Sky News - June 2010
Dear Exhibitors,
Welcome to the June 2010 edition of Sky News. Topics covered in this month’s edition include:
Skyline News
Project of the Month – Bond University
Exhibition Tips & Tricks
Eye Power
Upcoming Exhibitions, Trade Shows and Events
If you have any feedback about Sky News or need further information about Skyline products and services, please phone us on 1800 077 419 or email us. We welcome any questions or suggestions you may have!
Skyline News
Reminder: Brisbane Eye Power Tomorrow
Don´t forget that we have an Eye Power Seminar being presented in our Fortitude Valley Showroom tomorrow morning.
For more details or to register see below or visit: www.skyline.com.au/eyepower/.
Exhibition Outlook & Trends in 4 Key Industries:
These four 16 page White Papers provide insight for each industry on the primary challenges facing these exhibitors, and the key themes for success in their changing trade show environment.
Industrial & Manufacturing Request White Paper
Medical & Healthcare Request White Paper
Information Technology Request White Paper
Professional & Business Services Request White Paper
Project of the Month
Bond University Trade Show Displays
Bond University approached Skyline in late 2009 to discuss their 2010 Careers Market show schedule.
Bond University wanted to have universal branding and increase their presence at their smaller interstate and internationals shows as well as their larger booth spaces at their signature events locally.
A lightweight portable display that could be easily installed was required for the smaller events Bond attends. A set of three Exalt banner stands and a Transaction Table was the chosen solution.
For Bond´s larger events SkyTruss was chosen to create a unique architectural design that is impressive and allowed Bond University to Stand Out in the Gold Coast careers market crowd.
The next show for Bond University is TSXPO at the RNA Showgrounds in July. A new stand design will be revealed at this show.
To find out more about other Skyline projects phone our friendly Sales & Marketing team on 1800 077 419 or visit our online portfolio.
Exhibition Tips and Tricks
14 Reasons To Buy A New Trade Show Display
At your last few trade shows have you felt a nagging feeling that something was not quite right in your booth? Then you realised it was the booth itself. While your booth was once acceptable, it´s just not doing its job anymore. But why?
Perhaps one or more of these 14 reasons will give voice to your growing frustration:
- Your current trade show display is worn out
- You have new marketing messages
- You need a bigger trade show booth
- You need a smaller trade show display
- You need another trade show exhibit for international shows
- You are doing more shows than one display can handle
- You need a second portable trade show display for your dealers or field sales
- You are new to exhibiting and need your first trade show exhibit
- You saw an exhibit you REALLY liked at a trade show
- Your company was in a merger or acquisition
- Your current trade show display no longer fits your needs
- Your current trade show exhibit is too hard to set up
- Your current trade show exhibit is too heavy
- Your existing trade show exhibit isn´t flexible enough
An old exhibit held together with gaffer tape that is scarred with dents, scratches, kinks and stains doesn´t favourably represent your organisation and its reputation. A battered booth deters potential visitors, and might make your booth staff want to wear paper bags over their heads.
Whether it´s from a recent rebranding, a hot new product to launch, or a new vertical market you are entering, your trade show exhibit no longer matches how your corporate image is portrayed on your website or marketing collateral. In the name of integrated marketing, you´ve got some display collateral buying to do.
You want to make a bigger impression and have a bigger footprint to harvest more opportunity. You need more room for meetings, demos, presentations, and storage. So you want to test out a wider inline or move to a larger island trade show exhibit, either renting the extra components to add to what you already own, or starting over completely.
Your budget is more limited than it once was, so you want to exhibit in smaller spaces to lower your operating costs. Or, you´ve decided to exhibit in more smaller shows instead of fewer larger shows, and need a smaller booth design that will still let you look like a leader.
Your company is reaching out to overseas markets to benefit from their larger share of global GDP and faster projected growth rates. Rather than ship your exhibit overseas and back, you want a dedicated trade exhibit stored "over there".
As you find more good shows to exhibit at, some are either scheduled at the same time as an established show in your schedule, or too close to allow time for shipping and set up. Consider two design levels of displays, to match different levels of trade shows. Also consider exhibit rental.
Your field offices or dealers keep asking you to send out a display for their local events. It´s great they want to promote your company and products, and they are even willing to pay for the booth space and staff the booth. Give them a durable, easy to set up display with graphics consistent with your approved marketing messages.
You´ve started a new company and want to make a splash introducing yourself and your new product at a trade show. Or your company has been around a while, but you want to finally tap into the marketing power of trade shows to meet prospects face–to–face in a short amount of time. You may want to consider renting your display to start.
It was love at first sight. You loved its colour, lines and shape. You loved how it quickly grabbed your attention and invited you in for a closer look. Now you want to chuck your current dull exhibit in the bin because you now know what is truly possible.
Your company has bought, been bought, or merged with another company. You may have both been exhibiting at the same shows, but now you need to exhibit together in one, presumably larger exhibit. Your new exhibit has the balancing act of reflecting the new position of this new, third company, created by the combination of the previous two.
Over the last several years your exhibiting strategy has changed, and so have the activities you hold in your booth. Perhaps you are no longer giving presentations, even though your booth has space for that. Or you want to hold more private meetings, but your booth is wide open. For whatever reason, you need a new exhibit that works with you, not against you.
You bought your last booth strictly for pizzazz, but the only sparks you get are from your staff every time they have to set it up. Or you bought a monumental traditional custom exhibit, but the 5–figure I&D bill every show has wreaked havoc on your budget. You now crave a booth that is easier and cheaper to set up.
Your portable display is actually too heavy to carry, so you´d prefer a back wall made of three banner stands. Or, perhaps you have a traditional custom island exhibit and now you want to move to a custom modular exhibits that give a similar look but weighs 60% less and will significantly lower your carbon footprint.
You don´t always get the same–sized booth space, but your current exhibit really only fits well in one booth size. You´d rather be able to use just one inventory of exhibit components for multiple booth sizes, and be able to easily change the graphics for different divisions, vertical markets, or products.
If you´ve been able to defer purchasing a new trade show display for a long time and conserve your cash, good for you. But if multiple items on this list have hit home, perhaps it´s time to look into how a new exhibit can help you enhance your corporate image, assist you in achieving your marketing goals and lower your operating costs.
Did you like this article? Or do you have other reasons that you need a new trade show display? Email us to share your comments.
Eye Power
Upcoming Eye Power events include:
Eye Power (Brisbane) – Wednesday, 2nd June 2010
Visit our online calendar for the most up–to–date Skyline Eye Power information.
Upcoming Events
Farmfest
www.farmfest.com.au
01 June – 03 June 2010
Kingsthorpe Park (20km West of Toowoomba, QLD)
AMEC Convention 2010
www.amecconvention.com.au
01 June – 03 June 2010
Perth Convention & Exhibition Centre
PMA 2010 Digital Life Expo & Conference
www.pmaaustralia.com.au
04 June – 06 June 2010
Melbourne Convention & Exhibition Centre
National Tradesman´s Expo 2010
www.ntx.com.au
04 June – 06 June 2010
Exhibition Pavilion, Melbourne Showgrounds
Pharmacy Expo
www.pharmacyexpo.com.au
04 June – 06 June 2010
Sydney Convention & Exhibition Centre
The Good Food & Wine Show
www.goodfoodshow.com.au
04 June – 06 June 2010
Melbourne Convention & Exhibition Centre
SSAA 2010 SHOT Expo
www.shotexpo.com.au
05 June – 06 June 2010
Sydney Showgrounds
Body, Mind & Psychic Expo
www.body–mind–psychic.com.au
05 June – 06 June 2010
Royal Adelaide Showgrounds
MBA Building & Home Improvement Show
www.buildinghomestyleshow.com.au
05 June – 07 June 2010
Perth Convention & Exhibition Centre
QLD Nursing and Health Expo 2010
www.rcna.org.au/development/qld_expo
06 June 2010
Brisbane Convention & Exhibition Centre
Australian Irrigation Conference & Exhibition
www.irrigationaustralia.com.au
08 June – 10 June 2010
Sydney Convention & Exhibition Centre
Caravan, Camping & Touring Holiday Show
www.caravanqld.com.au
09 June – 15 June 2010
RNA Showgrounds, Brisbane
Gold Coast Resources Showcase 2010
www.verticalevents.com.au/goldcoast2010/
10 June – 11 June 2010
Surfers Paradise Marriott Resort, Gold Coast
Mind Body Spirit Festival
www.mbsfestival.com.au
11 June – 14 June 2010
Melbourne Convention & Exhibition Centre
Australasian Scrapbook & Papercraft Convention
www.scrapbookexpo.com.au
12 June – 14 June 2010
Brisbane Convention & Exhibition Centre
Hair Expo Australia
www.hairexpoaustralia.com
12 June – 14 June 2010
Sydney Convention & Exhibition Centre
Pan Pacific Pork Expo
www.apl.au.com/pages/page106.asp
16 June – 17 June 2010
Gold Coast Convention & Exhibition Centre
Primex 2010 – The Primary Industry Exhibition
www.primex.net.au
17 June – 19 June 2010
Primex Site, Casino NSW
National Careers & Employment Expo
www.eocexpo.com.au
18 June – 19 June 2010
Perth Convention & Exhibition Centre
Trading & Investing Expo
www.tradingandinvestingexpo.com.au
18 June – 19 June 2010
Brisbane Convention & Exhibition Centre
Pregnancy, Babies & Children´s Expo
www.pbcexpo.com.au
18 June – 20 June 2010
Brisbane Convention & Exhibition Centre
Supanova Pop Culture Expo
www.supanova.com.au
19 June – 20 June 2010
Sydney Showgrounds
Your Local Wedding Bridal Expo
www.weddingguide.com.au/expos/brisbane.aspx
19 June – 20 June 2010
RNA Showgrounds, Brisbane
Home Buyer & Property Investor Show
www.homebuyershow.com.au
19 June – 20 June 2010
Brisbane Convention & Exhibition Centre
Food Service Australia
www.foodserviceaustralia.com.au
21 June – 23 June 2010
Sydney Convention & Exhibition Centre
Event ConneQion QLD 2010
www.ecq.com.au
23 June – 24 June 2010
Brisbane Convention & Exhibition Centre
Designbuild 2010
www.designbuildexpo.com.au
23 June – 25 June 2010
Melbourne Convention & Exhibition Centre
CEDIA Expo 2010
www.cediaexpo.com.au
23 June – 25 June 2010
Melbourne Convention & Exhibition Centre
National Careers & Employment Expo
www.eocexpo.com.au
25 June – 26 June 2010
Royal Adelaide Showgrounds
Textile Art Festival
www.textileart.com.au
25 June – 27 June 2010
Brisbane Convention & Exhibition Centre
Brownes EveryWoman Expo
www.everywoman.com.au
25 June – 27 June 2010
Perth Convention & Exhibition Centre
Mind Body Spirit Festival
www.mbsfestival.com.au
25 June – 27 June 2010
RNA Showgrounds, Brisbane
Education Expo 2010
www.edexpo.info
26 June – 27 June 2010
Rosehill Racecourse, Sydney
Supanova Pop Culture Expo
www.supanova.com.au
26 June – 27 June 2010
Claremont Showgrounds, Perth
AusGroom 2010
www.piaa.net.au
27 June – 29 June 2010
Sydney Showgrounds
Melbourne Boat Show
www.melbourneboatshow.com.au
01 July – 05 July 2010
Melbourne Convention & Exhibition Centre
The Good Food & Wine Show
www.goodfoodshow.com.au
02 July – 04 July 2010
Perth Convention & Exhibition Centre