Sky News – June 2011
Dear Exhibitors,
Welcome to the June 2011 edition of Sky News. Topics covered in this month’s edition include:
Skyline News
Product of the Month – Curveform Portable Display
Exhibition Tips & Tricks
Eye Power
Upcoming Exhibitions, Trade Shows and Events
If you have any feedback about Sky News or need further information about Skyline products and services, please phone us on 1800 077 419 or email us. We welcome any questions or suggestions you may have!
Read Sky News articles & upcoming event lists plus much more on the Skyline Display's blog.
Skyline News
The Value of Trade Shows White Paper
Based on extensive surveys this special report reveals how exhibitors and attendees find significant value in trade shows and expect to for many years ahead.
Exhibitors surveyed said how they are increasing their trade show participation, why they value trade shows, and how they are exhibiting better at trade shows than ever before.
Trade Show Attendees share the high value they place on trade shows for sourcing products, comparing and meeting suppliers, and keeping up on industry trends. Attendees also tell what exhibitors can do most that will catch their attention.
Click here to receive your complimentary copy of the latest Skyline Exhibits 24 page White Paper.
Next Brisbane Eye Power Seminar
The next FREE Brisbane Eye Power exhibitor training seminar will be presented in Skyline´s Fortitude Valley Showroom on Wednesday, 31st August 2011.
Eye Power is great if you are new to exhibiting or if you want a refresher course to help with show ideas for this show season. Reserve your seat today.
Product of the Month
Curveform™ Portable Display System
Skyline´s Curveform™ display system allows the utmost in display flexibility and expandability. With its lightweight design and construction is easily built and transported.
The Curveform hardware system is universal so you can reconfigure and expand as your needs change. The full length graphic panels are easily backlit and will always give you a seamless look.
Simple, no tools display set up
With a simple connection system this display system allows you to assemble vertical and horizontal tubes quickly and easily.
Easy to transport cases
Curveform packs neatly into cases that protect your display components. Cases connect together and come with wheels for easy transport. The cases can be converted in to a display counter to hide your cases and provides additional workspace.
Visit our online Display Portfolio to see the endless possibilities of the Curveform portable display system for yourself.
Contact us today for more information on 1800 077 419 or via email.
Exhibition Tips and Tricks
Six Hidden Competitors at Trade Shows
When you exhibit at a trade show you participate in a wonder of free enterprise. Competing companies agree to present themselves side–by–side allowing potential buyers´ simultaneous access to a multitude of choices.
Exhibition marketing requires a willingness to face your competition head–on in the exhibition hall. Yet you have much more competition for visitor attention than just your fellow exhibitors.
Here are 6 competitors you must beat to fully engage your clients and prospects at trade shows:
- Your Industry Competitors
- Time
- Getting booth space in the highest traffic sections of the show hall, usually in the centre and to the left of the main entrance
- Reaching out to attendees before the show to set appointments
- Teaching booth staff to quickly qualify and release unqualified booth visitors
- Offer prizes daily in your booth that qualified prospects will want
- The Office
- Conference Sessions
- Other media
- Their Family
While you expect to compete with other companies in your industry, your competitors can actually be helping you, too. Their marketing efforts lure more prospects into the show hall, expanding the potential universe of buyers for your product category. Some confident exhibitors even seek a booth space close to their bigger competitors to draft off their booth traffic. To win these head–to–head match ups, make sure your trade show booth clearly articulates what makes you better.
Time pressed attendees are less likely to visit every aisle in the show hall. Combat this by:
Even at a show attendees are still distracted by their urgent issues from work. To gain their full attention, bring new products and hold engaging demonstrations that attendees can´t experience in their office.
"The Office" can also distract your booth staff, so make sure your staff are aware of the considerable marketing investment the show is for your company and its potentially huge marketing value depending on the level of their efforts.
How many times has a trade show attendee told you they couldn´t stop or couldn´t stay long on your booth because they were rushing to an educational session? Fight fire with fire. If attendees come to your show to learn offer them valuable new research reports or host your own educational presentations in your trade show display.
Even while attending trade shows, your prospects are enticed to consume other forms of media, from their iPhone, BlackBerry or laptop. So launch an integrated marketing campaign during the show, reminding them via email, text and social media why they should visit you in your booth.
Trade show attendees are people first, buyers second. While away from home they miss their families. That´s why some exhibitors provide giveaways that are specifically meant for visitors´ kids rather than attendees themselves.
Now that you know who your true trade show competitors are, you can formulate strategies that garner more attention from your clients and prospects – and increase your trade show success.
Have you got any thoughts on trade show competition? Post your comments on the Skyline blog.
Eye Power
Upcoming Eye Power events include:
Eye Power (Brisbane) –Wednesday, 31st August 2011
Visit our online calendar for the most up–to–date Skyline Eye Power information.
Upcoming Events
Mortgage & Finance Association National Convention
www.mfaa.com.au
01 June 2011 – 03 June 2011
Brisbane Convention & Exhibition Centre
The Good Food & Wine Show
www.goodfoodshow.com.au
03 June 2011 – 05 June 2011
Melbourne Convention & Exhibition Centre
Cairns Home Show & Caravan, Camping & Boating Expo
www.aemq.net.au
03 June 2011 – 05 June 2011
Cairns Showground, QLD
Body Mind & Psychic Expo
www.body-mind-psychic.com.au
04 June 2011 – 05 June 2011
Royal Adelaide Showground
Master Builders Home Show
http://buildinghomestyleshow.exibit.com.au/
04 June 2011 – 05 June 2011
Perth Convention & Exhibition Centre
AHRI National Convention
www.convention.ahri.com.au
07 June 2011 – 08 June 2011
Sydney Convention & Exhibition Centre
Hospitality & Foodservice SA
www.kymjonesexhibitions.com.au
07 June 2011 – 08 June 2011
Royal Adelaide Showground
Consumers 2011 Conference
www.consumerlaw.gov.au
07 June 2011 – 08 June 2011
Sydney Convention & Exhibition Centre
FarmFest 2011
www.farmfest.com.au
07 June 2011 – 09 June 2011
Kingsthorpe Park, Toowoomba, QLD
39th Annual Renal Society of Australasia Conference
www.rsa2011.org/
08 June 2011 – 11 June 2011
Adelaide Convention Centre
Queensland Caravan, Camping & Touring Holiday Show
www.caravanqld.com.au
08 June 2011 – 14 June 2011
RNA Showground, Brisbane
Digital Signage 2011
www.terrapinn.com/2011/digital
09 June 2011 – 10 June 2011
Sydney Convention & Exhibition Centre
Melbourne Boat Show 2011
www.biavic.com.au
09 June 2011 – 13 June 2011
Melbourne Convention & Exhibition Centre
National Tradesman’s Expo
www.ntx.com.au
10 June 2011 – 12 June 2011
Burswood Dome, Perth
Mind Body and Spirit Festival
www.mbsfestival.com.au
10 June 2011 – 13 June 2011
Melbourne Convention & Exhibition Centre
Teddy Bear Fair
www.www.kympattibears.com
11 June 2011 – 12 June 2011
Gold Coast Convention & Exhibition Centre
Hair Expo Australia
www.hairexpoaustralia.com
11 June 2011 – 13 June 2011
Sydney Convention & Exhibition Centre
Scrapbook & Papercraft Expo & Convention
www.scrapbookexpo.com.au/Brisbane2011/
11 June 2011 – 13 June 2011
Brisbane Convention & Exhibition Centre
AusGroom 2011
www.piaa.net.au
12 June 2011 – 15 June 2011
Bardon Conference Centre, Brisbane
MYBIZ Expo
www.mybizexpo.com.au
16 June 2011 – 17 June 2011
Melbourne Convention & Exhibition Centre
Gold Coast Resources Showcase
www.verticalevents.com.au
16 June 2011 – 17 June 2011
Sheraton Mirage Resort, Gold Coast, QLD
Primex 2011
www.primex.net.au
16 June 2011 – 18 June 2011
Primex Site, Casino, NSW
SPASA NSW Industry Trade Expo
www.spasa.org.au
17 June 2011
Rosehill Gardens Event Centre, Sydney
TroPro (Trophy & Engraving Tradeshow)
www.tropro.com.au
17 June 2011 – 18 June 2011
Melbourne Showground
Rural Fire Service Association Conference
www.rfsaconference.org.au
17 June 2011 – 19 June 2011
Opal Cove Resort, Coffs Harbour, NSW
Baby Boomers & Retirees Lifestyle Expo + Golf Expo + Australian Franchise Fair
www.babyboomerslifestyleexpo.com.au
17 June 2011 – 19 June 2011
Sydney Convention & Exhibition Centre
Supanova Expo 2011
www.supanova.com.au
17 June 2011 – 19 June 2011
Sydney Showground
Winter Wonderland Doll, Bear & Collectable Show
www.winter-wonderland.com.au
18 June 2011 – 19 June 2011
RNA Showground, Brisbane
WA Early Childhood Education & Care Conference
www.waecec.com
18 June 2011 – 19 June 2011
Perth Convention & Exhibition Centre
Melbourne Bride Magazine Wedding Expo
www.bride.com.au
18 June 2011 – 19 June 2011
Melbourne Convention & Exhibition Centre
Reinvent Your Career Expo
www.reinventyourcareer.com.au
18 June 2011 – 19 June 2011
Melbourne Convention & Exhibition Centre
Your Local Wedding Guide Brisbane Bridal Expo
www.weddingguide.com.au
18 June 2011 – 19 June 2011
RNA Showground, Brisbane
Tertiary Studies & Careers Expo Adelaide
www.careersevent.com/AdelaideTSCEA/Home.php
19 June 2011 – 20 June 2011
Adelaide Convention Centre
FoodService Australia & Bakery Australia
www.foodserviceaustralia.com.au
19 June 2011 – 21 June 2011
Melbourne Convention & Exhibition Centre
Marinas 2011
www.marinas11.com
20 June 2011 – 21 June 2011
Melbourne Convention & Exhibition Centre
Gametech
www.game-tech.com.au
21 June 2011 – 22 June 2011
Luna Park,Sydney
Queensland Safety Show
www.safetyevents.com.au
21 June 2011 – 23 June 2011
Brisbane Convention & Exhibition Centre
VIC Transport Infrastructure Conference
www.expotrade.net.au
22 June 2011 – 23 June 2011
Melbourne Convention & Exhibition Centre
Surat Basin Energy and Mining Expo
www.aemq.net.au
22 June 2011 – 23 June 2011
Toowoomba Showground
Australian Primary Principals Association National Conference
www.appa.asn.au
22 June 2011 – 24 June 2011
Adelaide Convention Centre
Craft & Quilt Fair, Sydney
www.craftfair.com.au/Sydney2011/
22 June 2011 – 26 June 2011
Sydney Convention & Exhibition Centre
9th Industrial & Organisational Psychology Conference
www.arinex.com.au/iop2011/
23 June 2011 – 26 June 2011
Brisbane Convention & Exhibition Centre
Adelaide Boat Show
www.kymjonesexhibitions.com.au
23 June 2011 – 26 June 2011
Royal Adelaide Showground
Western Sydney Careers Expo
www.westernsydneycareerexpo.com.au
23 June 2011 – 26 June 2011
Sydney Showground
National Tradesman’s Expo
www.ntx.com.au
24 June 2011 – 26 June 2011
RNA Showground, Brisbane
Brownes EveryWoman Expo
www.everywoman.com.au
24 June 2011 – 26 June 2011
Perth Convention & Exhibition Centre
Pregnancy Babies & Children´s Expo
www.pbcexpo.com.au
24 June 2011 – 26 June 2011
Brisbane Convention & Exhibition Centre
Mind Body and Spirit Festival
www.mbsfestival.com.au
24 June 2011 – 26 June 2011
RNA Showground, Brisbane
Supanova Expo 2011
www.supanova.com.au
25 June 2011 – 26 June 2011
Claremont Showground, Perth
34th International Association of Hydraulic Engineering & Research Congress
www.iahr2011.org/index.php
26 June 2011 – 01 July 2011
Brisbane Convention & Exhibition Centre
Retail World 2011
www.retail-world.com.au
27 June 2011 – 29 June 2011
Sydney Convention & Exhibition Centre
RSVP Melbourne
www.rsvpevent.com.au
29 June 2011 – 30 June 2011
Royal Exhibition Building, Melbourne
ASICS Sport & Leisure Expo
www.goldcoastmarathon.com
30 June 2011 – 02 July 2011
Gold Coast Convention & Exhibition Centre
The Good Food & Wine Show
www.goodfoodshow.com.au
01 July 2011 – 03 July 2011
Sydney Convention & Exhibition Centre
Australian International Motor Show 2011
www.motorshow.com.au
01 July 2011 – 10 July 2011
Melbourne Convention & Exhibition Centre
Flawless
www.flawlessexclusive.com.au
02 July 2011 – 03 July 2011
Sydney Convention & Exhibition Centre
Swimming Pool & Spa Show
www.kymjonesexhibitions.com.au
02 July 2011 – 03 July 2011
Royal Adelaide Showground
Reed Gift Fairs Brisbane
www.reedgiftfairs.com.au/en/brisbane-july/
02 July 2011 – 05 July 2011
Brisbane Convention & Exhibition Centre
Are we missing an event coming up in June that should be mentioned? Share your upcoming events with us.