Sky News - December 2009
Dear Exhibitors,
Welcome to the December edition of Sky News, and our last newsletter for 2009. Topics covered in this month’s edition include:
Skyline News
Product of the Month - Myriad™ Banner Stand
Exhibition Tips & Tricks
Eye Power
Upcoming Exhibitions, Trade Shows and Events
If you have any feedback about Sky News or need further information about Skyline products and services, please phone us on 1800 077 419 or email us. We welcome any questions or suggestions you may have!
Skyline News
A Message from Ron McDermott
It’s been twenty years since I started working with Ken Cunz in his tiny office at Nundah. It was crammed with three ‘classic’ Skyline displays, two desks, a ‘smile and dial’ telephone and a Yellow Pages. Thus began a relationship that built Skyline as the brand of choice for display and exhibition professionals Australia-wide.
I loved every minute of those halcyon days and I still love it.
Much has changed since 1990. International conflicts and dramatic economic upheavals punctuated the last two decades in business with seemingly lethal blows. However Skyline thrived with every hammer blow. This was due in part to the strength of the brand but in reality it was our people – people with talent, heart, passion and determination. What a thrill to be part of that!
There have been two distinct phases of my Skyline career, building and leading the sales and marketing operation, and presenting the Eye Power exhibitor training program. My exhibition sales background provided a rich source of practical experience, and an intimacy that can´t be learnt from a book. On the other hand Eye Power gave me the opportunity to talk about and share what I had learnt from my customers.
I presented my first Eye Power seminar with a small test audience in July 2001 and nobody threw eggs so we decided to stage a full-scale effort a month later. Over a hundred people came but only six were there at the end! We worked on producing "less disastrous" presentations and by about the tenth effort, Eye Power was passable. By the twentieth, we had gone national and were proud of it. More importantly, we were accomplishing our objectives. Our customers and prospects started to view us differently. They recognised that although Skyline had a commercial interest in them, they could see we genuinely wanted to help them become more effective exhibitors. Simply, we cared and it showed.
I have had the wonderful privilege of presenting 158 Eye Power seminars and workshops in 22 cities to 5,065 people over eight years. I didn´t think it had the legs to last a season but I was wrong. I didn´t realise it was going to make such a big difference to our customers´ exhibition outcomes but it has. And we didn´t set out to break records but we did.
I presented my last seminar on the 10th November. To say I´ve resigned from Skyline isn´t quite true. It´s more like a retirement. I´ll be happy to share what´s happening next with Ron McDermott when I´ve figured it for myself.
Thanks for the grand experiences and memories.
Merry Christmas
As this will be our last newsletter for 2009 the Team at Skyline would like to take this opportunity to wish you all a happy, safe and relaxing holiday season.
The next Sky News will be sent out in February 2009. If we can provide you any assistance or if you require further information in this time please phone us on 1800 077 419 or email.
Please be aware that Skyline will shut its doors after Friday, 18th December and reopen for business in the New Year on Monday, 11th January 2009.
Product of the Month
Myriad™ Banner Stand
Myriad™ offers you more than other banner stands. In addition to giving you lightweight portability, convenient set up and a big graphic impact, you also get the ability to display products and literature.
Stand Alone Banner or Back Wall Exhibit
Myriad can be used as a stand alone banner display or connect two or three units together for an effective three metre back wall exhibit.
Durable Soft–Sided Case
Myriad packs into a durable nylon case that is compartmentalized to protect components and accessories. The case has a handle and strap for easy transport and can be shipped without an extra box or hard case.
Accessories Include:
- Halogen Lighting
- Option of acrylic or metal shelves
- Literature holders available in two sizes
- Accessory pole will support up to 1.8 kilograms of product or literature
Introductory Myriad Banner Stand offer
Single Myriad Banner Stand with fabric graphic and carry case $980 (including GST)*.
Double Myriad with Centre Infill Panel package with fabric graphics and carry cases $2,541 (including GST)*.
* Pricing excludes delivery, lights and additional Myriad Accessories.
Download a free copy of the Myriad Brochure
Contact Skyline today for further information or to discuss your specific display requirements.
Exhibition Tips and Tricks
Trade Show Selection Advice
Evaluating your show schedule for next year? There are many strategies for doing this.
Perhaps the least complicated is simply picking up the phone and calling your top 10 clients and asking which show they will attend.
Other strategies:
Ask Key Stakeholders:
Involve key stakeholders such as marketing, management and sales in the decision. The information and feedback you get will be invaluable in not only selecting the show, but also in developing your show sales process. It will also guarantee that everyone is on the same page.
Show Ranking:
If 80 percent of those attending a particular show don´t match your target audience, give it a "B" status and go to "A" shows first. Never attend a show that has less than 20 percent of your target audience unless you are attending a vertical market.
When deciding between an industry and a vertical show keep these four thoughts in mind:
- Vertical shows: while smaller, are purer in target audience. Providing more return for the dollar.
- Are you satisfying one marketing effort or several?
- Will you competitors be there?
- What markets do you already own versus those you do not own?
Your long–term goal should be a balance of general, national and vertical shows.
Like these tips? Will you use them? Think we missed something essential? Email us to share your comments.
Eye Power
2010 Eye Power Dates will be available in the February 2010 Sky News.
If you would like to receive the most up–to–date information on Eye Power events in your area, email Sam with your details and the region of interest and we will send you relevant information hot off the presses.
Upcoming Events
National MediTech Summit 2009
www.chillimarketing.com.au/conferences
01 December – 02 December 2009
The Grace Hotel, Sydney
Mind & Its Potential
www.mindanditspotential.com.au
02 December – 03 December 2009
Sydney Convention & Exhibition Centre
Mining South Australia 2009
www.iir.com.au/conferences/mining-resources/
02 December – 03 December 2009
Middleback Theatre, Whyalla, SA
Xmas Craft & Gift Fair
www.kymjonesexhibitions.com.au
05 December – 06 December 2009
Adelaide Showground
Game Connect: Asia Pacific
www.gameconnectap.com
06 December – 08 December 2009
Crown Promenade, Melbourne
Road Safety 2009
www.informa.com.au/conferences/transport/roads/
07 December – 08 December 2009
Rendezvous Hotel, Melbourne
3rd Annual Housing Affordability Congress
www.informa.com.au/conferences/infrastructure/
10 December – 11 December 2009
Samford Plaza Brisbane Hotel
Hospital Performance Measurement Summit
www.informa.com.au/conferences/healthcare/
10 December – 11 December 2009
Swissotel, Sydney
ASOCIO ICT Summit 2009
www.asocio.org
14 December – 16 December 2009
Crown Promenade Hotel, Melbourne
SurfINK Gold Coast
www.tattoosurfink.com
15 January 2010
Gold Coast Convention & Exhibition Centre
Summer Bridal Ideas Expo
www.eee.net.au
16 January – 17 January 2010
Adelaide Showground
Australian Games Expo
www.austgamesexpo.com
23 January – 25 January 2010
Exhibition Park in Canberra EPIC)
Melbourne Bridal & Honeymoon Expo
www.bridalexpos.com.au
24 January 2010
Melbourne Convention & Exhibition Centre
PACIFIC 2010 International Maritime Conference
www.pacific2010imc.com
27 January – 29 January 2010
Sydney Convention & Exhibition Centre
Pool & Spa Expo
www.spasashow.com.au
27 January – 01 February 2010
Melbourne Convention & Exhibition Centre
4th Intermodal Asia 2010
www.transportevents.com
28 January – 29 January 2010
Hilton Sydney
ANS / AuPS 2010
www.sallyjayconferences.com.au/sydney2010/
31 January – 03 February 2010
Sydney Convention & Exhibition Centre
Reed Gift Fairs Melbourne
www.reedexhibitions.com.au
31 January – 03 February 2010
Melbourne Convention & Exhibition Centre