Centre
IMPC 2010 – Mineral Processing Congress
www.impc2010.org
06 September – 10 September 2010
Brisbane Convention & Exhibition Centre
Mediation Conference
www.mediationconference.com.au
07 September – 09 September 2010
Adelaide Convention Centre
Advancing Education – ADAPE Conference 2010
www.adape.org.au/conference2010/
08 September – 10 September 2010
Adelaide Convention Centre
Ideal Bride Expo
www.idealbride.com.au/bridal–expo
10 September – 12 September 2010
RNA Showgrounds, Brisbane
Penrith Caravan, Camping & Holiday Expo
http://penrith.supershow.com.au/
10 September – 12 September 2010
Penrith Panthers Exhibition Centre, NSW
Queensland Education Resources Expo
www.edresourcesexpo.com.au
11 September – 12 September 2010
Brisbane Convention & Exhibition Centre
Franchising & Business Opportunities Expo
www.franchisingexpo.com.au
11 September – 12 September 2010
Brisbane Convention & Exhibition Centre
2010 Australian Pipeline Industry Association (APIA) Convention
www.apia.net.au/events/
11 September – 14 September 2010
Darwin Convention Centre
Fine Food 2010
www.finefood.com.au
13 September – 16 September 2010
Melbourne Convention & Exhibition Centre
The Mental Health Service Conference
www.themhs.org
14 September – 17 September 2010
Sydney Convention & Exhibition Centre
Townsville Living Expo & Pet and Animal Expo
www.australianevents.com.au
17 September – 19 September 2010
Townsville Showgrounds, QLD
Royal Melbourne Show
www.royalshow.com.au
18 September – 28 September 2010
Melbourne Showgrounds
Visual Impact Image Expo
www.viie.com.au
20 September – 22 September 2010
Sydney Convention & Exhibition Centre
Retail Expo Australasia 2010
www.retailexpo.com.au
20 September – 22 September 2010
Sydney Convention & Exhibition Centre
IFIP World Computer Congress
www.wcc2010.org
20 September – 23 September 2010
Brisbane Convention & Exhibition Centre
Careerone JobsFest
www.kymjonesexhibitions.com.au
21 September 2010
Royal Adelaide Showgrounds
Henty Machinery Field Days
www.hmfd.com
21 September – 23 September 2010
Henty Field Days Site, NSW
Drill 2010
http://adia.com.au/
22 September – 25 September 2010
Adelaide Convention Centre
MyBiz Expo
http://www.mybizexpo.com.au
23 September – 24 September 2010
Sydney Convention & Exhibition Centre
Mackay Home Show and Lifestyle Expo
www.australianevents.com.au
25 September – 26 September 2010
Mackay Exhibition & Convention Centre, QLD
National Laser and Cosmetic Medicine Conference
www.dcconferences.com.au/lcmc/
25 September – 26 September 2010
Marriott Resort & Spa, Gold Coast
Perth Royal Show
www.perthroyalshow.com.au
25 September – 02 October 2010
Claremont Showgrounds, Perth
Chemeca 2010
www.chemeca2010.com
26 September – 29 September 2010
Hilton, Adelaide
OzBio2010
www.asbmb.org.au/ozbio2010/
26 September – 01 October 2010
Melbourne Convention & Exhibition Centre
Ausclean Expo Incorporating BSM Expo
www.auscleanexpo.com.au
27 September – 28 September 2010
Rosehill Gardens Grand Pavilion, Sydney
Campus Link 2010
www.tertiaryaccessgroup.com.au/events/trade–fair/
27 September – 29 September 2010
Perth Convention & Exhibition Centre
SLAQ / IASL 2010 Conference
www.slaq.org.au/events/2010/index.htm
27 September – 01 October 2010
Brisbane Convention & Exhibition Centre
Museums Australia National Conference 2010
www.ma2010.com.au
29 September – 02 October 2010
University of Melbourne
ABC Gardening Expo
www.abcgardeningexpo.com.au
01 October – 03 October 2010
Caulfield Racecourse, Melbourne
The Baby & Toddler Show
http://sydney.babyandtoddlershow.com.au/
01 October – 03 October 2010
Sydney Convention & Exhibition Centre
Australian Music Association Convention (AMAC)
www.amac2010.com.au
01 October – 03 October 2010
Melbourne Convention & Exhibition Centre
Irresistible Gluten Free Food Show
www.glutenfreefoodshow.com.au
02 October – 03 October 2010
Melbourne Convention & Exhibition Centre
Beefex
www.estherprice.com.au
05 October – 07 October 2010
Royal Pines Resort, Gold Coast
Are we missing an event coming up in September that should be mentioned? Share your upcoming events with us.