Sky News – February 2009
Dear Exhibitors,
Welcome to the February edition of Sky News, and our first Newsletter for 2009 – Happy New Year. Topics covered in this month’s edition include:
Skyline News
Product of the Month – Skyline Kiosks
Exhibition Tips & Tricks
Eye Power
Upcoming Exhibitions, Trade Shows and Events
If you have any feedback about Sky News or need further information about Skyline products and services, please phone us on 1800 077 419 or email us. We welcome any questions or suggestions you may have!
Skyline News
2009 Eye Power Schedule
The 2009 Eye Power schedule has been finalised. We have lots of events coming up in various locations. To find out more about events coming to your area see below or view our online calendar
New Staff
Josie Richardson has recently joined the Queensland Sales team in the position of Brisbane and Sunshine Coast Project Manager. Josie previously worked in sales for Fiji Water and Boutique Beverages. Welcome Josie.
Skyline is very pleased to also welcome Gabor Koppanyi to the Skyline team. Gabor comes to us with eight years exhibition industry experience, the last four as a project manager with Skyline's distributor office in Switzerland. Whilst he will specialise in both inbound and outbound international trade, Gabor will also handle local clientele as well.
Fond Farewell
Thurstan Hethorn has resigned his position as Exhibit Designer to continue a working holiday in the UK.
We will miss Thurstan but are very thankful for Thurstan's services to Skyline over the past four years. Not only has he built our CAD Department from the ground up, but he has also provided highly valued IT support along the way as well. Best wishes Thurstan.
Product of the Month
Skyline Kiosks
Skyline kiosks are perfect for marketers that want big, bold graphics integral to their product or demonstration kit.
With a variety of graphic options and a host of repositionable accessories, you can create nearly any look to meet any need.
Structural, versatile Tube Ultra
Skyline kiosks utilise Tube Ultra. Tube Ultra is structural for support, yet sleek and lightweight for portability. Both round and square components have slots running the length of the tube so you can position graphics and accessories where they best fit your needs.
For further information on Skyline kiosks download our electronic brochure.
To learn more about other Skyline Products and Services visit our online portfolio or phone our friendly Sales & Marketing team on 1800 077 419 to discuss your specific display requirements.
Exhibition Tips and Tricks
In Case You Have to Cut, What to Cut First
If your boss demands that you cut your budget by 5% or 10% or even more, what would you cut first?
Here are some tips industry veterans shared that can give you a place to start and tell you where not to cut first:
If you´ve measured your trade show program´s performance and can prove its success, be vocal about advocating for your program. Don´t just take proposed blind cuts lying down.
“Measurement is your friend” as those who measure are twice as likely to keep their budgets. Your corporate executives may want to reduce costs, but they will also recognize the value of bringing in revenue at a good ROI.
Don´t panic, keep your head and you will survive this downturn. Recognise that if there are fewer attendees at a show, the tire-kickers will be weeded out, so the higher-quality attendees will remain. Your booth staff will have an easier time getting higher-qualified leads.
Trim booth space at bigger shows – especially if there are fewer attendees expected.
Eliminate under–performing shows – assuming you´ve been measuring already and know which shows bring the least return for the cost.
Rent your exhibit properties to avoid large capital expenditures and add flexibility.
Move more towards modular exhibits to lower shipping, storage and refurbishing costs, plus provide greater flexibility to adapt to changes.
Don´t cut booth staff unless you really expect to have too many in your booth. For example, if you have a show that costs you $50,000 to exhibit at, and you trim 2 of your 8 staffers to save $2,000, you will cut your costs by only 4%, ($2,000 divided by $50,000) but potentially trim your leads by 25% (2 divided by 8). That decreases your R.O.I. with minimal savings.
Similarly, don´t automatically cut your pre–show and at–show promotions budgets unless you have been measuring and know they don´t bring much impact compared to their cost. For example, if promotions have been only 10% of your budgets but bring in an additional 30% of your qualified leads, then trimming your promotions will actually reduce your ROI.
Write a brief of your measurement objectives before your show and share it with your exhibit designer. You´ll be on the same page before starting design and be more likely to get an exhibit that helps deliver the results you need.
Eye Power
The 2009 Eye Power schedule has been finalised. Upcoming Eye Power events include:
Brisbane – Wednesday, 25th February 2009
Gold Coast - Wednesday, 11th March 2009
Melbourne – Tuesday, 24th March 2009
Adelaide – Wednesday, 1st April 2009
Canberra – Tuesday, 21st April 2009
Sydney – Wednesday, 29th April 2009
Get the most up-to-date Skyline Eye Power information.
Upcoming Events
Australian Great Outdoors Expo – Ballarat
www.tavcoexposervices.com.au
06 February – 08 February 2009
Ballarat Badminton Stadium, Wendouree
Australian Bridal Service Bridal Exhibition
www.australianbridalservice.com.au/exhibitions
07 February – 08 February 2009
Royal Exhibition Building, Melbourne
Australian Disasters Conference 2009
www.conlog.com.au
10 February – 13 February 2009
National Convention Centre, Canberra
Austrauma Conference
www.austraumaconference.org
13 February – 14 February 2009
Sydney Convention & Exhibition Centre
Melbourne Pet & Animal Expo
www.emsaust.com.au
13 February – 15 February 2009
Caulfield Racecourse, Melbourne
Australian Shoe Fair
www.aec.net.au
13 February – 15 February 2009
Sydney Convention & Exhibition Centre
Perth Holiday & Travel Show
www.holidayexpo.com.au
13 February – 15 February 2009
Burswood Entertainment Complex
AsiaPacific Incentives & Meetings Expo (AIME)
www.aime.com.au
17 February – 18 February 2009
Melbourne Exhibition & Convention Centre
Australasian Oil & Gas Expo
www.aogexpo.com.au
17 February – 19 February 2009
Perth Convention & Exhibition Centre
Healthcare World Australia 2009
www.terrapinn.com/2009/healthw/
17 February – 19 February 2009
Swissotel, Sydney
Australian Motorcycle Expo
www.australianmotorcycleexpo.com.au
20 February – 22 February 2009
Gold Coast Convention & Exhibition Centre
Adventure Travel & Backpackers Expo
www.myadventureexpo.com
21 February – 22 February 2009
Royal Exhibition Building, Melbourne
SA Caravan & Camping Show
www.caravanandcampingsa.com.aum
25 February – 01 March 2009
Royal Adelaide Showground
Australian Construction Equipment Expo
www.aceexpo.com.au
26 February – 28 February 2009
Sandown Racecourse, Melbourne
Sexpo – Sexuality Lifestyle Expo
www.sexpo.com.au
26 February – 01 March 2009
Brisbane Convention & Exhibition Centre
ACTEWAGL Royal Canberra Show
www.rncas.org.au
27 February – 01 March 2009
Exhibition Park, Canberra
Ideal Home Show & Smart Home Technology Show
www.exhibit.info
27 February – 02 March 2009
Perth Convention & Exhibition Centre
Melbourne International Motor Show
www.motorshow.com.au/
27 February – 09 March 2009
Melbourne Exhibition & Convention Centre
The Courier–Mail & Sunday Mail Home Show
www.organisersinternational.com.au
28 February – 08 March 2009
Brisbane Convention & Exhibition Centre
Green Cities 09 Australasian Conference/Expo
http://greencities.org.au/
01 March – 04 March 2009
Brisbane Convention & Exhibition Centre
CMAA Hospitality Expo 2009
www.cmaa.asn.au
02 March – 03 March 2009
Sydney Convention & Exhibition Centre
Australian Broadcasting Summit
www.acevents.com.au
04 March – 05 March 2009
Sydney Convention & Exhibition Centre
Visual Impact Image Expo
www.viie.com.au
06 March – 07 March 2009
Melbourne Showgrounds
Lifestyle Health & Fitness Expo
www.lhfexpo.com.au
07 March – 08 March 2009
Royal Adelaide Showground
Reinvent Your Career Expo
www.reinventyourcareer.com.au
07 March – 08 March 2009
Brisbane Convention & Exhibition Centre
NQ Baby and Children´s Expo
www.nqbabyexpo.com.au
07 March – 08 March 2009
Cairns Convention & Exhibition Centre
Fashion Exposed
www.fashionexposed.com.au
08 March – 10 March 2009
Sydney Convention & Exhibition Centre