Sky News - October 2008
Dear Exhibitors,
Welcome to the October 2008 edition of Sky News. Topics covered in this month’s edition include:
Skyline News
Project of the Month – DEVI Heating
Exhibition Tips & Tricks
Eye Power
Upcoming Exhibitions, Trade Shows and Events
If you have any feedback about Sky News or need further information about Skyline products and services, please phone us on 1800 077 419 or email us. We welcome any questions or suggestions you may have!
Skyline News
“The Trend to Custom Modular Exhibits” White Paper
Get this fact-filled White Paper and better understand the market forces that are causing exhibitors to re-evaluate their exhibit designs. This timely information can also help you demonstrate and explain exhibiting trends to your company’s management.
Skyline is offering a free electronic copy to all Sky News subscribers, to get your copy email info@skyline.com.au.
Eye Power News
The Eye Power season is coming to an end for 2008. We have two more scheduled events for the year.
Eye Power will be presented in Brisbane and on the Gold Coast in October. Don’t miss out, register today!
Project of the Month
DEVI Heating
DEVI Heating were looking for a strong brand statement, an open stand and a welcoming feel.
By combining Skyline’s Skytruss and Tube systems the stand made a strong structural statement. This combined with stretched dye sub fabric graphics with a 42” mounted plasma reinforced the DEVI brand.
Modular counters gave DEVI Heating the storage and counter space they required. The end result? A practical, functional and eye catching exhibit:
Contact Skyline today to discuss and design an exhibit to meet your unique trade show requirements.
To view more Skyline exhibit designs visit our online portfolio.
Exhibition Tips and Tricks
Exhibiting is strategic, not just logistic
Most exhibit professionals are known as logistics experts who ensure that exhibit displays and materials get to the show on time, organise hotel and airline bookings and order show services within the deadline period.
Candidly speaking, many exhibiting companies fail to do their homework about shows. They fail to set objectives, fail to measure results and fail to follow up on leads.
Too many exhibitors go to shows for vague reasons such as showing support for an industry or an association and have no other expectations. Or they go because their competition is going which, by the way, can be measured but most don’t do so. They go because they have always gone and again have no expectations other than wanting traffic in the booth as a measure of being seen.
In fact, less than half of the companies who exhibit actually set out formalized measurable goals! Like the old adage says, if you don’t know where you’re going, any road will get you there.
In most cases, there is a major communication gap between what senior management expects and what the exhibit manager thinks they want. Nine times out of ten, this gap is due to senior management’s failure to communicate what results are expected if budgets are to remain intact.
Learn more about strategic exhibiting at Skyline’s Eye Power seminar. For further details on upcoming events, see below or visit: www.skyline.com.au/eyepower/
Eye Power
Upcoming Eye Power events include:
Gold Coast –Tuesday, 7th October 2008
Brisbane –Wednesday, 22nd October 2008
Get the most up to date Skyline Eye Power information.
Upcoming Events
Beefex 2008: Embracing Change
www.beefex.com.au
07 October – 09 October 2008
Royal Pines Resort, Gold Coast
Australian Health Insurance (AHIA) National Conference
www.www.ahia2008.com
07 October – 09 October 2008
Hilton Hotel, Sydney
Ausplas 2008
www.exhibitionmanagement.com.au
07 October – 10 October 2008
Melbourne Exhibition Centre
Construction Materials Industry Conference
www.iceaustralia.com/cmic08//
08 October – 11 October 2008
Sydney Convention & Exhibition Centre
The Courier Mail, The Sunday Mail Home & Design Show
www.organisersinternational.com.au
08 October – 12 October 2008
Brisbane Convention & Exhibition Centre
Franchising & Business Opportunities Expo
www.franchisingexpo.com.au
10 October – 12 October 2008
Melbourne Exhibition & Convention Centre
The Investment & Property Expo
www.propinvestexpo.com.au
10 October – 12 October 2008
Melbourne Exhibition & Convention Centre
HIA Adelaide Home Show
www.adelaidehomeshow.com.au/
10 October – 12 October 2008
Adelaide Showground, SA
APIA – Annual Pipeline Convention & Exhibition
www.apia.net.au/events/
11 October – 14 October 2008
Perth Convention & Exhibition Centre
2008 ClubNSW Annual Conference & Trade Expo
www.clubsnsw.com.au
11 October – 14 October 2008
Gold Coast Convention & Exhibition Centre
AIPM Conference 2008r
www.aipm2008.com.au
12 October – 15 October 2008
National Convention Centre, Canberra
AIPIO – Intelligence 2008
www.conventionwise.com.au
14 October – 16 October 2008
Holiday Inn, Adelaide
Infrastructure Australia – Adelaide
www.expotrade.net.au
16 October – 18 October 2008
Adelaide Showground, SA
CONMEX – Construction & Mining Equipment Expo
www.expotrade.net.au
16 October – 18 October 2008
Adelaide Showground, SA
Save Water Save Energy Expo
www.savewatersaveenergyexpo.com.au
17 October – 19 October 2008
Melbourne Exhibition Centre
Designbuild Perth
www.designbuildexpo.com.au
17 October – 19 October 2008
Perth Convention & Exhibition Centre
Pregnancy, Babies & Childrens Expo
www.pbcexpo.com.au
17 October – 19 October 2008
Melbourne Exhibition Centre
Toowoomba Spring Home Show
www.australianevents.com.au
17 October – 19 October 2008
Toowoomba Showground, QLD
QMAN – Queensland Manufacturing Technology Expo
www.qman.com.au
21 October – 23 October 2008
Brisbane Convention & Exhibition Centre
National 4x4 Show
www.4x4show.com.au
23 October – 26 October 2008
Melbourne Exhibition Centre
Yellow Pages Sunshine Coast Home Show & Outdoor Adventure Expo
www.australianevents.com.au
24 October – 26 October 2008
Stockland Park, Kawana Waters, QLD
14th Pharmacy Australia Congress
www.psa.org.au
24 October – 26 October 2008
Perth Convention & Exhibition Centre
First Home Buyers Expo
www.homebuyershow.com.au
25 October – 26 October 2008
Sydney Convention & Exhibition Centre
Sydney Reinvent Your Career Expo
www.reinventyourcareer.com.au
25 October – 26 October 2008
Sydney Convention & Exhibition Centre
Land Warfare Conference 2008
www.dsto.defence.gov.au/events/lwc2008/
27 October – 31 October 2008
Brisbane Convention & Exhibition Centre
The Pub Show
www.pubshow.com.au
28 October – 29 October 2008
Sydney Convention & Exhibition Centre
GME – Goldfields Mining Expo
www.goldfieldsminingexpo.com.au
28 October – 30 October 2008
Kalgoorlie Boulder Racing Club, WA
Sydney Safety & Materials Handling Shows
www.thesafetyshow.com
28 October – 30 October 2008
Sydney Showground, Sydney Olympic Park
Natural Therapy & Natural Health Expo
www.naturaltherapyexpo.com.auu
30 October – 31 October 2008
Camberwell Centre, Melbourne
Carbon Market Expo Australasia 2008
www.carbonexpo.com.au
30 October – 31 October 2008
Gold Coast Convention & Exhibition Centre
Australian Motorcycle Show
www.australianmotorcycleexpo.com.au
30 October – 02 November 2008
Melbourne Exhibition & Convention Centre