Sky News - June 2009
Dear Exhibitors,
Welcome to the June 2009 edition of Sky News. Topics covered in this month’s edition include:
Skyline News
Product of the Month – Skyline Merchandiser
Exhibition Tips & Tricks
Eye Power
Upcoming Exhibitions, Trade Shows and Events
If you have any feedback about Sky News or need further information about Skyline products and services, please phone us on 1800 077 419 or email us. We welcome any questions or suggestions you may have!
Skyline News
What’s Working In Exhibiting
Discover What’s Working in Exhibiting with a new 32 page White Paper from Skyline Exhibits and Trade Show Week Magazine. With insightful analysis and almost 100 tips from exhibitors, the report reveals the most effective strategies and tactics exhibitors are using today to boost their results and stretch their budgets.
Click here to get your complimentary copy and learn how your fellow exhibitors are maximising their trade shows through better show selection, lead management, exhibit design, promotion and more.
Product of the Month
Skyline Merchandiser Series 100
A functional retail and merchandising display system.
The Merchandiser features a durable steel chassis that is structural, allowing for maximum product merchandising.
With a multitude of elegant graphic, shelf and merchandising accessory options Merchandiser provides you with endless ways to brand and present your products.
LCD screen mounting options are also available, making this system digital sign ready within minutes.
The Merchandising will make you stand out in the crowd with ultimate functionality and flexibility.
View our online Merchandiser Portfolio to see all the options available.
To find out how you can stand out with a Skyline display visit our online portfolio or phone our friendly Sales & Marketing team on 1800 077 419 to discuss your specific display requirements.
Exhibition Tips and Tricks
Why 8 out of 10 leads are not followed up and what to do about it
Do you have trouble qualifying and following up on leads? You’re not alone. 9 out of 10 of us attend trade shows to generate qualified lead, but 8 out of 10 leads are never followed up. These statistics were revealed by the Centre of Exhibition Industry Research (CEIR).
So what’s the problem?
Most leads are qualified. The information captured lacks sufficient detail to provide a bridge between the show and the sale. So follow-up is no different than cold calling. This is because few exhibitors have systems in place to capture, fulfill and follow up on leads, so we don’t get as much out of them as we should.
What can we do?
- Create a lead form to capture specific information and get your sales team to review and sign off on it.
- Train your booth staff to capture that information and get them to prioritize leads as they are generated and review them each night for completeness.
- Create a system to manage leads. When the show ends how do they get fulfilled, who is responsible for the lead management reporting, when and to whom does the sales team report results?
- Prepare your lead follow-up/fulfillment plan before leaving for the show. If you are sending a letter along with literature, prepare and store it so all you have to do is text merge your leads and print when you return from the show.
Most exhibitors go to shows to accelerate the sales process. In order to accomplish this goal, a well thought out lead management system needs to be in place.
Learn more about managing your trade show leads at Skyline´s Eye Power seminar. For further details on upcoming events, view our online calendar or see below.
Eye Power
Upcoming Eye Power events include:
Brisbane – Wednesday, 1st July 2009
Gold Coast – Tuesday, 28th July 2009
Melbourne – Wednesday, 19th August 2009
Sydney – Wednesday, 23rd September 2009
Sunshine Coast – New date coming soon
Get the most up-to-date Skyline Eye Power information.
Upcoming Events
Mind Body Spirit Festival
www.mbsfestival.com.au
05 June – 08 June 2009
Melbourne Convention & Exhibition Centre
Good Food & Wine Show
www.goodfoodshow.com.au
05 June – 08 June 2009
Melbourne Convention & Exhibition Centre
Royal National Capital Poultry Show
www.rncas.org.au
06 June – 07 June 2009
Exhibition Park, Canberra
Hair Expo Australia
www.hairexpoaustralia.com.au
06 June – 08 June 2009
Sydney Convention & Exhibition Centre
Power & Electricity World
www.terrapinn.com/2009/power/
09 June – 11 June 2009
The Menzies Hotel, Sydney
National Careers & Employment Expo
www.eocexpo.com.au
10 June 2009
Townsville Entertainment Centre
Smart Supply Chain Expo
www.smartsupplychain.com.au
10 June – 11 June 2009
Sydney Convention & Exhibition Centre
Primex 2009
www.primex.net.au
11 June – 13 June 2009
Primex Site, Casino NSW
National Careers & Employment Expo
www.eocexpo.com.au
12 June – 13 June 2009
Exhibition Park, Canberra
SimTecT 2009 Health Simulation Conference
www.siaa.asn.au/simtect.html
15 June – 19 June 2009
Adelaide Convention Centre
Queensland Safety Show
www.qldsafetyshow.com.au
16 June – 18 June 2009
Brisbane Convention & Exhibition Centre
Auspack 2009
www.auspack.com
16 June – 19 June 2009
Sydney Showground, Sydney Olympic Park
Restaurant 09
http://melbourne.restaurantevents.com.au/mcec/
17 June – 18 June 2009
Melbourne Convention & Exhibition Centre
National Careers & Employment Expo
www.eocexpo.com.au
19 June – 20 June 2009
Perth Convention & Exhibition Centre
Pregnancy Babies & Childrens Expo
www.pbcexpo.com.au
19 June – 21 June 2009
Brisbane Convention & Exhibition Centre
National Tradesman’s Expo
www.ntx.com.au
19 June – 21 June 2009
Burswood Dome, Perth
AusGroom 2009
www.piaa.net.au
21 June – 24 June 2009
Novotel Hotel St Kilda, Melbourne
3rd Annual Airport Development Summit
www.informa.com.au
23 June – 24 June 2009
HarboursEdge Event Centre, Sydney
Clubs & Hotels 2009
www.clubsandhotels.com.au
23 June – 25 June 2009
Melbourne Convention & Exhibition Centre
RSVP Melbourne
www.rsvpevent.co.uk
24 June – 25 June 2009
Melbourne Convention & Exhibition Centre
Mind Body Spirit Festival
www.mbsfestival.com.au
26 June – 28 June 2009
Brisbane Convention & Exhibition Centre
Building & Home Improvement Expo
www.buildexpo.com.au
26 June – 28 June 2009
Melbourne Convention & Exhibition Centre
Everywoman Expo
www.everywoman.com.au
26 June – 28 June 2009
Perth Convention & Exhibition Centre
49th Annual Melbourne Boat Show
www.melbourneboatshow.com.au
02 July – 06 July 2009
Melbourne Convention & Exhibition Centre
Good Food & Wine Show
www.goodfoodshow.com.au
03 July – 05 July 2009
Sydney Convention & Exhibition Centre