Sky News - February 2010
Dear Exhibitors,
Welcome to the February edition of Sky News, and the first newsletter for the year and decade! Topics covered in this month’s edition include:
Skyline News
Product of the Month - Skyline Flags
Exhibition Tips & Tricks
Eye Power
Upcoming Exhibitions, Trade Shows and Events
If you have any feedback about Sky News or need further information about Skyline products and services, please phone us on 1800 077 419 or email us. We welcome any questions or suggestions you may have!
Skyline News
New Skyline Brochure
We have launched a new brochure for 2010. Have you seen it yet? It is sure to surprise, outlining all our new products. Download it today.
New Staff
Michael Straughair started with Skyline in December in the role of Operations / Project Coordinator. Michael previously worked for Restore, a company involved in in–store and exhibition merchandising displays. Michael has a great deal of experience with logistics and warehouse management and is an invaluable addition to our team.
Annabel Wilson joined the Queensland Sales team in January in the position of Brisbane Project Manager. Annabel previously worked at Moreton Hire and has a wealth of experience project managing conferences & exhibitions.
Gary Reilly also joined the Skyline Team in January. Gary has taken on the position of Service Team Leader. Gary has spent the last 3 1/2 years in his own business Coastal Cladding and Carpentry. Welcome Gary!
Product of the Month
NEW Skyline Flags
Stand out in the crowd with a Skyline Flag.
Flags are great to display your corporate logos and images.
A free standing flag will help you stand out in high traffic areas.
- Two styles available – Tear Drop & Sky Flyer
- Suitable for indoor and outdoor use
- Single–sided flags are lightweight and ideal for indoor or show use
- Double–sided flags are perfect for outdoor use with added space to display your message
- Available in three heights
- Swivel Spike or Cross Base options available
- Quantity discounts available for multiple purchases
Contact Skyline today for further information or to discuss your specific display requirements.
Exhibition Tips and Tricks
Six Things I Wish I´d Known Before I Started Exhibiting
- You won´t succeed at trade shows if you just show up.
- Trade shows are not as glamorous as they looked from the outside.
- Trade show labour is way more expensive than you think, and sometimes it´s even worth it.
- You will blow your trade show budget if you don´t plan well.
- Everybody wants to help you pick the trade show exhibit colour. No one wants to help you track the leads.
- The 10 minutes after the show closes is when most damage happens to your trade show exhibit.
A trade show first–timer may think that because they´ve paid money to rent a 3 x 3 metre space for a few days, they automatically will reap the whirlwind of leads and sales from the shows attendees. If only. Surprise: you´ve actually only paid for access to this great audience of buyers. Now you have to do your part, such as train your staffers, create a promotion that attracts qualified prospects, and design your trade show display to entice the right visitors to your booth.
To the uninitiated, this is what trade show marketing looks like from the outside: Flying around the country to sunny or metropolitan locations, staying in top–tier hotels with meals on the company. Seen from the inside, trade shows are not so glamorous. Trade shows themselves are very hard work with a lot of stressful moments before, during, and after exhibiting hours. There are so many details to master and so many suppliers you are depending on. You can sweat more during exhibit set–up than a month of work outs. And while travel can be exciting, it gets old fast when you are repeatedly away from home and your family.
It´s a eye–opener to find out how much you will pay someone else to set up your booth, hook up your lights, or rig that hanging sign, especially if it´s on a weekend, or God forbid, on a Sunday. You can minimise labour costs by getting easier to set up trade show displays.
You can never plan too far ahead, especially for overseas shows. Your budget was likely set with the best–case scenario for your trade show expenses, without room to pay for late fees and rush charges. That´s powerful incentive to quickly master the show´s exhibitor manual. Fortunately, after several shows you learn what you really need to order (electrical, lead machines, carpet) and what form pages you will likely skip (plumbing, signage, security). A pad of Post–It Notes or a good electronic scheduling software helps you flag your most pressing deadlines.
When it comes to exhibit design, everyone has an opinion. And in the time leading up to the show, they will all clamour to offer their ideas, making it harder to get the booth built on time without rush charges. Yet after the show, you will have a harder time getting similar participation in tracking the leads from the show – ostensibly the reason you designed your exhibit in the first place. Remind your colleagues that if you can´t prove the results from this year´s show, you won´t be exhibiting at the show next year.
The show ends with a voice booming over the loudspeakers saying, "The show is closed, see you next year." But to impatient booth staffers, it´s as if they had actually shouted, "Drivers, start your engines!" Booth staffers hurry to win the race to be the first out of the building. And if you have a portable trade show display that your booth staffers pack up, this is when they break it, by shoving it in its case as fast as they can. Close that expensive window of time by setting expectations with your booth staff before going to the show.
Like the list? Will you use it? Think we missed something essential?Email us to share your comments.
Eye Power
The 2010 Eye Power schedule is still in production. We do have one upcoming Eye Power event:
Eye Power (Brisbane) – Wednesday, 3rd March 2010
Visit our online calendar for the most up–to–date Skyline Eye Power information.
Upcoming Events
AFTA Sunday Mail Holiday Expo
www.adelaideholidayexpo.com.au
05 February – 07 February 2010
Adelaide Convention Centre
Flight Centre Travel Expo
www.flightcentre.com
06 February – 07 February 2010
Sydney Convention & Exhibition Centre
7th International Orthodontic Congress
www.wfosydney.com
06 February – 09 February 2010
Sydney Convention & Exhibition Centre
Regional Airport Development 2010
www.regionalairports.com.au
10 February – 12 February 2010
Sydney Harbour Marriott
Regional Airport Development 2010
www.regionalairports.com.au
10 February – 12 February 2010
Sydney Harbour Marriott
Pool, Spa & Outdoor Living Expo
www.poolexpo.com.au
13 February – 14 February 2010
Rosehill Gardens Event Centre, Sydney
Flight Centre Travel Expo
www.flightcentre.com
13 February – 14 February 2010
Perth Convention & Exhibition Centre
Fashion Exposed
www.fashionexposed.com
14 February – 16 February 2010
Sydney Convention & Exhibition Centre
Queensland LNG 2010
www.iir.com.au
15 February – 16 February 2010
Central Eagle Street Conference Venue, Brisbane
CleverGreen Conference & Showcase
www.southaustralia.biz
15 February – 16 February 2010
Adelaide Convention Centre
Mining Export Infrastructure
www.miningexportinfrastructure.com.au
16 February – 17 February 2010
Holiday Inn, Brisbane
Environmental Management in Mining
www.environmentalmining.com.au
17 February – 18 February 2010
Holiday Inn, Perth
Australian Motorcycle Show
www.australianmotorcycleexpo.com.au
19 February – 21 February 2010
Gold Coast Convention & Exhibition Centre
Adventure Travel & Backpackers Expo
www.myadventureexpo.com
20 February – 21 February 2010
Royal Exhibition Building, Melbourne
Safari Club International Hunting Fishing & Outdoor Show
www.scidownunder.org
20 February – 21 February 2010
Brisbane Convention & Exhibition Centre
Green Cities 2010
www.greencities.org.au
21 February – 23 February 2010
Melbourne Convention & Exhibition Centre
Health Facilities Design & Development 2010
www.healthfacilities.com.au
23 February – 24 February 2010
Hilton Hotel, Brisbane
Australian Dairy Conference
www.australiandairyconference.com.au
23 February – 26 February 2010
Novotel Wollongong, NSW
SA Caravan & Camping Show
www.caravanandcampingsa.com.au
24 February – 28 February 2010
Royal Adelaide Showground
National Security Australia 2010
www.nationalsecurityaus.com
25 February – 26 February 2010
Amora Hotel Jamison, Sydney
ACTEWAGL Royal Canberra Show
www.rncas.org.au
26 February – 28 February 2010
Exhibition Park in Canberra
Ideal Home Show
www.idealhomeshow.com.au
26 February – 01 March 2010
Perth Convention & Exhibition Centre
Flight Centre Travel Show
www.flightcentre.com
27 February – 28 February 2010
Brisbane Convention & Exhibition Centre
Home & Giving Fair
www.homeandgiving.com
27 February – 02 March 2010
Sydney Showground, Sydney Olympic Park
Reed Gift Fair
www.reedgiftfairs.com.au
27 February – 03 March 2010
Sydney Convention & Exhibition Centre
The Courier–Mail/Sunday Mail Home Show
www.organisersinternational.com.au
27 February – 07 March 2010
RNA Showground, Brisbane
Global Biosecurity 2010 Conference
www.globalbiosecurity2010.com
28 February – 03 March 2010
Brisbane Convention & Exhibition Centre
AIME 2010
www.aime.com.au
02 March – 03 March 2010
Melbourne Convention & Exhibition Centre
The Big Meet (Careers Fair)
www.thebigmeet.com.au
04 March 2010
Perth Convention & Exhibition Centre
Sexpo: Health, Sexuality & Lifestyle Expo
www.sexpo.com.au
04 March – 07 March 2010
Brisbane Convention & Exhibition Centre