Sky News - March 2008
Dear Exhibitors,
Welcome to the March 2008 edition of Sky News. Topics covered in this month’s edition include:
Skyline News
Product of the Month – New Tube Ultra
Exhibition Tips & Tricks
Eye Power
Upcoming Exhibitions, Trade Shows and Events
We would love to hear any feedback you may have about Sky News or if you need any further information about Skyline products and services please phone us on 1800 077 419 or email.
Skyline News
Staff Movements
New QLD Project Manager
Welcome to Damian Smith. Damien has accepted a position in the Queensland Sales Team and will join us on Monday, 10th of March.
Damian is an accomplished artist with a B.A. in Fine Arts. He also has a background in sales, having spent the past two and a half years with Optus.
Fond Farewell
Mason Luxford begun his career at Skyline as a work experience student and over the past two years has worked in Administration, Sales and Marketing in the Skyline Brisbane office. Mason is leaving us to pursue a career in fitness and we wish him all the best for the future.
Sales Opportunity
We are looking to further boost our Queensland Sales Team with the appointment of a Project Manager to service our Brisbane and Gold Coast territories. To express your interest email info@skyline.com.au.
Product of the Month
NEW!! Tube Ultra NEW!!
Introducing Skyline's Tube Ultra System.
Tube Ultra is the perfect system for exhibitors who require a structure to support product and presentation equipment, but want to avoid the weight and costs of traditional systems that are designed to create large island exhibits.
Unlimited Design & Flexibility
Sleek round and square components are modular and have slots running the length of the tube for maximum flexibility. Its connection system is more robust and easier to use than similar systems.
Innovative Slot Banner System
A breeze to install, graphics are attached within the slot for clean, professional brand presentation.
Reconfigure to Fit Your Needs
Skyline Tube Ultra reconfigures easily to fit varying booth spaces.
Packs Small to Save Money
Tube Ultra packs incredibly small to save you on operating costs like shipping and storage. A standard 6x3m exhibit fits in just 2 cases.
Download a copy of the Tube Ultra Brochure or Tube Design Ideas free today. Or phone our Sales and Marketing team on 1800 077 419 to discuss your specific display requirements.
Exhibition Tips and Tricks
5 Ways A Lead Card Can Boost Your Exhibiting Success
I would like to share a story passed on from one of our clients about his early days in trade show exhibiting.
As the story goes, our client and his partner were exhibiting at their first show. Their strategy was simple, just take along a few samples of their product, talk to the attendees and collect business cards in a fishbowl that was placed on a table at the front of their booth.
The show drew a large crowd, the fishbowl was nearly filled with business cards. They went home feeling that they had completed their mission. They returned to work and contacted the people who had dropped off business cards. The problem became apparent immediately. There was no way from business card alone to re-connect with the needs of the prospects without starting over at square one.
The first step in preventing your leads from dying of loneliness is to create a lead card. This simple communication device will accomplish five goals that all point towards a much more successful trade show outcome. Devote serious time and attention to what goes on the card. The information must be complete, concise and easily understood by the people who receive the leads after the show is over.
Here are a few ways a well thought-out lead card can add strength to your trade show outcome:
- The content can focus the information gathering on your current marketing goals.
- Provide a clear and actionable description of the contact to those who provide follow-up (even if it's you!). You cannot accurately recall the dozens of contacts that come at you during the show.
- Help to give a standardised structure to the booth staff's communications with guests.
- Generate immediate ROI measurement with daily results.
- Assess booth staff performance with objective, quantified data.
As soon as possible after each show go over what worked and what needs improvement to make the card a better, easier tool to use. Be sure to review the lead card periodically to be sure that it stays relevant to your exhibiting mission and goals.
Finally, don't forget to provide a means to quickly deliver the leads to those in charge of follow-up.
To learn more about exhibition objectives and recording and measuring event results attend Skyline’s Eye Power seminar, for further details on upcoming events see below.
Eye Power
Upcoming Eye Power events include:
Sydney – Thursday, 13th March 2008
Cairns – Wednesday, 2nd April 2008
Brisbane– Wednesday, 16th April 2008
Canberra – Tuesday, 6th May 2008
Get the most up-to-date Skyline Eye Power information.
Upcoming Events
Brisbane Home Show
www.organisersinternational.com.au
01 March 2008 – 09 March 2008
RNA Showgrounds, Brisbane
AUSTimber 2008
www.austimber2008.com.au/
03 March 2008 – 08 March 2008
Mount Gambier, South Australia
National Security 2008
www.nationalsecurityaus.com/
06 March 2008 – 07 March 2008
Sydney Convention & Exhibition Centre
Fine Food & Hospitality Queensland
www.foodqueensland.com.au/
09 March 2008 – 11 March 2008
Brisbane Convention & Exhibition Centre
Pregnancy Babies & Childrens Expo
www.pbcexpo.com.au
14 March 2008 - 16 March 2008
Adelaide Showgrounds
South East Field Days
www.sefd.com.au
14 March 2008 - 15 March 2008
Yakka Park - Lucindale, SA
Sydney Travel Xpo
www.travelxpo.com.au
15 March 2008 - 16 March 2008
Sydney Convention & Exhibition Centre
Sydney Royal Easter Show
www.eastershow.com.au
20 March 2008 - 02 April 2008
Sydney Showground, Sydney Olympic Park
HIA Home Ideas Show
www.hiahomeideasshow.com.au
26 March 2008 - 30 March 2008
Melbourne Exhibition & Convention Centre
ADX08 (Australian Dental Industry Assoc. Exhibition)
www.adia.org.au
28 March 2008 - 30 March 2008
Sydney Convention & Exhibition Centre
National Tradesman's Expo
www.ntx.com.au
28 March 2008 - 30 March 2008
RNA Showgrounds, Brisbane
The Sunday Mail Escape Holiday Snow Expo
www.organisersinternational.com.au
29 March 2008 - 30 March 2008
Brisbane Convention & Exhibition Centre
NSW Caravan Camping 4WD & Holiday Supershow
www.supershow.com.au
29 March 2008- 06 April 2008
Rosehill Gardens Event Centre, Sydney
Adelaide International Motor Show
www.adelaidemotorshow.com.au
02 April 2008 - 06 April 2008
Royal Adelaide Showgrounds
CME 2008 - Construction & Mining Expo
www.etf.com.au
04 April 2008 - 06 April 2008
McCallum Park, Perth
National Careers & Employment Expo
www.eocexpo.com.au
04 April 2008 - 05 April 2008
Perth Convention Centre
2008 APPEA Conference & Exhibition
www.appea.com.au
06 April 2008 - 09 April 2008
Perth Convention Centre