Sky News - July 2008
Dear Exhibitors,
Welcome to the July 2008 edition of Sky News. Topics covered in this month’s edition include:
Skyline News
Project of the Month – Statseeker Tube System
Exhibition Tips & Tricks
Eye Power
Upcoming Exhibitions, Trade Shows and Events
If you have any feedback about Sky News or need further information about Skyline products and services, please phone us on 1800 077 419 or email us. We welcome any questions or suggestions you may have!
Skyline News
Eye Power Coming to Melbourne
After more than five years, Eye Power is coming back to Melbourne!
Skyline will be presenting the next Melbourne Eye Power seminar at CQ Functions on Wednesday, 27th August 2008. To find out more or to register visit: www.skyline.com.au/eyepower/
Staff Movements
Jenn McMahon has joined the Skyline team in the role of Receptionist / Administration Assistant. Jenn will be the friendly voice at the end of the line when you call into Skyline.
Caitlin Ganter has just joined Skyline taking up the position of Marketing Assistant / Seminar Coordinator. With a business degree and 3 months experience working with the Royal Brisbane International College, Caitlin will be responsible for the marketing and administration of our Eye Power events.
Merran Doyle started with Skyline in early June in the role of Service Technician. She will work alongside Dan and Jon in our Service and Installation Department assisting our clients with onsite construction.
A big welcome to Jenn, Caitlin and Merran!
Project of the Month
Statseeker Tube System
Statseeker, a long term Skyline partner, were looking to update their stand from Skytruss to the new lightweight Tube Ultra system.
Statseeker required a clean but edgy design that was lightweight to reduce shipping costs for their international program. Skyline’s exhibit designers created a stand incorporating a combination of inter-connected towers and Stratus Tables for AV integration and storage. The exhibit was designed to be used in a 20 x 20m booth space with the ability to reconfigure for their smaller events into a 6 x 6m space.
Download your free copy of the Skyline Tube Ultra Brochure today.
Exhibition Tips and Tricks
Design for Functionality
Your exhibit is more than a three-dimensional ad. It’s actually a temporary workspace, filled with booth staff who can be at a show for hours or days. Increase productivity by giving you staff enough space to work in, and by designing around their needs. Most exhibits are designed around 7 major functions:
Brand Messaging
Reception / Lead Gathering
Storage
Product Demonstration
Product Display
Meetings / Conferencing
Live Presentations
Your exhibit architecture is often just a carrier for graphics. Graphics get visitors’ attention, create a mood or personality, communicate a message and benefit, and identify products and services.
Your booth staff will need a place to write and record leads. Larger exhibits may have a dedicated reception counter.
You’ve got a lot of stuff to hide inside tables and closets: Literature, giveaways, booth staff belongings. Best of all: a place to store all those leads you’re taking.
People come to get their hands on your products or to see your staff demonstrate them. You may demo a physical product on a table, counter or in a space set aside for this purpose. Or demonstrate a software or system via a computer on a kiosk or table.
Big or little, you can display products on kiosks, pedestals, tables, shelving, and merchandising accessories. Consider bringing only your biggest sellers or your key new products, and relying more on graphics.
Do you exhibit at shows to get lots of one-on-one time with key customers, dealers and partners? Depending on the type of discussions you have at-show, you may have open, semi-private, or private conference space requirements.
You may need seating, a raised platform for presenters, and audio visual technology, such as a plasma screen. Your presentation requirements may range from intimate seating for two to theatre seating for dozens or more.
To learn more about successful exhibit design attend Skyline’s Eye Power seminar. For further details on upcoming events, see below or visit: www.skyline.com.au/eyepower/
Eye Power
Upcoming Eye Power events include:
Brisbane–Wednesday, 30th July 2008
Melbourne –Wednesday, 27th August 2008
Sydney –Wednesday, 24th September 2008
Get the most up-to-date Skyline Eye Power information.
Upcoming Events
RSVP 08
www.rsvpevent.com.au/rsvp08sydney/default.asp
02 July 2008 – 03 July 2008
Sydney Convention & Exhibition Centre
esp... Event for Office Professionals
www.espevent.com.au
02 July 2008 – 03 July 2008
Sydney Convention & Exhibition Centre
Gen Con Australia
www.genconoz.com
03 July 2008 – 06 July 2008
Brisbane Convention & Exhibition Centre
2008 BIA Melbourne Boat Show
www.biavic.com.au/boatshow/
03 July 2008 – 07 July 2008
Melbourne Exhibition Centre
Living with Diabetes Expo
www.livingwithdiabetes.com.au/brisbane08.php
05 July 2008 – 06 July 2008
Brisbane Convention & Exhibition Centre
Bus Expo 2008
www.busvic.asn.au/busexpo/
07 July 2008 – 08 July 2008
Moonee Valley Racecourse, Melbourne
Brisbane Carex 2008
www.totalagedservices.com.au/agedcare.asp
09 July 2008 – 10 July 2008
RNA Showgrounds, Brisbane
Ag-Grow
www.aggrow.com.au
10 July 2008 – 12 July 2008
Emerald, QLD
Building & Home Improvement Show
www.kymjonesexhibitions.com.au/bhis_adelaide.html
11 July 2008 – 13 July 2008
Adelaide Showgrounds
Adam Internet Technology Show
www.kymjonesexhibitions.com.au/adaminternet1.html
11 July 2008 – 13 July 2008
Adelaide Showgrounds
Canteen Conference & Healthy Choice Food Expo
www.heartfoundation.org.au
16 July 2008
Perth Convention & Exhibition Centre
Cairns Show 2008
www.cairnsshow.com.au
16 July 2008 – 18 July 2008
Cairns Showgrounds
Sunshine Coast Careers Expo
www.careersevent.com/
17 July 2008
Kings Champions Centre, Tanawha, QLD
Nurses in Management Aged Care Conference
www.acqi.org.au/conferences
17 July 2008 – 18 July 2008
Conrad Jupiters, Gold Coast
Decoration + Design
www.decorationdesign.com.au/
17 July 2008 – 20 July 2008
Melbourne Exhibition Centre
Adelaide Boat Show
www.adelaideboatshow.com.au/
17 July 2008 – 20 July 2008
Adelaide Convention Centre
TSXPO 2008
www.tsxpo.org/
19 July 2008 – 20 July 2008
RNA Showgrounds, Brisbane
Foodpro 2008
www.foodproexh.com/
21 July 2008 – 24 July 2008
Sydney Convention & Exhibition Centre
QME 2008 – Queensland Mining & Engineering Exhibition
www.qme.reedexhibitions.com.au/
22 July 2008 – 24 July 2008
Mackay Showgrounds
Landscape Australia Expo
www.landscapeexpo.com.au/sydney/
23 July 2008 – 25 July 2008
Sydney Showgrounds, Olympic Park
C-Store 2008 & Forecourt 2008
www.c-store.com.au/exhibition/
24 July 2008 – 25 July 2008
Melbourne Exhibition Centre
Gold Coast Home Show & Outdoor Adventure Expo
www.aemq.net.au
25 July 2008 – 27 July 2008
Gold Coast Parklands
Organic Expo 2008
www.organicexpo.com.au/
25 July 2008 – 27 July 2008
Sydney Convention & Exhibition Centre
Sydney Retirement & Lifestyle Expo
www.emsaust.com.au/
25 July 2008 – 27 July 2008
Rosehill Gardens Racecourse, Sydney
Gold Coast Careers Expo
www.careersevent.com/
27 July 2008 – 28 July 2008
Carrara Indoor Stadium, QLD
Australian Pacific Aviation Outlook Summit
www.terrapinn.com/2008/aviation/
28 July 2008 – 31 July 2008
Four Seasons, Sydney
Toowoomba Careers Expo
www.careersevent.com/
29 July 2008
Clive Berghofer Centre, QLD
Capital Region Business Expo
www.regionaleventsaustralia.com/index/crbe_home
29 July 2008 – 30 July 2008
National Convention Centre, ACT
Splash! Pool & Spa Trade Show 2008
www.splashexpo.com.au/
30 July 2008 – 31 July 2008
Conrad Jupiters, Gold Coast
Australian Biotechnology Summit 2008
www.acevents.com.au/bio2008/
30 July 2008 – 31 July 2008
Dockside, Cockle Bay Wharf, Sydney
Sydney International Boat Show
www.sydneyboatshow.com.au
31 July 2008 – 05 August 2008
Sydney Convention & Exhibition Centre
Home & Giving Fair
www.homeandgiving.com/
02 August 2008 – 06 August 2008
Melbourne Exhibition Centre