Sky News – November 2011
Dear Exhibitors,
Welcome to the November 2011 edition of Sky News. Topics covered in this month’s edition include:
Skyline News
Product of the Month – Exalt Back Wall Display
Exhibition Tips & Tricks
Eye Power
Upcoming Exhibitions, Trade Shows and Events
If you have any feedback about Sky News or need further information about Skyline products and services, please phone us on 1800 077 419 or email us. We welcome any questions or suggestions you may have!
Read Sky News articles & upcoming event lists plus much more on the Skyline Display's blog.
Skyline News
What´s Working In Exhibiting
Discover What´s Working in Exhibiting with the 32 page White Paper from Skyline Exhibits and Trade Show Week Magazine. With insightful analysis and almost 100 tips from exhibitors, the report reveals the most effective strategies and tactics exhibitors are using today to boost their results and stretch their budgets.
Click here to get your complimentary copy and learn how your fellow exhibitors are maximising their trade shows through better show selection, lead management, exhibit design, promotion and more.
Product of the Month
Exalt – The Affordable Back Wall Display
Make an impact anywhere you need a big graphic in a small space. Exalt™ is lightweight, convenient and cost effective to suit all your back wall or other three metre display space requirements.
Unique curved, retractable design
With the simple flick of levers, Exalt converts from straight to curved in seconds. Connect three units together for an effective 3 metre back wall display. See the flexibility of Exalt for yourself, view the online demonstration.
Easy to change graphics
Exalt´s graphic exchange system allows you to update or change your graphics to target specific audiences without investing in new hardware.
3–Exalt Package
Purchase a Three Exalt Banner Stand package with fabric graphics & hard transport case for just $2,234 (excludes GST & delivery).
To learn more about Skyline Exalt Banner Stand visit our online portfolio or phone our friendly Sales & Marketing team on 1800 077 419 to discuss your specific display requirements.
Exhibition Tips and Tricks
Get A Step Ahead. Start Planning Your 2012 Trade Shows Now.
The year is starting to wind down and the Christmas Holidays are in sight, for many of us who have had a busy year it is really easy to consider just riding out the year and making a start on new plans in January. Sounds nice right? There are a number of good reasons to persevere and get busy planning for 2012 when things aren´t so hectic.
Mastering the deadline driven world of trade shows can depend on great planning. All too often, important marketing planning gets overshadowed by urgent logistics planning when we are in the heat of "event management mode". Due to the flood of deadlines, we get more distracted by the "what to do" rather than the "why to do" it. So why not take the opportunity of a less hectic work schedule to get the ball rolling!
To help you get things moving here is a list of things to consider in your planning for the 2012 show season:
- Review Past Objectives. Evaluate your 2011 shows to see if you met your set objectives i.e. how many leads converted to sales or your marketing return on investment etc.
- Set New Objectives. Set your top 2 or 3 objectives for your 2012 trade show program. Remember if you have 2011 objectives that were never measured you may not want to put them on your list for 2012.
- Set Your Budget. Adjust your budget based on what worked last year, your current financial state, objectives, and opportunities.
- Select Shows and Booth Spaces. Evaluate your show schedule to determine which shows have the best match with your target market for the best value, and pick the spaces you will take in those shows (if you have not already reserved space).
- Evaluate Your Exhibit. Review your current trade show display. Will it still help you achieve your new marketing objectives for 2012? Does your display require servicing or new graphics, consider getting it fixed or updated now while it is not in use? If your trade show display is beyond repair or just no longer fits with your marketing objective, start researching new exhibit builders and display solution providers, provide them with a detailed brief so you can begin designing a solution that will meet all of your requirements.
- Review your booth staff. Who performed well in 2011 and who are the people you want on the floor in 2012? Secure the right people while they are in the holiday mood.
- Research Technology. Consider how you can integrate technology into your exhibition stand to help get more attention, tell your story, and facilitate better conversations between attendees and booth staffers.
- Start a Trade Show Task Schedule. Create a calendar to remind you of key dates for your 2012 schedule i.e. when to touch base with the show organisers regarding your event manuals, reminders of when show promotions should start and other key goal posts to plan out your show tasks for the new year.
If things are ramping down for you and your company now, the same is happening with your existing and prospective suppliers. Contact your event organisers, display and promotional material providers now and you should be amazed at the level of customer service you will receive. Provide them with a brief of what you need and sit back and see what solutions they can provide.
Give yourself the opportunity to succeed. Take the time to create a solid plan now. You may be pleasantly surprised at the feeling of accomplishment you will have before going on Christmas holidays and hopefully feel less dread when you return to work in the New Year!
Do you think this is good advice? Do you have an experience of Trade Show Planning you would like to share? Post your comments on the Skyline blog.
Eye Power
2012 Eye Power dates will be available in the February 2012 Sky News.
If you would like to receive the most up–to–date information on Eye Power events in your area, email Sam with your details and the region of interest and we will send you relevant information hot off the presses.
Upcoming Events
Carbon Expo Australasia 2011
www.carbonexpo.com.au
07 November 2011 – 09 November 2011
Melbourne Convention & Exhibition Centre
Desert Knowledge Symposium
www.desertknowledgesymposium.com
07 November 2011 – 10 November 2011
Alice Springs Convention Centre, NT
Smart Utilities Australia & New Zealand
www.metering-ausnz.com
08 November 2011 – 10 November 2011
Sydney Convention & Exhibition Centre
Asia Pacific Society of Infection Control Congress
www.apsic2011.com
08 November 2011 – 11 November 2011
Melbourne Convention & Exhibition Centre
Youth Health 2011
www.youthhealth2011.com.au
09 November 2011 – 11 November 2011
Sydney Convention & Exhibition Centre
WAMEX – WA Mining Expo
www.wamex.com.au
09 November 2011 – 11 November 2011
Claremont Showground, Perth
Australasian Osseointegration Society 8th Biennial Conference
www.aosconference.com.au
09 November 2011 – 12 November 2011
Adelaide Convention Centre
Australasian Water & Recycling Expo
www.awre.com.au
10 November 2011 – 11 November 2011
Sydney Convention & Exhibition Centre
Medicines Management 37th SHPA Conference
www.mm2011shpa.com
10 November 2011 – 13 November 2011
Hotel Grand Chancellor, Hobart
Equitana Sydney 2011
www.equitana.com.au
10 November 2011 – 13 November 2011
Sydney Showground
General Practitioner Conference & Exhibition
www.gpce.com.au
11 November 2011 – 13 November 2011
Melbourne Convention & Exhibition Centre
Discover Europe Travel Expo
www.discovereurope.net.au
13 November 2011
Perth Convention & Exhibition Centre
16th Engineering Heritage Australia Conference
www.cdesign.com.au/ehac2011/
13 November 2011 – 16 November 2011
Wrest Point Conference Centre, Hobart
Screen Producers Association of Australia Annual Conference
www.spaa.org.au/conference
13 November 2011 – 16 November 2011
Hilton Hotel, Sydney
Australasian Professional Society on Alcohol & Other Drugs Conference
www.apsadconference.com.au
13 November 2011 – 16 November 2011
Grand Chancellor Hotel, Hobart
CIMA Conference
www.cima.org.au/education/calendar-of-events
14 November 2011 – 15 November 2011
Melbourne Convention & Exhibition Centre
VIC Major Projects Conference 2011
www.mp.viconference.com.au
14 November 2011 – 15 November 2011
Crown Promenade Hotel, Melbourne
AAA Airports and Aviation Outlook 2011
www.airports.asn.au
14 November 2011 – 17 November 2011
Brisbane Convention & Exhibition Centre
Museums Australia National Conference
www.atthefrontier2011.com.au
14 November 2011 – 18 November 2011
State Theatre Centre of WA, Perth
Australian Public Sector Anti–Corruption Conference 2011
www.apsac.com.au/2011conference/index.htm
15 November 2011 – 17 November 2011
The Esplanade Hotel, Fremantle, WA
World Congress of Pediatric Infectious Diseases
www.kenes.com/wspid
15 November 2011 – 19 November 2011
Melbourne Convention & Exhibition Centre
Fire Australia Conference & Exhibition
www.fireaustralia.com.au
16 November 2011 – 18 November 2011
Adelaide Convention Centre
FPA National Conference
www.fpa.asn.au
16 November 2011 – 18 November 2011
Brisbane Convention & Exhibition Centre
CPA Congress
www.cpacongress.com.au/adelaide.html
16 November 2011 – 18 November 2011
Adelaide Convention Centre
Australian Geothermal Energy Conference
www.ausgeothermal.com
16 November 2011 – 18 November 2011
The Sebel Albert Park, Melbourne
National Local Roads & Transport Congress
www.alga.asn.au/policy/transport/congress/
16 November 2011 – 18 November 2011
Mt Gambier, South Australia
2011 FECCA Conference
www.fecca.org.au
17 November 2011 – 18 November 2011
Adelaide Convention Centre
Mind Body Spirit Festival
www.mbsfestival.com.au
18 November 2011 – 20 November 2011
Melbourne Convention & Exhibition Centre
The Australian Franchise Fair
www.jpgexpos.com.au/franchising-fair
18 November 2011 – 20 November 2011
Melbourne Convention & Exhibition Centre
International Conference on Medical Bionics
www.iceaustralia.com/medicalbionics2011/
20 November 2011 – 23 November 2011
Silverwater Resort, Phillip Island, VIC
18th International Corrosion Congress
www.18iccperth2011.com
20 November 2011 – 24 November 2011
Perth Convention & Exhibition Centre
Women´s Hospitals & Children´s Hospitals Australasia Annual Conference
www.wcha2011.com
21 November 2011 – 23 November 2011
Stamford Grand Hotel, Adelaide
Ecological Society of Australia Annual Conference
www.esa2011.org.au
21 November 2011 – 25 November 2011
Wrest Point Conference Centre, Hobart
APOSHO 26, Australasian Safety Conference
www.verticalevents.com.au/aposhoasc/
22 November 2011 – 23 November 2011
Burswood Convention Centre, Perth
AusRail Plus Conference & Exhibition
www.ausrail.com
22 November 2011 – 24 November 2011
Brisbane Convention & Exhibition Centre
Australian International Sourcing Fair
www.sourcingfair.com.au
22 November 2011 – 24 November 2011
Sydney Convention & Exhibition Centre
China Clothing & Textiles Expo 2011
www.chinatextiles.com.au
22 November 2011 – 24 November 2011
Sydney Convention & Exhibition Centre
SAFETYCON – Safety in Construction Conference
www.safetycon.com.au
23 November 2011 – 24 November 2011
Sydney Convention & Exhibition Centre
Bioenergy Australia 2011 Conference
www.bioenergyaustralia.org
23 November 2011 – 25 November 2011
Novotel Twin Waters, QLD
The Club X Sexpo 2011
www.sexpo.com.au
24 November 2011 – 27 November 2011
Melbourne Convention & Exhibition Centre
Sydney Motorcycle & Scooter Show
www.sydneymotorcycleshow.com.au
25 November 2011 – 27 November 2011
Sydney Convention & Exhibition Centre
RANZCOG 2011 Annual Scientific Meeting
www.ranzcog2011asm.com.au
25 November 2011 – 30 November 2011
Melbourne Convention & Exhibition Centre
Mum´s Big Day Out
www.babykidsmarket.com.au
27 November 2011
RNA Showground, Brisbane
Australian & NZ Marketing Academy Conference
www.anzmac2011.com.au
28 November 2011 – 30 November 2011
Perth Convention & Exhibition Centre
Liver Down Under 2011 Conference
http://liver.asnevents.com.au/
28 November 2011 – 02 December 2011
The University of Western Australia, Perth
NT Major Projects Conference 2011
http://ntconference.com.au/index.htm
29 November 2011 – 30 November 2011
Darwin Convention Centre, NT
ISANA International Education Association Annual Conference
www.cdesign.com.au/isana2011/
29 November 2011 – 02 December 2011
Wrest Point Conference Centre, Hobart
World Congress on Human Reproduction
www.humanreproduction2011.com
30 November 2011 – 03 December 2011
Melbourne Convention & Exhibition Centre
8th SA Exploration & Mining Conference
www.sacome.org.au
02 December 2011
Adelaide Convention Centre
Are we missing an event coming up in November that should be mentioned? Share your upcoming events with us.