Sky News – February 2012
Dear Exhibitors,
Welcome to the February 2012 edition of Sky News and our first newsletter for the New Year. Topics covered in this month’s edition include:
Skyline News
Product of the Month – Conference Displays
Exhibition Tips & Tricks
Eye Power
Upcoming Exhibitions, Trade Shows and Events
If you have any feedback about Sky News or need further information about Skyline products and services, please phone us on 1800 077 419 or email us. We welcome any questions or suggestions you may have!
Read Sky News articles & upcoming event lists plus much more on the Skyline Display's blog.
Skyline News
2012 Eye Power Seminars
The first 2012 FREE Brisbane Eye Power exhibitor training seminar will be presented in Skyline´s Fortitude Valley Showroom on Wednesday, 7th March 2012.
What´s New with Eye Power in 2012?
New case studies. Fresh imagery. New content with examples of how to use social media in your trade show promotions.
Eye Power is great if you are new to exhibiting or if you want a refresher course to help with show ideas for the 2012 show season. Reserve your seat today.
Product of the Month
Conference Display Solutions
Are you looking for a unique conference display solution?
Skyline has a range of portable display solutions that are perfect for your smaller conference, trade show and exhibition spaces.
Please click the product name to find out more about the features of these unique conference solutions. To view product videos click the display image or visit Skyline Displays Australia on YouTube.
Exalt Curved Back Wall Banner System
To find out more about these Conference Display Solutions and many more, phone Skyline Displays Australia on 1800 077 419 or email.
Exhibition Tips and Tricks
3 New Year´s Resolutions for Trade Show Marketers
Article written by Mike Timmesch from Skyline Exhibits Inc.
Ah, the good intentions of New Year Resolutions! People resolve to start doing things that they know they should be doing, but don´t, either because they´re too difficult or dull. Well, there are some essential trade show activities that fall into those categories!
Trade Show Marketer´s New Year Resolution #1: Follow Up Your Leads
The first and foremost resolution you can make is to simply follow up on your leads. Following up on leads is almost like flossing your teeth or doing maintenance on your house: you know you need to do it, but are still reluctant. Following up on the leads gets overshadowed by all the other parts of your job that were neglected while you concentrated on organising and going to the show.
Trade Show Marketer´s New Year Resolution #2: Measure Your Results
Measuring your trade show results is another worthwhile activity to choose as a New Year´s resolution. Measuring your trade show results can be complicated when you have a long sales cycle, have multiple lead sources to allocate credit for any sales to, or you can´t easily get access to the data you need. So it is both difficult and (compared to exhibit design and creating cool pre–show and at–show promotions) kind of dull. Yet without demonstrable results, your entire trade show program is in jeopardy.
Trade Show Marketer´s New Year Resolution #3: Update Your Trade Show Display Graphics
With so many logistics to take care of, it´s easy to put much of our trade show program on autopilot and avoid the grief of getting new exhibit graphics. Yet, over time your marketing messages changes. Is the message on your trade show displays still relevant to the message that you´re using in your other marketing programs? What message is currently on your website, direct mail, print ads, and your blog? When all your messages reinforce each other, you are much more likely to be remembered. And when you exhibit at trade shows that serve different vertical market industries, do you take the time to adapt your graphics to better appeal to the different audiences?
How do you make resolutions stick?
These three are worthwhile trade show New Year´s resolutions. Yet, like all resolutions, they are easy to start, yet much harder to maintain. How do we maintain them?
Here are some ways to make your resolution stick:
- Make it achievable
- Break your bigger goal into smaller activities
- Focus on the benefits
- Make yourself accountable
It takes time to build a new habit. Give yourself time to turn wishes into actions into habits.
Will these resolutions help with your 2012 trade show strategy? Can you suggest more New Year Resolutions? Post your comments on the Skyline Blog.
Eye Power
Upcoming Eye Power events include:
Eye Power (Brisbane) –Wednesday, 7th March 2012
To register to attend phone 1800 077 419, send your details to eyepower@skyline.com.au or register online.
Visit the Skyline website to find out more information on Eye Power and what´s new in 2012.
Upcoming Events
Australian International Furniture Fair with Decoration + Design Sydney
www.aiff.net.au / www.decorationanddesign.com.au
01 February 2012 – 03 February 2012
Sydney Convention & Exhibition Centre
Melbourne Summer Boat Show
www.biavic.com.au/miblf/
03 February 2012 – 05 February 2012
Docklands Melbourne
AFTA Sunday Mail Holiday Expo
www.adelaideholidayexpo.com.au
03 February 2012 – 05 February 2012
Adelaide Convention Centre
Pool and Spa Expo 2012
www.spasashow.com.au
03 February 2012 – 05 February 2012
Melbourne Convention & Exhibition Centre
Travel Expo 2012
www.travelexpo.net.au
04 February 2012 – 05 February 2012
Perth Convention & Exhibition Centre
Ultimate Bridal Expo
www.australianbridalservice.com.au/exhibition
04 February 2012 – 05 February 2012
Sydney Entertainment Centre
Everything Baking
www.cmsevents.com.au
04 February 2012 – 05 February 2012
Perth Convention & Exhibition Centre
Reed Gift Fair Melbourne
www.reedgiftfairs.com.au
04 February 2012 – 07 February 2012
Melbourne Convention & Exhibition Centre
Flight Centre Travel Expo
www.flightcentre.com.au
05 February 2012
Gold Coast Convention & Exhibition Centre
Asia–Pacific Microscopy Conference (APMC 10)
www.apmc-10.org
05 February 2012 – 09 February 2012
Perth Convention & Exhibition Centre
VALA2012: em–Powering eFutures Conference
www.vala.org.au/conf2012
06 February 2012 – 09 February 2012
Melbourne Convention & Exhibition Centre
5th Intermodel Asia Conference & Exhibition
www.transportevents.com
09 February 2012 – 10 February 2012
Intercontinental Melbourne The Rialto
Fremantle Boat Show
http://freoboatshow.exibit.com.au/
10 February 2012 – 12 February 2012
Fremantle Fishing Boat Harbour, WA
23rd Australian Orthodontic Congress
www.aso2012perth.com
10 February 2012 – 14 February 2012
Perth Convention & Exhibition Centre
Ultimate Bridal Expo
www.australianbridalservice.com.au/exhibition
11 February 2012 – 12 February 2012
Royal Exhibition Building, Melbourne
Jetts Fitness World Sports Expo
www.worldsportsexpo.com.au
11 February 2012 – 12 February 2012
Perth Convention & Exhibition Centre
Flight Centre Travel Expo
www.flightcentre.com.au
11 February 2012 – 12 February 2012
Brisbane Convention & Exhibition Centre
Fashion Exposed / Australian Shoe Fair
www.fashionexposed.com / www.australianshoefair.com
12 February 2012 – 14 February 2012
Sydney Convention & Exhibition Centre
Motorcycle and Cycling Expo
www.motorcycleshow.com.au / www.cyclingexpo.com.au
17 February 2012 – 19 February 2012
Gold Coast Convention & Exhibition Centre
Victorian Herpetological Society Expo
www.vhs.com.au
18 February 2012
Melbourne Showground
Sydney Pet & Animal Expo
www.emsaust.com.au/Sydney-Pet-Animal-Expo.html
18 February 2012 – 19 February 2012
Rosehill Gardens Event Centre, Sydney
Adventure Travel & Backpackers Expo
www.myadventureexpo.com
18 February 2012 – 19 February 2012
Royal Exhibition Building, Melbourne
Pool, Spa and Outdoor Living Expo
www.poolexpo.com.au
18 February 2012 – 19 February 2012
Rosehill Gardens Event Centre, Sydney
Ideal Bride Wedding Expo
www.idealbride.com.au
18 February 2012 – 19 February 2012
RNA Showground, Brisbane
Wellness and Fitness Industry Conference (WAFIC)
www.wafic.net.au
18 February 2012 – 19 February 2012
Perth Convention & Exhibition Centre
AIME: Asia–Pacific Incentives & Meetings Expo
www.aime.com.au
21 February 2012 – 22 February 2012
Melbourne Convention & Exhibition Centre
Subsea Conference
www.aogexpo.com.au
22 February 2012 – 23 February 2012
Perth Convention & Exhibition Centre
Path to Purchase Summit 2012
www.acevents.com.au/pathtopurchase2012/
22 February 2012 – 24 February 2012
Sydney Convention & Exhibition Centre
Australasian Oil & Gas
www.aogexpo.com.au
22 February 2012 – 24 February 2012
Perth Convention & Exhibition Centre
SA Caravan & Camping & Outdoor Adventure Show
www.caravanandcampingsa.com.au
22 February 2012 – 26 February 2012
Adelaide Showground
Better Homes & Gardens Expo 2012
www.bhglive.com.au
24 February 2012 – 26 February 2012
Royal Exhibition Building, Melbourne
Home & Giving Fair
www.homeandgiving.com
25 February 2012 – 28 February 2012
Sydney Showground, Sydney Olympic Park
Reed Gift Fair Sydney
www.reedgiftfairs.com.au
25 February 2012 – 29 February 2012
Sydney Convention & Exhibition Centre
Textile, Clothing, Footwear Industry Fair 2012
www.frontlinestores.com.au
26 February 2012 – 27 February 2012
Melbourne Convention & Exhibition Centre
22nd International Geophysical Conference & Expo
www.aseg2012.com.au
26 February 2012 – 29 February 2012
Brisbane Convention & Exhibition Centre
National Security Australia 2012
www.nationalsecurityaus.com
29 February 2012 – 01 March 2012
Melbourne Cricket Ground
Ideal Home Show
www.idealhomeshow.exhibit.com.au
02 March 2012 – 05 March 2012
Perth Convention & Exhibition Centre
PTAA Adelaide Tattoo Show
www.facebook.com/events/250284111664256/
03 March 2012 – 04 March 2012
Adelaide Showground
The Courier–Mail and The Sunday Mail Home Show
www.brisbanehomeshow.com.au
03 March 2012 – 11 March 2012
RNA Showground, Brisbane
Your Local Wedding Guide Bridal Expo
www.weddingguide.com.au/expos/
04 March 2012
Gold Coast Convention & Exhibition Centre
JAA Melbourne Jewellery Fair
www.australianjewelleryfair.com.au/
03 March 2012 – 05 March 2012
Royal Exhibition Building, Melbourne
Are we missing an event coming up in February 2012 that should be mentioned? Share your upcoming events with us.