Sky News – October 2011

Dear Exhibitors,

Welcome to the October 2011 edition of Sky News. Topics covered in this month’s edition include:

Skyline News
Product of the Month – PictureCube
Exhibition Tips & Tricks
Eye Power
Upcoming Exhibitions, Trade Shows and Events

If you have any feedback about Sky News or need further information about Skyline products and services, please phone us on 1800 077 419 or email us. We welcome any questions or suggestions you may have!

Read Sky News articles & upcoming event lists plus much more on the Skyline Display's blog.

Skyline News

Next Brisbane Eye Power Seminar

The next FREE Brisbane Eye Power exhibitor training seminar will be presented in Skyline´s Fortitude Valley Showroom on Wednesday, 2nd November 2011.

Eye Power is great if you are new to exhibiting or if you want a refresher course to help with show ideas for the 2012 show season. Reserve your seat today.

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New White Paper Confirms How Highly Exhibitors & Attendees Value Trade Shows

Based on extensive surveys, this special report reveals how exhibitors and attendees find significant value in trade shows, and expect to for many years ahead. Use this report to help justify and enhance your trade show program!

Exhibitors said how they are increasing their trade show participation, why they value trade shows, and how they are exhibiting better at trade shows than before. Attendees share the high value they place on trade shows for sourcing products, comparing and meeting suppliers, and keeping up on industry trends. Attendees also tell what exhibitors can do most that will catch their attention.

Email Skyline today to receive a complimentary copy of this insightful 24–page report today!

Skyline Displays Australia on YouTube

Skyline Displays now has its own channel on YouTube! To view the latest Skyline Product Videos visit www.youtube.com/user/SkylineDisplaysAust. You can also subscribe to our channel to receive live updates as soon as new content is uploaded.

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Product of the Month

PictureCube Display System

Attract attention with big graphics & backlighting! PictureCube towers, back wall display units and ceiling suspensible models all feature large fabric graphic panels that can be backlit for ultimate ´pop´.

PictureCube Features & Options:

15 models to choose from
Lightweight aluminum frame
Large fabric graphics that can be backlit for ultimate ´pop´
Packs small, installs quickly and is easily repositioned
Intense, Low–Energy Lighting
Lightweight hanging units create interest and attract attention from a distance
Clean, Streamlined Look! Frame is nearly invisible

With PictureCube your trade show display stand will be sure to attract attention from afar.

Skyline has released two online videos so you can PictureCube in Action. See the PictureCube Design Ideas and Instructional Set-Up Video for yourself.

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Exhibition Tips and Tricks

Design Your Trade Show Display for the 4th Dimension

Article written by Mike Timmesch from Skyline Exhibits Inc.

Exhibit designers make a big deal about how trade show exhibits are 3–dimensional: they have length, width, and height. That 3D perspective creates much greater visual impact than 2D marketing mediums.

Yet exhibits are actually 4 Dimensional, the 4th dimension being time. We exist in three spatial dimensions and in one temporal dimension, which combine to be called spacetime.

During a trade show your static 3D exhibit can be transformed into an interactive 4D exhibit attendees experience through the activities you host in your booth space. 4D trade show stands create greater impact than a 3D exhibit that looks the same during the show as during non–show hours.

Here are 7 ideas to transform your exhibit into a 4–dimensional marketing time machine:

Demos. According to research from CEIR, demonstrations are one of the most effective at–show activities you can do to make your exhibit memorable. Demos create movement and get attendees involved with your products and services. The best demos help make explicit the advantages of your products, and give attendees irrefutable visual and experiential proof of your claims.

Presentations. When you host a presentation in your trade show booth, it signifies to attendees that there´s something special about to happen. It´s a bit of the "show" aspect of trade shows, with a professional presenter, backdrop, and amplified sound. Attendees know they´ll get a concise, informative, and maybe even entertaining few minutes that will allow them to get valuable info, without having to commit to declaring themselves a prospect. You can schedule presentations as often as every 10 minutes, and pull in crowds to hear what you´ve got to say.

Meetings. This is the pinnacle of planned activities you can do in your booth – previously scheduled meetings with clients and key prospects. It guarantees you activity throughout the show, and creates visual interest, as nothing attracts a crowd like a crowd. Have a person on–site who is the master of the schedule, and keep track of attendees who don´t show up on time, so you can call them and try to re–schedule.

Entertainers. You can hire entertainers, such as magicians, dancers, celebrities, and more to get attendees to stop and stay in your booth. Entertainers create motion and intrigue to lure in attendees. The better ones know how to weave your marketing messages into their entertainment, to help convert attention into action.

Contests and games immerse attendees in a fun activity. Go beyond a generic putting green and make it an interactive game that reinforces your marketing message and creates an emotional connection with your brand. At one show we gave attendees the chance to win 2–foot long remote control semi–trucks, emblazoned with our marketing messages (such as lower shipping costs), by competing in time trials. We had a line all show long, and staffers were able to qualify attendees while they waited for their turn.

Audio/Visual Technology. The use of AV has increased as the price of flat screens and high–powered projectors has decreased. Short, energetic videos help you compete for attendee´s attention. They can quickly state your competitive advantage, or help prove your claims. But don´t ask video to do too much – you still need to rely on your booth staffers to have real conversations!

A moving exhibit. Your actual trade show exhibit can be the 4D element in your booth, when the exhibit itself moves! Larger island exhibits will sometimes have a rotating hanging sign above it to signal your company´s location from a far. Movement catches the eye, so a rotating sign gets attention long before attendees get to your booth location.

You don´t need to be a physics major to see the benefits of 4D thinking. If your exhibit looks the same during show hours as it does outside show hours, then you´re not taking full advantage of the 4–dimensional nature of reality and trade shows!

Have you got more ideas on taking your Trade Show Display to the 4th Dimension? Post your comments on the Skyline blog.

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Eye Power

Upcoming Eye Power events include:

Eye Power (Brisbane) –Wednesday, 2nd November 2011

Visit our online calendar for the most up–to–date Skyline Eye Power information.

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Upcoming Events

Perth Royal Show
www.perthroyalshow.com.au
01 October 2011 – 08 October 2011
Claremont Showground, Perth

5th World Summit on Arts & Culture
www.artsummit.org
03 October 2011 – 06 October 2011
Melbourne Convention & Exhibition Centre

Elmore Field Days
www.elmorefielddays.com.au
04 October 2011 – 06 October 2011
Field Day Site, Elmore, VIC

35th ASM of the Australian & NZ Burn Association
www.cdesign.com.au/anzba2011/
04 October 2011 – 07 October 2011
Brisbane Convention & Exhibition Centre

HR Summit 2011
http://brisbane.hrsummit.com.au/
05 October 2011 – 06 October 2011
Stamford Plaza, Brisbane

Australian Bus & Coach Show
www.busshow.com.au
05 October 2011 – 06 October 2011
Rosehill Gardens Event Centre, Sydney

Australian Council for Educational Leaders 2011 Conference
http://acel.org.au/conference2011/
05 October 2011 – 07 October 2011
Adelaide Convention Centre

MyBiz Expo 2011
www.mybizexpo.com.au
06 October 2011 – 07 October 2011
Australian Technology Park, Sydney

Pet Expo 2011
http://piaa.net.au/events/pet-expo-2011/
06 October 2011 – 08 October 2011
Sydney Showground

2011 SCA NSW Strata Industry Convention
http://nsw.stratacommunity.org.au/
06 October 2011 – 08 October 2011
Sydney Showground

Pharmacy Australia Congress (PAC11)
www.pac11.com.au
06 October 2011 – 09 October 2011
Melbourne Convention & Exhibition Centre

Trading & Investing Seminars & Expo
www.tradingandinvestingexpo.com.au
07 October 2011 – 08 October 2011
Melbourne Convention & Exhibition Centre

Queensland Brides, Wedding & Honeymoon Expo
www.queenslandbrides.com.au/events/expo/
07 October 2011 – 09 October 2011
Brisbane Convention & Exhibition Centre

Home Buyer & Property Investor Show 2011
www.homebuyershow.com.au
07 October 2011 – 09 October 2011
Melbourne Convention & Exhibition Centre

ODEX – Oceania Dive & Ecotourism Expo
www.oceaniadiveexpo.com
07 October 2011 – 09 October 2011
RNA Showground, Brisbane

HIA Spring Home Show featuring the Perth Pool & Spa Expo
www.springhomeshow.exibit.com.au
07 October 2011 – 09 October 2011
Perth Convention & Exhibition Centre

Good Food & Wine Show
www.goodfoodshow.com.au
07 October 2011 – 09 October 2011
Adelaide Showground

25th IPMA World Congress
www.ipma2011.com
09 October 2011 – 12 October 2011
Brisbane Convention & Exhibition Centre

World Congress on Reproductive Biology
www.wcrb2011.org
09 October 2011 – 12 October 2011
Cairns Convention Centre, QLD

The Customer Show
www.terrapinn.com/2011/the-customer-show/
10 October 2011 – 12 October 2011
Sydney Harbour Marriott

AACB 49th Annual Scientific Conference
www.aacb.asn.au/web/Meetings/
10 October 2011 – 13 October 2011
Sydney Convention & Exhibition Centre

All–Energy Australia 2011
www.all-energy.com.au
12 October 2011 – 13 October 2011
Melbourne Convention & Exhibition Centre

ANZICS/ACCN Intensive Care ASM
www.intensivecareasm.com.au
13 October 2011 – 15 October 2011
Brisbane Convention & Exhibition Centre

Australian Alpaca Association National Show
www.alpaca.asn.au
13 October 2011 – 16 October 2011
Sydney Showground

Sydney Bead & Gem Show 2011
www.beadandgemshow.com.au
13 October 2011 – 16 October 2011
Sydney Showground

Wandin Silvan Field Days
www.wandinsilvanfielddays.com.au
14 October 2011 – 15 October 2011
Wandin East Reserve, VIC

Vending & Amusement Expo 2011
www.mcec.com.au
14 October 2011 – 15 October 2011
Melbourne Convention & Exhibition Centre

HIA Adelaide Home & Gardening Show
www.kymjonesexhibitions.com.au
14 October 2011 – 16 October 2011
Adelaide Showground

Sydney Vintage Clothing, Jewellery & Textiles Show
www.lovevintage.com.au
14 October 2011 – 16 October 2011
Rosehill Gardens Event Centre, Sydney

Brisbane Retirement & Lifestyle Expo
www.emsaust.com.au
14 October 2011 – 16 October 2011
RNA Showground, Brisbane

The Expo of Chinese Tea 2011
www.chineseteaexpo.com.au
14 October 2011 – 16 October 2011
Sydney Convention & Exhibition Centre

Sunshine Coast Home Show & Caravan and Camping Expo
www.australianevents.com.au
14 October 2011 – 16 October 2011
Stockland Park, Kawana

Brisbane Fitness & Health Expo
www.brisbanefitnessexpo.com.au
15 October 2011 – 16 October 2011
Brisbane Convention & Exhibition Centre

Murrumbateman Field Days
www.mfdays.com
15 October 2011 – 16 October 2011
Recreation Grounds, Murrumbateman, NSW

EB Games Expo
www.ebexpo.com.au
15 October 2011 – 16 October 2011
Gold Coast Convention & Exhibition Centre

AusBiotech 2011
www.ausbiotech2011.com.au
16 October 2011 – 19 October 2011
Adelaide Convention Centre

The National Safety Psychology Conference
www.liquidlearning.com.au/llg08/October/
18 October 2011 – 19 October 2011
Sydney Harbour Marriott

Employer Brand Activation Conference
www.liquidlearning.com.au/llg08/October/
18 October 2011 – 19 October 2011
Quay Grand Suites, Sydney

Oceania Tobacco Control Conference
www.oceaniatc2011.org
18 October 2011 – 20 October 2011
Brisbane Convention & Exhibition Centre

Australian National Field Days
www.anfd.com.au
18 October 2011 – 20 October 2011
ANFD Site, Borenore, NSW

Australian Society of Baking National Conference
www.foodaust.com.au/conferences.html
19 October 2011
Bayview Eden Hotel, Melbourne

Royal Hobart Show
www.hobartshowground.com.au/show/
19 October 2011 – 22 October 2011
Hobart Showground, TAS

Craft and Quilt Fair
www.craftfair.com.au/Brisbane2011/
19 October 2011 – 23 October 2011
Brisbane Convention & Exhibition Centre

Toowoomba Spring Home Show & Caravan and Camping Expo
www.australianevents.com.au
21 October 2011 – 23 October 2011
Toowoomba Showground

Pregnancy Babies & Children´s Expo
www.pbcexpo.com.au
21 October 2011 – 23 October 2011
Melbourne Convention & Exhibition Centre

4WD & Adventure Show / Club Marine SA Boat & Fishing Show
www.4wdshow.com.au / www.saboatshow.com.au
21 October 2011 – 23 October 2011
Adelaide Showground

Armageddon Multimedia Expo 2011
www.armageddonexpo.com
22 October 2011 – 23 October 2011
Melbourne Convention & Exhibition Centre

Discover Europe Travel Expo 2011
www.discovereurope.net.au
22 October 2011 – 23 October 2011
Melbourne Convention & Exhibition Centre

NSW Major Projects Conference
www.expotrade.net.au
24 October 2011 – 25 October 2011
Sydney Convention & Exhibition Centre

SSEE International Conference
www.ssee2011conference.com
24 October 2011 – 26 October 2011
Brisbane Convention & Exhibition Centre

Major Projects Conference
www.deedi.qld.gov.au/cg/major-projects-conference.html
25 October 2011
Brisbane Convention & Exhibition Centre

The Office of the CEO Conference
www.liquidlearning.com.au/llg08/October/
25 October 2011 – 26 October 2011
Quay Grand Suites, Sydney

Safeskies 2011 Aviation Safety Conference
http://safeskies2011.com.au/
25 October 2011 – 27 October 2011
Hyatt Hotel, Canberra

Sydney Safety Show & Conference
www.safetyshow.com.au
25 October 2011 – 27 October 2011
Sydney Showground

Return to Work Conference, Expo & Awards
www.qcompconference.com.au
26 October 2011
Brisbane Convention & Exhibition Centre

Mining 2011 Resources Convention
www.verticalevents.com.au/mining2011/index.html
26 October 2011 – 28 October 2011
Brisbane Convention & Exhibition Centre

The Internet Show
www.internetshow.com.au/sydney/
27 October 2011 – 28 October 2011
Sydney Convention & Exhibition Centre

Physiotherapy Conference 2011
www.physiotherapy.asn.au
27 October 2011 – 30 October 2011
Brisbane Convention & Exhibition Centre

Conscious Living Expo 2011
http://consciouslivingacademy.com/magazine/expo2/
27 October 2011 – 30 October 2011
Claremont Showground, Perth

Spring Bridal Ideas Expo
www.eee.net.au
29 October 2011 – 30 October 2011
Adelaide Showground

Discover Europe Travel Expo 2011
www.discovereurope.net.au
30 October 2011
Brisbane Convention & Exhibition Centre

The Gluten Free Food Expo
www.gluetenfreefoodexpo.org.au
30 October 2011
RNA Showground, Brisbane

Austroads Bridge Conference
www.abc2011.com.au
31 October 2011 – 05 November 2011
Sydney Convention & Exhibition Centre

Are we missing an event coming up in October that should be mentioned? Share your upcoming events with us.

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