Sky News - October 2009
Dear Exhibitors,
Welcome to the October 2009 edition of Sky News. Topics covered in this month’s edition include:
Skyline News
Product of the Month – Fabric Printing
Exhibition Tips & Tricks
Eye Power
Upcoming Exhibitions, Trade Shows and Events
If you have any feedback about Sky News or need further information about Skyline products and services, please phone us on 1800 077 419 or email us. We welcome any questions or suggestions you may have!
Skyline News
Reminder: New Seminar - 60 Tips in 60 Minutes
Don’t forget that we have the brand new “60 Tips” seminar coming up on the 7th October!
“60 Tips in 60 Minutes” packs a punch, gets right to the point and wraps up in – you guessed it – 60 minutes!
Crammed with hot tips for trade show experts and novices alike, you can only benefit from the latest Eye Power´s insider industry knowledge.
You will come away with fresh ideas that will make you a more effective, profitable and happier exhibitor.
Tips include:
- Simple ways to slash your exhibition expenses
- Even simpler ways to increase trade show results
- How to make audio–visual tools perform like they´re supposed to
- The latest with engaging promotional give-ways and activities
- Boring logistics stuff you really should know
- The Red Ink ´Never, Never, Never´ Top 5
- How to motivate your exhibit team to volunteer for your next event
Date: Wednesday, 7th October 2009
Time: 12.00 pm – 1.30 pm
Where: Skyline Showroom – 19 Morgan Street, Fortitude Valley
Lunch is included and, like other Skyline seminars, “60 Tips in 60 Minutes” is presented free of charge. Seating is limited, register today!
Eye Power is Coming to the Sunshine Coast
Eye Power is coming to the Sunshine Coast on Wednesday, 14th October 2009 at Surf Air Marcoola Beach. To register for this event visit the Eye Power online calendar.
Product of the Month
Skyline Fabric Printing
Textile use in the exhibition industry has emerged as a hot trend in the industry over recent years. The warmth and tactile nature of textile combined with the functional advantages of this media guarantee this is a trend that will be with us for years to come.
This trend isn´t just within the exhibition industry. The use of printed soft furnishings such as curtains, banners, lampshades and upholstery fabrics has mushroomed and seems to also have considerable appeal in retail and office environments. Externally, flags, buntings and banners abound.
Look around you. Textile is everywhere, both indoors and outdoors.
Skyline and Fabric Printing
Skyline Exhibits Inc. first began production of dye-sublimated textiles in 2001, with our first use here in Australia in 2004. This has been the fastest growth area of graphic production for us in recent years.
Early in 2009 , Skyline Displays Australia installed the latest high–end digital textile printer, the dgen Teleios. We first saw this printer in action over three years ago and have keenly watched its development since. We only committed to this machine when we were convinced this technology had become as good as, if not better than, dye–sublimation.
Fabric Printing Features
Because the image is heat-set to the fabric, the image is actually part of the textile. This means the image is fully machine washable and can be tumble dried and ironed.
The image does not fade with repeated washing and is not susceptible to fading from UV light. Hence, it is suitable for both indoor and outdoor applications.
We print to coated polyester fabrics with many different types of fabric available.
Aside from the most up–to–date equipment, we offer the following:
- Skyline´s reputation for the best. We won´t skimp on output for you. We'll print on maximum passes to assure you of the best output
- Quick Turnaround
- Attractive Pricing
- In–house Professional Design
- Local Manufacture
Contact Skyline today to discuss your specific fabric printing requirements
Exhibition Tips and Tricks
5 Places to Look for Trade Show Display Design Ideas
Where can you look for ideas for your next display design? Here are 5 places that may provide inspiration:
Trade Shows
The obvious place to look! You´ll be there anyhow, right? Always look very closely at your competitors´ trade show booths to see how they differ or match your own marketing messages. Then, assess your non–competitors as well. If you can, walk the show before it opens, guessing which designs will pull in the most people. Then come back during show hours to see if you were right – and see which booths actually do pull in the crowds. Then try to discern why they were so successful. Even better: walk a show outside your industry, so you can see how completely different exhibitors design their displays.
Billboards
Billboards are designed to quickly communicate a single message with big, bold images, and not much text. Walking past a 3 metre display can be similar to driving by a billboard because you only have a few seconds to get the message. If your boss wants to overload your trade show display design, take them for a drive and ask them to count the words on an attention grabbing billboard. If you´re lucky, they´ll have an "aha!" moment, and you´ll have a new ally in making a more simple and effective display design.
Shopping Centres
While billboards can inspire back wall exhibit ideas, retail stores provide inspiration for island trade show exhibits. Walk a shopping centre and see how individual stores and kiosks have designed their space to get your attention. Also ask yourself how the outlets have designed their space to handle traffic flow. Pay attention to trends in color choices, surface materials, and how their staffers engage and talk with you and other customers.
Magazines
Although magazines are made for reading at a more leisurely pace, ads within magazines are made to get your attention fast. Look for ads that have engaging, simple designs. What imagery did they use? How did they handle the headline? Is most of the text big? And look beyond the ads to the page layouts of the articles themselves. Designers often create a billboard–like first–page spread for longer articles, especially for the cover story. Check out the typography, the color combinations, photos, illustrations and textured backgrounds. Once you start looking at magazines this way, you may forget to actually read them!
Online
With just a few clicks you can search for trade show exhibits and harness a bounty of images online. It´s a quick way to look at lots of exhibits without leaving your desk. Online is a great place to start when looking for new display ideas. Visit our online portfolio for more Skyline display ideas.
Eye Power
Upcoming Eye Power events include:
60 Tips in 60 Minutes (Brisbane) – Wednesday, 7th October 2009
Eye Power (Sunshine Coast) - Wednesday, 14th October 2009
Get the most up-to-date Skyline Eye Power information.
Upcoming Events
Training & Investing Seminars & Expo
www.tradingandinvestingexpo.com.au
02 October – 03 October 2009
Melbourne Convention & Exhibition Centre
Health Harmony Soul Expo
www.healthharmonysoul.com.au
02 October – 04 October 2009
Brisbane Convention & Exhibition Centre
GO3 Electronic & Entertainment Expo
www.go3.com.au
02 October – 04 October 2009
Perth Convention & Exhibition Centre
Home Buyer Show
www.homebuyershow.com.au
02 October – 04 October 2009
Melbourne Convention & Exhibition Centre
Irresistible Gluten Free Food Show
www.glutenfreefoodshow.com.au
03 October – 04 October 2009
Melbourne Convention & Exhibition Centre
All–Energy Australia ´09
www.all–energy.com.au
07 October – 08 October 2009
Melbourne Convention & Exhibition Centre
Roadsafe Conference 2009
www.iceaustralia.com/roadsafe09/
08 October – 09 October 2009
Rydges Bell City Event Centre, Preston VIC
Royal Launceston Show
http://launcestonshowground.com.au
08 October – 10 October 2009
Launceston Showground, Tasmania
Courier–Mail & Sunday Mail Home & Design Show
www.organisersinternational.com.au
08 October – 11 October 2009
Brisbane Convention & Exhibition Centre
Club Marine Mandurah Boat Show
www.mandurahboatshow.com
09 October – 11 October 2009
Mandurah Ocean Marina, WA
SIA Snow Sports Trade Show
www.siaaustralia.com.au
12 October – 14 October 2009
Exhibition Park, Canberra
Major Projects Conference 2009
www.dip.qld.gov.au/mpc
13 October 2009
Brisbane Convention & Exhibition Centre
Queensland Landcare Conference 2009
www.iceaustralia.com/qldlandcare09/
15 October – 17 October 2009
Cultural Civic Centre, Longreach QLD
Toowoomba Spring Home Show & Pet and Animal Expo
http://australianevents.com.au
16 October – 18 October 2009
Toowoomba Showground, QLD
Brisbane Retirement & Lifestyle Expo
www.emsaust.com.au
16 October – 18 October 2009
RNA Showground, Brisbane
Pregnancy, Babies and Childrens Expo
www.pbcexpo.com.au
16 October – 18 October 2009
Melbourne Convention & Exhibition Centre
HIA Adelaide Home Show
www.adelaidehomeshow.com.au
16 October – 18 October 2009
Adelaide Showground
Irrigation Australia 2009
www.irrigation.org.au
18 October – 20 October 2009
Swan Hill Town Hall, VIC
Pet Expo 2009
www.piaa.net.au
19 October – 21 October 2009
Melbourne Convention & Exhibition Centre
Australian National Field Days
www.anfd.com.au
20 October – 22 October 2009
Borenore (west of Orange), NSW
FOSSAG (Free & Open Source Software for Geospatial) Conference
http://2009.foss4g.org/
20 October – 23 October 2009
Sydney Convention & Exhibition Centre
Royal Hobart Show
www.hobartshowground.com.au/show/
21 October – 24 October 2009
Hobart Showground, Tasmania
The Canberra Times Home, Leisure, Caravan, 4WD & Camping Show
www.rncas.org.au/homeshow
23 October – 25 October 2009
Exhibition Park, Canberra
Yellow Pages Sunshine Coast Home Show & Lifestyle Expo
http://australianevents.com.au
23 October – 25 October 2009
Stockland Park, Kawana Waters QLD
Austral Bricks HIA Spring Home Show
www.exibit.info
23 October – 25 October 2009
Melbourne Convention & Exhibition Centre
Reinvent Your Career Expo
www.reinventyourcareer.com.au
24 October – 25 October 2009
Sydney Convention & Exhibition Centre
Eco Expo 2009
www.ecoexpo.com.au
25 October – 26 October 2009
Beaudesert Showground, Queensland
Work Safe & Return to Work Expo
www.loveyourworkexpo.com.au
27 October 2009
Brisbane Convention & Exhibition Centre
Mining & Energy SA Exhibition
www.miningandenergysa.com.au
27 October – 29 October 2009
Adelaide Showground
Sydney Safety & Materials Handling Show
www.aec.net.au
27 October – 29 October 2009
Sydney Showground, Olympic Park
CleanScene
www.cleansceneshow.com.au
27 October – 29 October 2009
Sydney Showground, Olympic Park
AusBiotech 2009
www.ausbiotech2009.com.au
27 October – 30 October 2009
Melbourne Convention & Exhibition Centre
Training & Investing Seminars & Expo
www.tradingandinvestingexpo.com.au
30 October – 31 October 2009
Sydney Convention & Exhibition Centre
Country & Regional Living Expo
www.countryweek.com.au
30 October – 01 November 2009
Brisbane Convention & Exhibition Centre
Home Buyer Show
www.homebuyershow.com.au
31 October – 01 November 2009
Sydney Convention & Exhibition Centre