Sky News - November 2008
Dear Exhibitors,
Welcome to the November 2008 edition of Sky News. Topics covered in this month’s edition include:
Skyline News
Product of the Month – Refurbishment Special
Exhibition Tips & Tricks
Eye Power
Upcoming Exhibitions, Trade Shows and Events
If you have any feedback about Sky News or need further information about Skyline products and services, please phone us on 1800 077 419 or email us. We welcome any questions or suggestions you may have!
Skyline News
“Successful Exhibiting Strategies in Uncertain Times” White Paper
This 16 page White Paper give you a fresh perspective on how you can go beyond just surviving to thrive in these challenging economic times.
The answer to surviving this downturn is not to avoid exhibiting altogether, but instead to exhibit smarter.
Exclusive to Sky News subscribers, to get your free copy email info@skyline.com.au.
Skyline Christmas Shut-Down Period
The Christmas holidays are drawing near!!
Please be aware that Skyline will shut its doors after Friday, 19th December and reopen for business in the New Year on Monday, 5th January 2009.
Product of the Month
Skyline Refurbishment Special
To take advantage of the refurbishment offer email info@skyline.com.au or phone Dan and the Skyline Service Team on 1800 077 419 to discuss your specific display refurbishment needs.
Special valid if ordered on or before 15/12/08.
Exhibition Tips and Tricks
Trade Show Selection
Evaluating your show schedule for next year? There are many strategies for doing this.
Perhaps the least complicated is simply picking up the phone and calling your top 10 clients and asking which show they will attend.
Other strategies:
Ask Key Stakeholders:
Involve key stakeholders: such as marketing, management and sales in the decision. The information and feedback you get will be invaluable in not only selecting the show, but also in developing your show sales process. It will also guarantee that everyone is on the same page.
Show Ranking:
If 80 percent of those attending a particular show don´t match your target audience, give it a "B" status and go to "A" shows first. Never attend a show that has less than 20 percent of your target audience unless you are attending a vertical market
When deciding between an industry and a vertical show keep these four thoughts in mind:
- Vertical shows: while smaller, are purer in target audience. Providing more return for the dollar.
- Are you satisfying one marketing effort or several?
- Will you competitors be there?
- What markets do you already own versus those you do not own?
Your long-term goal should be a balance of general, national and vertical shows.
Learn more about show selection at Skyline´s Eye Power seminar. For further details on upcoming events, see below or visit: www.skyline.com.au/eyepower/
Eye Power
2009 Eye Power Dates will be available in next month´s Sky News.
If you would like to receive the most up-to-date information on Eye Power events in your area, email Caitlin (caitlin@skyline.com.au) with your details and the region of interest and we will send you relevant information straight off the presses.
Upcoming Events
Australian Airports Association
www.aaal.com.au
10 November 15 November 2008
Perth Convention & Exhibition Centre
Gartner Symposium / ITxpo
www.gartner.com/
11 November – 14 November 2008
Sydney Convention & Exhibition Centre
Victorian Transport Infrastructure Summit
www.informa.com.au
12 November – 14 November 2008
Sofitel, Melbourne
General Practitioners Conference & Exhibition
www.gpce.com.au
14 November – 16 November 2008
Melbourne Exhibition & Convention Centre
Adventure Travel & Backpacker Expo
www.myadventureexpo.com
15 November – 16 November 2008
Sydney Convention & Exhibition Centre
Gluten Free Food & Allergy Show
www.allergyglutenshow.com.au
15 November – 16 November 2008
Sydney Exhibition & Convention Centre
Maritime Structures 2008
www.informa.com.au/maritimestructures
19 November – 20 November 2008
Sydney Harbour Marriott
Game Connect Asia Pacific 08
www.gameconnectap.com
19 November – 22 November 2008
Hilton Brisbane
Sexpo
www.sexpo.com.au
20 November – 23 November 2008
Melbourne Exhibition & Convention Centre
Sydney Motorcycle Show
www.australianmotorcycleexpo.com.au
21 November – 22 November 2008
Sydney Showgrounds, Sydney Olympic Park
Adventure Travel & Backpacker Expo
www.myadventureexpo.com.au
21 November – 23 November 2008
Brisbane Convention & Exhibition Centre
3rd International Solar Energy Society Conference
www.isesap08.com
25 November – 28 November 2008
Sydney Convention & Exhibition Centre
AusRAIL 2008
www.ausrail.com/informaoz/AusRAIL/
01 December – 02 December 2008
Melbourne Exhibition & Convention Centre
Deep Offshore Technology International Conference & Exhibition
www.deepoffshoretechnology.com
03 December – 05 December 2008
Perth Convention & Exhibition Centre