Sky News - July 2009
Dear Exhibitors,
Welcome to the July 2009 edition of Sky News. Topics covered in this month’s edition include:
Skyline News
Product of the Month – Exalt Banner Stand
Exhibition Tips & Tricks
Eye Power
Upcoming Exhibitions, Trade Shows and Events
If you have any feedback about Sky News or need further information about Skyline products and services, please phone us on 1800 077 419 or email us. We welcome any questions or suggestions you may have!
Skyline News
Eye Power is Coming Back to the Gold Coast
Eye Power is coming back to the Gold Coast on Tuesday, 28th July 2009 at Conrad Jupiters Casino. To register for this event or to find out about upcoming events in your area see below or visit online calendar.
Product of the Month
Exalt – The Affordable 3 Metre Display Solution
Make an impact anywhere you need a big graphic in a small space. Exalt™is lightweight, convenient and cost effective to suit you three metre display space requirements.
Unique curved, retractable design
With the simple flick of levers, Exalt converts from linear to curved. Connect three units together for an effective 3m display. Click here for an online demonstration.
Easy to change graphics
Exalt´s graphic exchange system allows you to update or change your graphics to target specific audiences without investing in new hardware.
3–Exalt Package
Purchase a Three Exalt Banner Stand package with fabric graphics & three soft-sided carry bags for just $2,639.02 (excludes delivery).
To learn more about Skyline Exalt Banner Stand visit our online portfolio or phone our friendly Sales & Marketing team on 1800 077 419 to discuss your specific display requirements.
Exhibition Tips and Tricks
Benefits of a Mid-Year Reality Check
Doing a mid-year assessment of your trade show marketing program can pay big dividends. Some of the benefits are:
- You can determine which elements are getting the job done, and which ones need help. For example, if you find that your exhibit has not been pulling in the expected share of traffic from a show, it may be that you need to look at what is being used for pre-show and at-show promotions. On the other hand, if your exhibit is bringing in plenty of visitors but the lead count is falling short, you may need to concentrate on staffing and presentation issues.
- Assess how well your measurement systems are doing to deliver useful information. If you are using measurements that are appropriate to your goals and objectives, the information in your show reports should be clear and easy to read. If the information does not seem to apply to what you need for decision making then you may need to look at what information you are gathering and its relevance.
- Apply performance related adjustments to the second half of the year to increase efficiency to your end of year outcome. Take what has been learned from the first half and alter your game plan to do better.
- Look ahead to next year´s budgeting issues, using the freshest data available. It will give you a much stronger base to build your program for next year
Use the mid-year to adjust strategy, do some coaching and plan ahead for the remainder of the season.
Learn more about setting objectives and measuring results at Skyline´s Eye Power seminar. For further details on upcoming events, view our online calendar or see below.
Eye Power
Upcoming Eye Power events include:
Gold Coast – Tuesday, 28th July 2009
Melbourne – Wednesday, 19th August 2009
Brisbane – Wednesday, 2nd September 2009
Sydney – Wednesday, 23rd September 2009
Get the most up-to-date Skyline Eye Power information.
Upcoming Events
Good Food & Wine Show
www.goodfoodshow.com.au
03 July – 05 July 2009
Sydney Convention & Exhibition Centre
Brisbane Bead & Gem Show
www.beadandgemshow.com.au
03 July – 05 July 2009
RNA Showground, Brisbane
Reed Gift Fair
www.reedgiftfairs.com.au
04 July – 07 July 2009
Brisbane Convention & Exhibition Centre
Stormwater ´09
www.gemspl.com.au/stormwater/
07 July – 10 July 2009
Albury Convention Centre, NSW
Landscape Australia Expo
www.landscapeexpo.com.au
08 July – 10 July 2009
Claremont Showground, Perth WA
Odma Fair 09
www.odma.com.au
10 July – 12 July 2009
Sydney Convention & Exhibition Centre
Building & Home Improvement Show
www.kymjonesexhibitions.com.au
10 July – 12 July 2009
Adelaide Showground
Craft & Homewares Fair
www.kymjonesexhibitions.com.au
11 July – 12 July 2009
Adelaide Showground
Reinvent Your Career Expo
www.reinventyourcareer.com.au
11 July – 12 July 2009
Melbourne Convention & Exhibition Centre
CAREX 2009
www.totalagedservices.com.au
15 July – 16 July 2009
Rosehill Racecourse, Sydney
CEDIA Expo 2009
www.cedia.com.au
15 July – 17 July 2009
Sydney Convention & Exhibition Centre
Australian Promotional Expo
www.promoexpo.com.au
16 July – 17 July 2009
Sydney Convention & Exhibition Centre
Adelaide Boat Show
www.adelaideboatshow.com.au
16 July – 19 July 2009
Adelaide Convention Centre
Decoration + Design
www.decorationdesign.com.au
16 July – 19 July 2009
Melbourne Convention & Exhibition Centre
TSXPO – Tertiary Studies Expo
www.tsxpo.org
18 July – 19 July 2009
RNA Showground, Brisbane
QREX – QLD Resources Expo
www.qldresourcesexpo.com.au
21 July – 23 July 2009
Rockhampton Showground, QLD
SMPTE Conference & Exhibition
www.smpte.com.au
21 July – 24 July 2009
Sydney Convention & Exhibition Centre
Australian Business Events Expo
www.abeexpo.com.au
22 July – 23 July 2009
Sydney Convention & Exhibition Centre
RSVP Sydney
http://sydney.rsvpevent.com.au/scec/
22 July – 23 July 2009
Sydney Convention & Exhibition Centre
2009 Organic Expo
www.organicexpo.com.au
24 July – 26 July 2009
Royal Exhibition Building, Carlton VIC
Sydney Retirement & Lifestyle Expo
www.emsaust.com.au
24 July – 26 July 2009
Rosehill Racecourse, Sydney
Gold Coast Home Show & Outdoor Adventure Expo
http://australianevents.com.au
24 July – 26 July 2009
Parklands, Southport QLD
Perth Truck & Trailer Show
www.perthtruckshow.com.au
24 July – 26 July 2009
Perth Convention & Exhibition Centre
Herald Sun Melbourne Career Expo
www.careerexpo.com.au
24 July – 26 July 2009
Melbourne Convention & Exhibition Centre
Gold Coast Careers Expo
www.careersevent.com
26 July – 27 July 2009
Carrara Indoor Stadium
Iron Ore 2009
www.ausimm.com.au/ironore2009/
27 July – 29 July 2009
Burswood Convention Centre, Perth
Toowoomba Chronicle Careers Exp
www.careersevent.com
28 July 2009
Clive Berghofer Centre
The Sydney International Boat Show
www.sydneyboatshow.com.au
30 July – 03 August 2009
Sydney Convention & Exhibition Centre
Queensland Outdoor Adventure & Motoring Expo
http://australianevents.com.au
31 July – 02 August 2009
Toowoomba Showground
Good Food & Wine Show
www.goodfoodshow.com.au
31 July – 02 August 2009
Perth Convention & Exhibition Centre
Home & Giving Fair
www.homeandgiving.com
01 August – 05 August 2009
Melbourne Convention & Exhibition Centre
Australia Pacific Aviation Outlook Summit
www.terrapinn.com/2009/aviation/
03 August – 06 August 2009
Four Seasons, Sydney