Sky News – August 2011
Dear Exhibitors,
Welcome to the August 2011 edition of Sky News. Topics covered in this month’s edition include:
Skyline News
Product of the Month – NEW Transaction Table Accessory Options
Exhibition Tips & Tricks
Eye Power
Upcoming Exhibitions, Trade Shows and Events
If you have any feedback about Sky News or need further information about Skyline products and services, please phone us on 1800 077 419 or email us. We welcome any questions or suggestions you may have!
Read Sky News articles & upcoming event lists plus much more on the Skyline Display's blog.
Skyline News
Next Brisbane Eye Power Seminar
The next FREE Brisbane Eye Power exhibitor training seminar will be presented in Skyline´s Fortitude Valley Showroom on Wednesday, 31st August 2011.
Eye Power is great if you are new to exhibiting or if you want a refresher course to help with show ideas for this show season. Reserve your seat today.
July 2011 Display Projects
July is always a big month for the Skyline team with a number of major projects on the boil at once.
Here are some of the display solutions that we completed this year:
Client: Milmeq Pty Ltd
Event: FoodPro 2011
Event Dates: 13th – 16th July 2011
Event Venue: Sydney Convention & Exhibition Centre
Client: Griffith University
Event: TSXPO 2011
Event Dates: 16th & 17th July 2011
Event Venue: RNA Showground
Client: Parmalat
Event: Metcash IGA Expo
Event Dates: 17th – 19th July 2011
Event Venue: Gold Coast Convention & Exhibition Centre
Winner: Vaalia Stand – Best Dairy Display
Client: University of the Sunshine Coast
Event: TSXPO 2011
Event Dates: 16th & 17th July 2011
Event Venue: RNA Showground
Client: Red Bull Australia
Event: Metcash IGA Expo
Event Dates: 17th – 19th July 2011
Event Venue: Gold Coast Convention & Exhibition Centre
Client: James Cook University
Event: TSXPO 2011
Event Dates: 16th & 17th July 2011
Event Venue: RNA Showground
To view other Skyline Display Projects visit our Online Display Portfolio.
Product of the Month
NEW Transaction Table Accessory Options
Skyline´s Portable Transaction Table Display is sturdy, yet light weight and is the most compact table of its kind, which keeps shipping costs down. That´s value.
The Transaction Table now offers exhibitors so much more with a range of new accessories now available including:
- LED Lighting
- IPAD Holder
- Single, Side and Double Header Options
Other features of the Transaction Table System include:
Single and Double Table Options
A single Transaction table is great for smaller spaces. Two side–by–side units with a connecting center panel provide more workspace and storage for larger spaces.
Easy Access Storage
Transaction has two built in 22cm x 35cm shelves that provide concealed storage and easy access.
Transaction tables complement Skyline portable and structural exhibits. Beyond trade shows, Transaction tables are perfect for corporate lobbies, retail environments, product sampling and much more.
Experience the flexibility of the Transaction Table for yourself or contact us today for more information on 1800 077 419 or via email.
Exhibition Tips and Tricks
Eight Reasons Exhibitors Value Trade Shows
Article written by Mike Timmesch from Skyline Exhibits Inc.
Why do exhibitors value trade shows? What are their objectives for exhibiting? What benefits do they get from exhibiting?
It turns out exhibitors have a lot of great reasons for exhibiting, many that can´t be easily duplicated anywhere else.
Let´s look at exhibitor´s top 8 reasons for exhibiting at trade shows, as reported in The Value of Trade Shows, a white paper published this year by Skyline and EXPO Magazine:
- 88% of Exhibitors Exhibit for Awareness
- 72% of Exhibitors Exhibit for Leads
- 70% of Exhibitors Exhibit to Build Partnerships
- 65% of Exhibitors Exhibit to See Current Clients
- 58% of Exhibitors Exhibit to Network with Industry Colleagues and Vendors
- 54% of Exhibitors Exhibit Because of Competition
- 52% of Exhibitors Exhibit to Support Industry or Association
- 52% of Exhibitors Exhibit to See Many Buyers At One Time
The top reason exhibitors attend a trade show is to raise the awareness of their company and brand. Nearly 9 out of 10 exhibitors agreed this is a reason for their participation at events. They build their brand, the awareness of their products, and improve the name recognition of their company. Raising awareness is even more important for new companies, new exhibitors, or companies entering new geographical or vertical markets.
72% of exhibitors say they exhibit to get leads from new buyers and prospects. Trade shows are a major method for lead generation for business–to–business companies. Exhibitors bring back piles of leads to fill the pipeline of their sales force. Exhibitors can qualify the leads right at the show and move them farther down the buying cycle.
70% of exhibitors say they exhibit to create and or strengthen industry relationships or partnerships. This demonstrates that trade shows add significant value beyond their value in reaching clients and prospects. Trade shows are where an industry gathers, and it´s often the best time to forge and renew alliances with partners, not just interact with buyers.
Of course it is very valuable to see your buyers face–to–face. 65% of exhibitors agree they exhibit to see their current clients. It´s harder every day to get face time with overworked clients while they are in their office, so trade shows give exhibitors that opportunity. In their display booth exhibitors can reveal new products, cross–sell and up–sell clients on other products, and just make sure everything is okay and that their relationship is strong.
Beyond partners and clients, exhibitors also like to see their industry colleagues and vendors. That´s why 58% agree it´s one of the reasons they exhibit at trade shows. It´s a great time to catch up and find out what´s the buzz and pulse of the industry: what are the major issues, what are the hot new products, what companies have been doing well or poorly. Trade shows also offer a chance to build up and strengthen the exhibitors´ network, whether it´s to start potential sales, keep tabs on competitors, or find future places to work.
More than half of exhibitors say they exhibit at trade shows because their competition is there. These exhibitors want to protect their existing client relationships, and not be left out when attendees are looking for new solutions. They figure that if their competition is at the show, then the clients must be there, too. However, this is a defensive reason to exhibit. Once exhibitors have better measurement of each shows results, and can compare each show´s attendee profile against their ideal client profile, they tend to care less about if their competition is at the show, and more about each show´s ROI and audience match.
We´re in this together: 52% of exhibitors agree that they exhibit to support the industry or association. About half of all trade shows are owned by an association, and the revenues from the show supply the majority of that association´s budget. By exhibiting at the show they help their industry association facilitate education and networking of its members, and to fund advocacy and lobbying efforts on their behalf.
52% of exhibitors say they exhibit because it allows them to see many buyers at one time. Think about it – thousands of trade show attendees actually pay to visit the show, walk down the aisles, and then walk by your trade show booth! It would take many months of direct sales to equal the number of buyers you can meet with while exhibiting at a trade show.
That´s 8 reasons over 50% of exhibitors agree with!
Those are the 8 reasons for exhibiting that over 50% of exhibitors agree with. This is a powerful indicator why trade shows are so valuable. Trade shows don´t just provide one thing they provide many things that marketers value.
Why do you value trade shows? For the reasons above? Or some other reason? Post your comments on the Skyline blog.
Eye Power
Upcoming Eye Power events include:
Eye Power (Brisbane) –Wednesday, 31st August 2011
Visit our online calendar for the most up–to–date Skyline Eye Power information.
Upcoming Events
Craft & Quilt Fair
www.craftfair.com.au
11 August 2011 – 14 August 2011
Exhibition Park, Canberra
Ekka 2011 (Royal Brisbane Show)
www.ekka.com.au
11 August 2011 – 20 August 2011
RNA Showground, Brisbane
Disability & Ageing Expo
www.dircsa.org.au
12 August 2011
Royal Adelaide Showground
Pregnancy Babies & Children´s Expo
www.pbcexpo.com.au
12 August 2011 – 14 August 2011
Claremont Showground, Perth
Spa and Pool Show 2011
www.spashow.com.au
13 August 2011 – 14 August 2011
Melbourne Convention & Exhibition Centre
Sydney International Spa & Beauty Expo
www.internationalbeautyexpo.com.au
13 August 2011 – 14 August 2011
Sydney Convention & Exhibition Centre
36th ACAD Conference
www.icms.com.au/acad/
14 August 2011 – 19 August 2011
Thredbo Alpine Village, Thredbo NSW
Queensland Gas Conference & Exhibition
www.queenslandgasconference.com.au
16 August 2011 – 17 August 2011
Brisbane Convention & Exhibition Centre
ADMA Forum Conference & Expo
www.admaforum.com.au
16 August 2011 – 17 August 2011
Sydney Convention & Exhibition Centre
Commonwealth Bank AgQuip Field Days
www.farmonline.com.au/events/agquip/
16 August 2011 – 18 August 2011
Gunnedah, NSW
Herald Sun Home Show
www.melbournehomeshow.com.au
18 August 2011 – 21 August 2011
Melbourne Convention & Exhibition Centre
Craft & Sewing Show
www.craftandsew.com.au
18 August 2011 – 21 August 2011
Newcastle Entertainment Centre
BuildGreen Expo 2011
www.buildgreenexpo.com.au
18 August 2011 – 21 August 2011
Melbourne Convention & Exhibition Centre
Skills West Expo 2011
www.skillswestexpo.com.au
19 August 2011 – 21 August 2011
Perth Convention & Exhibition Centre
ABC Gardening Australia Expo
www.abcgardeningexpo.com.au
19 August 2011 – 21 August 2011
Rosehill Gardens, Sydney
National Careers & Employment Expo
www.eocexpo.com.au
19 August 2011 – 21 August 2011
Perth Convention & Exhibition Centre
Franchising & Business Opportunities Expo
www.franchisingexpo.com.au
19 August 2011 – 21 August 2011
Melbourne Convention & Exhibition Centre
RadioWest Bunbury Home Show
http://bunburyhomeshow.exibit.com.au/
19 August 2011 – 21 August 2011
Eaton Recreation Centre, Bunbury WA
Wide Bay & Fraser Coast Home Show & Caravan & Camping Expo
www.aemq.net.au
19 August 2011 – 21 August 2011
Maryborough Showground, QLD
Perth Motor Show
www.perthmotorshow.com.au
19 August 2011 – 21 August 2011
Perth Convention & Exhibition Centre
Spring Spectacular Bridal Expo
www.australianbridalservice.com.au/exhibition/
20 August 2011 – 21 August 2011
Royal Exhibition Building, Melbourne
WAVE 2011
www.optometrists.asn.au/wave
20 August 2011 – 21 August 2011
Perth Convention & Exhibition Centre
eBridal Wedding Expo
www.ebridal.com.au
20 August 2011 – 21 August 2011
Claremont Showground, Perth
Ausbike Expo 2011
www.ausbike.com.au
20 August 2011 – 22 August 2011
Melbourne Showground
Australasian Gaming Expo
www.austgamingexpo.com
21 August 2011 – 23 August 2011
Sydney Convention & Exhibition Centre
SA Major Projects Conference
http://mp.saconference.com.au/
23 August 2011 – 24 August 2011
Adelaide Convention Centre
Security 2011 Exhibition & Conference
www.asial.com.au/Exhibition/
24 August 2011 – 26 August 2011
Sydney Convention & Exhibition Centre
World Congress for Psychotherapy
www.wcp2011.org
24 August 2011 – 28 August 2011
Sydney Convention & Exhibition Centre
Chevron City to Surf for Activ Expo
www.perthcitytosurf.com
25 August 2011 – 27 August 2011
Perth Convention & Exhibition Centre
Skillex 2011
http://skillex.com.au
25 August 2011 – 27 August 2011
Melbourne Showground
Brisbane Boat Show
www.brisbaneboatshow.com.au
25 August 2011 – 28 August 2011
Brisbane Convention & Exhibition Centre
Gluten Free Expo 2011
www.glutenfreeexpo.com.au
26 August 2011 – 27 August 2011
Sydney Showground
Paperific
www.paperific.com.au
26 August 2011 – 28 August 2011
Melbourne Showground
Rockhampton Home Show and Caravan & Camping Expo
www.aemq.net.au
26 August 2011 – 28 August 2011
Rockhampton Showground, QLD
Mum´s Big Day Out (Baby & Kids Market)
www.babykidsmarket.com.au
27 August 2011
RNA Showground, Brisbane
Premiere
http://premiere.net.au/
28 August 2011 – 30 August 2011
Royal Exhibition Building, Melbourne
2011 International Jewellery Fair
www.internationaljewelleryfair.com.au
28 August 2011 – 30 August 2011
Sydney Convention & Exhibition Centre
Fashion Exposed 2011
www.fashionexposed.com
28 August 2011 – 30 August 2011
Melbourne Convention & Exhibition Centre
AFAC & Bushfire CRC Conference 2011
www.afac2011.org
29 August 2011 – 01 September 2011
Sydney Convention & Exhibition Centre
Africa Downunder Conference
www.africadownunderconference.com
31 August 2011 – 02 September 2011
Pan Pacific Perth (Formerly Sheraton Hotel)
The Courier Mail & The Sunday Mail Spring Home Show
www.brisbanehomeshow.com.au
31 August 2011 – 04 September 2011
RNA Showground, Brisbane
Landscape Australia Expo
www.landscapeexpo.com.au/melbourne/
01 September 2011 – 02 September 2011
Royal Exhibition Building, Melbourne
The Baby and Toddler Show
www.singlemarketevents.com.au
02 September 2011 – 04 September 2011
Brisbane Convention & Exhibition Centre
ABC Gardening Australia Expo
www.abcgardeningexpo.com.au
02 September 2011 – 04 September 2011
Caulfield Racecourse, Melbourne
National 4x4 Outdoors, Fishing & Boating Expo
www.4x4show.com.au
02 September 2011 – 04 September 2011
Melbourne Showground
Goldsteins Bakery Gold Coast Show
www.goldcoastshow.com.au
02 September 2011 – 04 September 2011
Gold Coast Parklands, Southport
Royal Adelaide Show
www.theshow.com.au
02 September 2011 – 10 September 2011
Royal Adelaide Showground
Pool, Spa & Outdoor Living Expo
www.spaswa.org.au
03 September 2011 – 04 September 2011
Claremont Showground, Perth
Fine Food Australia
www.finefoodaustralia.com.au
05 September 2011 – 08 September 2011
Sydney Convention & Exhibition Centre
Are we missing an event coming up in August that should be mentioned? Share your upcoming events with us.