Sky News - December 2008
Dear Exhibitors,
Welcome to the December 2008 edition of Sky News. Topics covered in this month’s edition include:
Skyline News
Product of the Month – Architectural Design
Exhibition Tips & Tricks
Eye Power
Upcoming Exhibitions, Trade Shows and Events
If you have any feedback about Sky News or need further information about Skyline products and services, please phone us on 1800 077 419 or email us. We welcome any questions or suggestions you may have!
Skyline News
2009 Eye Power Schedule
The 2009 Eye Power schedule has been finalised. To find out more about events coming to your area see below or view our online calendar
Merry Christmas
As this will be our last newsletter for 2008 the Team at Skyline would like to take this opportunity to wish you all a happy, safe and relaxing holiday season.
The next Sky News will be sent out in February 2009. If we can provide you any assistance or if you require further information in this time please phone us on 1800 077 419 or email.
Skyline Christmas Shut-Down Period
Please be aware that Skyline will shut its doors after Friday, 19th December and reopen for business in the New Year on Monday, 5th January 2009.
Product of the Month
Stand Out with Skyline Architectural Design
Successful exhibit solutions rely on two types of design: structural and graphic. To reach your audience your exhibit has to be architecturally interesting and functional while your brand and marketing message must be clearly communicated.
Sky Studio can meet all your design needs with in-house graphic and architectural design.
Are you looking to Stand Out From the Crowd in 2009, Skyline can design an exhibit solution that will meet all your exhibiting objectives and functional requirements.
To view the latest Skyline exhibit designs visit our online portfolio.
The images below of the Trimble Inliten™ Exhibit shows how Skyline CAD Design turns an exhibit idea into a reality.
Skyline CAD Design Concept
Trimble Exhibit on the Show Floor
Want to turn your exhibit design idea into reality, phone 1800 077 419 or email info@skyline.com.au
Exhibition Tips and Tricks
Design With Budget In Mind!
Like it or not, your exhibiting budget is probably in a race with budgets for trade magazines, electronic media, or direct mail. The best return on investment (ROI) wins. Here are some ideas to consider when designing your exhibit that can squeeze more out of your exhibiting budget and ensure it´s viewed as an investment, not an expense.
Plan Ahead
Don´t just buy your exhibits from one show to the next, but instead, plan for your entire annual show schedule – or even better, your next three years. Plan for all your potential booth sizes, and design all the possible exhibit configurations from the beginning. Figure out what graphic messages you will need to change according to product, division, or vertical market.
Know When to Rent
If you are exhibiting at multiple shows, it is usually better to buy your exhibit – unless you exhibit at one show in a much bigger space than the rest on your schedule. At that bigger show, it makes fiscal sense to rent the additional components to fill out your larger booth space. No sense buying and paying storage for display components you only use once a year.
Measure, Calculate, Adjust
Make sure you put aside 1% to 3% of your exhibiting budget to track what is working, and what is not. Then you´ll be better able to talk your boss out of going to that unproductive show in the city he likes when you can prove it gets the worst ROI of your entire program.
Shift Unproductive Exhibit Operating Costs Into More Productive Areas
You can create attractive and functional lightweight modular exhibits that save up to 50% or more on your non-productive shipping costs, and may also reduce your refurbishing and I&D costs. Keep the savings, or increase spending on graphics, pre– and at–show promotions, more booth staff and better ROI measurement.
Design your exhibit to compellingly communicate your marketing message, to provide a great workspace for your booth staff and experience for your attendees, and to get the most out of your budget. Then you´ll be much closer to achieving your set objectives and overall trade show success.
Learn more about exhibit design strategies at Skyline´s Eye Power seminar. For further details on upcoming events, see below or view our online calendar.
Eye Power
The 2009 Eye Power schedule has been finalised. Upcoming Eye Power events include:
Brisbane – Wednesday, 25th February 2009
Gold Coast - Wednesday, 11th March 2009
Melbourne – Tuesday, 24th March 2009
Adelaide – Wednesday, 1st April 2009
Canberra – Tuesday, 21st April 2009
Sydney – Wednesday, 29th April 2009
Get the most up-to-date Skyline Eye Power information.
Upcoming Events
AusRAIL 2008
www.ausrail.com/informaoz/AusRAIL/
01 December – 02 December 2008
Melbourne Exhibition & Convention Centre
Mining South Australia
www.iir.com.au
03 December – 04 December 2008
Middleback Theatre, Whyalla SA
Deep Offshore Technology International Conference & Exhibition
www.deepoffshoretechnology.com
03 December – 05 December 2008
Perth Convention & Exhibition Centre
NSW Transport Infrastructure Summit
www.informa.com.au
08 December – 09 December 2008
Radisson Plaza Hotel, Sydney
Southern Coalfields Conference
www.informa.com.au
09 December – 10 December 2008
Novotel Wollongong, NSW
The 2nd Annual Housing Affordability Congress
www.informa.com.au
10 December – 11 December 2008
Vibe Savoy Hotel, Melbourne
Health Happiness & Soul Expo
www.healthhappinessandsoul.com.au
16 January – 18 January 2009
Gold Coast Convention &Exhibition Centre
Brisbane Bridal Expo
www.weddingguide.com.au
16 January – 18 January 2009
Brisbane City Hall
Pool & Spa + Outdoor Living Expo
www.spashow.com.au
30 January – 01 February 2009
Melbourne Exhibition & Convention Centre
Gold Coast Food and Wine Show
www.goldcoastfoodandwineshow.com.au
30 January – 01 February 2009
Gold Coast Convention & Exhibition Centre
Melbourne International Boat & Lifestyle Show
www.biavic.com.au
30 January – 01 February 2009
NewQuay & Waterfront City Precincts, Docklands VIC
Australian Bridal Service Bridal Exhibition
www.australianbridalservice.com.au/exhibitions
31 January – 01 February 2009
Sydney Entertainment Centre
Reed Gift Fair – Melbourne
www.reedgiftfairs.com.au
31 January – 03 February 2009
Melbourne Exhibition & Convention Centre
Decoration + Design
www.aec.net.au/dds/
04 February – 06 February 2009
Sydney Convention & Exhibition Centre
Australian International Furniture Fair
www.aec.net.au/aiff/
04 February – 06 February 2009
Sydney Convention & Exhibition Centre
Australian Great Outdoors Expo – Ballarat
www.tavcoexposervices.com.au
06 February – 08 February 2009
Ballarat Badminton Stadium, Wendouree
Australian Bridal Service Bridal Exhibition
www.australianbridalservice.com.au/exhibitions
07 February – 08 February 2009
Royal Exhibition Building, Melbourne
Australian Disasters Conference 2009
www.conlog.com.au
10 February – 13 February 2009
National Convention Centre, Canberra
Perth Holiday & Travel Show
www.holidayexpo.com.au
13 February – 15 February 2009
Burswood Entertainment Complex