Sky News – March 2011
Dear Exhibitors,
Welcome to the March edition of Sky News. Topics covered in this month’s edition include:
Skyline News
Product of the Month – Convey Display System
Exhibition Tips & Tricks
Eye Power
Upcoming Exhibitions, Trade Shows and Events
If you have any feedback about Sky News or need further information about Skyline products and services, please phone us on 1800 077 419 or email us. We welcome any questions or suggestions you may have!
Read Sky News articles & upcoming event lists plus much more on the Skyline Display's blog.
Skyline News
First Eye Power Seminar for 2011
The next FREE Brisbane Eye Power exhibitor training seminar will be presented in Skyline´s Fortitude Valley Showroom on Wednesday, 30th March 2011.
Seats are filling fast so please reserve your seat today. Eye Power is great if you are new to exhibiting or if you want a refresher to help with show ideas for the new show season.
Product of the Month
Convey Display System
Convey your message in style with the Convey™ Display System. Convey is a perfect complement to your trade show display and can be used as stand–alone kiosks in retail applications, in office lobbies or at special events.
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Sturdy, Lightweight Design
Convey assembles with ease. Even with a small footprint, it is very sturdy. A single unit weighs just 9 kg. Choose from convex or concave frame.
Branded Profile Graphics
Convey can easily represent your brand with custom graphics that can be profiled in a variety of shapes. Panels attach easily with magnet.
When it´s time to update your message or brand, keep your Convey hardware and simply purchase new graphic panels.
Display your Information in Style
Convey accessories provide a seamless presentation and are easy to install.
Accessories include digital picture display, literature pocket, acrylic page holder and board graphic.
Packs small
Convey units can easily pack within your existing Skyline display crates or pack on their own in smaller cases.
Contact us today for a formal quote on 1800 077 419 or via email. Or visit our website to see more Skyline Portable Display Solutions.
Exhibition Tips and Tricks
Get Better Results at Your Next Trade Show: Leave Your Brochures at Home
Companies spend significant amounts of money and time producing hard copy materials to bring to trade shows, in the hope that everyone who picks up brochure will read it carefully. The reality is that most attendees that receive materials will end up tossing them.
Make Your Collateral Work Harder
So how do you ensure your marketing materials are actually read? In most cases, it´s wiser to send your materials to prospects after the show. It´ natural to want to give everything you have to anyone who visits your trade show display, but you´ll get better results by placing a well–timed and informative email to your prospects after the event. Why?
- People are more likely to read the literature when they´re at their desk. These days, snail mail stands out. At their desks, people have more time to review it in a leisurely fashion. Most people attending trade shows are rushing around trying to see as many people as possible and they just don´t have time to read through everything.
- It´s more likely your literature will find its way into the appropriate hands if you mail or email it. If you send it via email or mail, recipients will most likely forward it on to others who might be interested or who are in charge of procuring the products or services you offer. They´re also more likely to store your literature for future reference.
- Your literature won´t get lost in the shuffle. At trade shows, visitors have tons of literature shoved into their hands by dozens of companies. Do you really want to be just one more flyer or brochure in an overwhelming stack? Mailing or emailing materials a week after the trade show means you´ll stand out. Your material won´t be just one brochure among many. Waiting a week also sets your material apart and readers will have more time to review your materials and digest the information.
- Scientific studies have proven that repetition improves recall. Potential customers who visit your trade show booth may or may not remember your company name after the event is over, but the chances they will recall who you are and what you have to offer increases dramatically if they visit your booth one week and receive company literature the next week. Jogging their memory with a short, personal note included with your literature will also make readers feel appreciated. Everyone likes to be remembered.
- Your trade show area will look cleaner, neater, and more professional if you don´t have boxes of material lying all over the place. Having the right literature is great, but if you have stacks of paper sliding over or a messy array of literature, it can confuse visitors or simply turn them off. In many cases, a "less is more" approach is best.
- This is the best reason of all: Mailing your literature gives you the ideal opportunity to get valid contact information from everyone who visits your booth. Simply ask for each person´s name, address, and email so that you can send them your literature and any additional information they request. You´ll get more leads if you have something to offer after the trade show is over.
Don´t Let Your Trade Show Message Get Lost In The Crowd
When Less Is More
Have you go more ideas on how to improve your trade show results. Please share your comments and suggestions on the Skyline blog.
Eye Power
Upcoming Eye Power events include:
Eye Power (Brisbane) – Wednesday, 30th March 2011
Visit our online calendar for the most up–to–date Skyline Eye Power information.
Upcoming Events
National Water Efficiency Conference
www.awa.asn.au
01 March 2011 – 03 March 2011
Melbourne Convention & Exhibition Centre
Brisbane Post Schools Options Expo
www.bcec.com.au
02 March 2011
Brisbane Convention & Exhibition Centre
Taxation Institute of Australia 26th National Convention
www.taxinstitute.com.au
02 March 2011 – 04 March 2011
Brisbane Convention & Exhibition Centre
Natural Health Conference & Expo
www.naturalhealthexpo.com.au
04 March 2011 – 05 March 2011
AJC Convention Centre, Sydney
Ideal Home Show
www.idealhomeshow.com.au
04 March 2011 – 07 March 2011
Perth Convention & Exhibition Centre
Rosehill Trailer Boat Show
www.bia.org.au/
05 March 2011 – 06 March 2011
Rosehill Gardens Event Centre, Sydney
Armageddon Expo
www.armageddonexpo.com
05 March 2011 – 06 March 2011
Royal Adelaide Showground
Courier Mail & Sunday Mail Home Show
www.thehomeshow.com.au
05 March 2011 – 13 March 2011
RNA Showground, Brisbane
Your Local Wedding Guide Bridal Expo
www.weddingguide.com.au/expos/
06 March 2011
Gold Coast Convention & Exhibition Centre
Fashion Exposed
www.fashionexposed.com
06 March 2011 – 08 March 2011
Sydney Convention & Exhibition Centre
ad:tech Sydney
www.ad-tech.com/sydney/
09 March 2011 – 10 March 2011
Sydney Convention & Exhibition Centre
Craft Expo
www.thecraftexpo.com.au/Sydney2011/
10 March 2011 – 13 March 2011
Rosehill Gardens Event Centre, Sydney
Australian Toy, Hobby & Nursery Fair
www.austoy.com.au
10 March 2011 – 13 March 2011
Melbourne Convention & Exhibition Centre
Townsville Home Show & Caravan and Camping Expo
www.australianevents.com.au
11 March 2011 – 13 March 2011
Townsville Showground
Sydney Tattoo & Body Art Expo
www.tattooexpo.com.au
11 March 2011 – 13 March 2011
Sydney Showground
Dusk Bridal Fair
www.bridalfair.com.au
12 March 2011 – 13 March 2011
Perth Convention & Exhibition Centre
FitX Sport & Fitness Expo
www.fitx.com.au
12 March 2011 – 13 March 2011
Melbourne Convention & Exhibition Centre
Coles Gluten Free Food & Healthy Living Expo
www.glutenfreeinwa.com.au
12 March 2011 – 13 March 2011
Perth Convention & Exhibition Centre
JAA Australian Jewellery Fair
www.australianjewelleryfair.com.au
12 March 2011 – 13 March 2011
Brisbane Convention & Exhibition Centre
Pool, Spa & Outdoor Living Expo
www.spasawa.com.au
12 March 2011 – 13 March 2011
Claremont Showground, Perth
ABC Gardening Australia Expo
www.abcgardeningexpo.com.au
12 March 2011 – 14 March 2011
Royal Adelaide Showground
11th National Rural Health Conference
www.ruralhealth.org.au
13 March 2011 – 16 March 2011
Perth Convention & Exhibition Centre
Pediatric Critical Care World Congress
www.pcc2011.com
13 March 2011 – 17 March 2011
Sydney Convention & Exhibition Centre
Hotel Hospitality & Design
www.hhdexpo.com.au
14 March 2011 – 16 March 2011
Sydney Convention & Exhibition Centre
National EA & PA Convention
www.eaconvention.com
15 March 2011 – 16 March 2011
L´Aqua, Cockle Bay, Sydney
2011 Convenience & Impulse Convention Expo
www.c-store.com.au
16 March 2011 – 17 March 2011
Sydney Convention & Exhibition Centre
Perth Caravan & Camping Show
www.caravanandcampingshow.com.au
17 March 2011 – 21 March 2011
Claremont Showground, Perth
Mackay Home Show & Caravan, Camping and Boating Expo
www.australianevents.com.au
18 March 2011 – 20 March 2011
Mackay Showground
Property Investor Show
www.propertyinvestorshow.com.au
19 March 2011 – 20 March 2011
Perth Convention & Exhibition Centre
Trading & Investing Seminars & Expo
www.tradingandinvesting.com.au
19 March 2011 – 20 March 2011
Perth Convention & Exhibition Centre
Brisbane Snow Show
www.brisbanesnowshow.com.au
19 March 2011 – 20 March 2011
RNA Showground, Brisbane
Travel Xpo
www.travelxpo.com.au
19 March 2011 – 20 March 2011
Royal Exhibition Building, Melbourne
Fine Food WA
www.finefood.com.au
20 March 2011 – 22 March 2011
Perth Convention & Exhibition Centre
Asia Pacific Academy of Ophthalmology Congress
www.apaosydney2011.com
20 March 2011 – 24 March 2011
Sydney Convention & Exhibition Centre
The Big Meet
www.thebigmeet.com.au
22 March 2011
Perth Convention & Exhibition Centre
FutureGAS 2011
www.futuregas.com.au
22 March 2011 – 24 March 2011
Brisbane Convention & Exhibition Centre
AUSPACK PLUS 2011
www.auspackplus.com.au
22 March 2011 – 25 March 2011
Melbourne Convention & Exhibition Centre
Energising SE Asia Conference & Expo
www.energisingsea.com.au
23 March 2011 – 26 March 2011
Perth Convention & Exhibition Centre
Craft Expo
www.thecraftexpo.com.au/Brisbane2011/
24 March 2011 – 27 March 2011
Brisbane Convention & Exhibition Centre
National Career & Employment Expo
www.eocexpo.com.au/melbourne.aspx
25 March 2011 – 26 March 2011
Melbourne Convention & Exhibition Centre
Pregnancy, Babies & Children´s Expo
www.pbcexpo.com.au
25 March 2011 – 27 March 2011
Royal Adelaide Showground
AADS 2011 Conference
www.aads.com.au/convention
25 March 2011 – 27 March 2011
Adelaide Convention Centre
Reinvent Your Career Expo
www.reinventyourcareer.com.au
26 March 2011 – 27 March 2011
Brisbane Convention & Exhibition Centre
UDIA National Congress
www.udiacongress.com.au
28 March 2011 – 31 March 2011
Adelaide Convention Centre
Cosmetex Conference 2011
www.iceaustralia.com/cosmetex2011/
30 March 2011 – 02 April 2011
Hotel Grand Chancellor Hobart, Tasmania
34th Australian Dental Congress
www.adc2011.com
30 March 2011 – 03 April 2011
Brisbane Convention & Exhibition Centre
Melbourne International Flower & Garden Show
www.melbflowershow.com.au
30 March 2011 – 03 April 2011
Royal Exhibition Building, Melbourne
Franchising & Business Opportunities Expo
www.franchisingexpo.com.au
01 April 2011 – 03 April 2011
Sydney Convention & Exhibition Centre
Paperific
www.paperific.com.au
01 April 2011 – 03 April 2011
Melbourne Showground
Queensland Brides Wedding & Honeymoon Expo
www.queenslandbrides.com.au/events/
01 April 2011 – 03 April 2011
Brisbane Convention & Exhibition Centre
Sunshine Coast Home Show & Caravan and Camping Expo
www.australianevents.com.au
01 April 2011 – 03 April 2011
Nambour Showground, QLD
Are we missing an event coming up in March that should be mentioned? Share your upcoming events with us.