Sky News - August 2009
Dear Exhibitors,
Welcome to the August 2009 edition of Sky News. Topics covered in this month’s edition include:
Skyline News
Project of the Month – Griffith University
Exhibition Tips & Tricks
Eye Power
Upcoming Exhibitions, Trade Shows and Events
If you have any feedback about Sky News or need further information about Skyline products and services, please phone us on 1800 077 419 or email us. We welcome any questions or suggestions you may have!
Skyline News
Eye Power is Coming to Melbourne
Eye Power is coming back to Melbourne this month on Wednesday, 19th August 2009 at CQ Function Centre on Queens Street. To register for this event or to find out about upcoming events in your area see below or visit online calendar.
International Exhibiting White Paper
This 24–page report is based on a study by Trade Show Week magazine commissioned by Skyline Exhibits. The report can help exhibitors and event marketers find the opportunities and avoid the pitfalls of exhibiting internationally.
In this report exhibitors share their experiences on international exhibit booth staffing, logistics, show selection, show locations, marketing opportunities, budgeting, planning, and exhibit design.
Skyline is offering a free electronic copy to all Sky News subscribers, to get your copy email info@skyline.com.au
Project of the Month
Griffith University TSXPO Exhibit
Griffith University has just exhibited at the Tertiary Studies Expo (TSXPO) in Brisbane. The expo was held from the 18th – 19th July at RNA Showground.
Griffith approached the team at Skyline at the end of 2008 to begin working on a new concept for their 14 x 21 metre Island booth space. The aim was to assist Griffith to stand out from the crowded show floor and make a big impression.
Griffith's stand brief was to create an exhibit which conveyed a message of global outreach. The stand design was to be modern, clean and professional.
The booth design utilised:
- Four large suspended LCD screens to integrate audio and visual presentation into the stand.
- The design focused on suspended structural elements to open up the floor space reducing clutter and allowing booth staff to fully interact with prospective students.
- A large rotating fabric ring which was over 5 metres wide and sat 3.6 metres from the ground was used to create instant impact as visitors entered the exhibition hall.
- Griffith´s colours of white and red ran throughout the stand from the flooring and furniture through to the graphics.
Early feedback has indicated that the event was a great success for our friends at Griffith.
To learn more about other Skyline Projects visit our online portfolio or phone our friendly Sales & Marketing team on 1800 077 419 to discuss your specific display requirements.
Exhibition Tips and Tricks
The Ultimate Trade Show Check List
What do you need to succeed at trade shows? If you can check these 16 points off your list, you’re well on your way:
- Align your trade show goals with your overall marketing and company goals.
- Create goals that are specific, measurable, and timely.
- Pay early to avoid rush charges and (surprisingly high) late fees.
- Booth space rental is about one-third of your budget, for the rest invest into areas that give you the best R.O.I.
- Pick shows with an audience that best matches your target market.
- Go back to the highest R.O.I. shows from previous years.
- Design your exhibit to boldly and clearly communicate who you are, what you sell, and why your prospects should buy from you.
- Design your exhibit to support your booth staffers as a workspace.
- Reach out to attendees before the show via phone, email, mail, ads, and the web.
- Offer attendees something of value (information, presentations, demonstration, show specials, giveaways etc.) in exchange for a visit.
- Select motivated, friendly, knowledgeable booth staff.
- Train your staff to handle the steps to shorter trade show interactions: engage, present, qualify, and close.
- Capture at-show leads on paper or electronically, so your sales team has all the information they need to follow–up effectively after the show.
- Before the show even starts, prepare a person, materials, and your database to fulfill your leads.
- Plan ahead to give yourself more time to adapt to problems, especially for international shows.
- Take a binder with all your show information including contacts with you to the show, including an electronic copy of your graphic art files in case your display gets lost.
Like the list? Will use it? Think we missed something essential? Email us to share your comments.
Eye Power
Upcoming Eye Power events include:
Melbourne – Wednesday, 19th August 2009
Brisbane – Wednesday, 2nd September 2009
Sydney – Wednesday, 23rd September 2009
Sunshine Coast - October 2009
Get the most up-to-date Skyline Eye Power information.
Upcoming Events
WA Local Government Convention & Trade Expo
www.walga.asn.au
06 August – 08 August 2009
Perth Convention & Exhibition Centre
Craft & Quilt Fair
www.craftfair.com.au
06 August – 09 August 2009
Exhibition Park, Canberra
Royal Queensland Show – EKKA
www.ekka.com.au
06 August – 15 August 2009
RNA Showground, Brisbane
Country & Regional Living Expo
www.countryweek.com.au/nsw.html
07 August – 09 August 2009
Rosehill Racecourse, Sydney
International Spa & Beauty Expo
www.internationalbeautyexpo.com.au
08 August – 09 August 2009
Sydney Convention & Exhibition Centre
Townsville Careers Expo
www.careersevent.com
10 August 2009
Main Hall, Ignatius Park College
Restaurant09
www.restaurantevents.com.au
10 August – 11 August 2009
Royal Hall of Industries, Sydney
Retail Expo
www.retailexpo.com.au
11 August – 13 August 2009
Melbourne Convention & Exhibition Centre
Perth Boat Show
www.perthboatshow.com.au
12 August – 16 August 2009
Perth Convention & Exhibition Centre
Pregnancy Babies & Children’s Expo
www.pbcexpo.com.au
14 August – 16 August 2009
Claremont Showground, Perth
Franchising & Business Opportunities Expo
www.franchisingexpo.com.au
14 August – 16 August 2009
Melbourne Convention & Exhibition Centre
Australasian Gaming Expo
www.austgamingexpo.com
16 August – 18 August 2009
Sydney Convention & Exhibition Centre
5th Coaltrans Australia
www.coaltrans.com
17 August – 18 August 2009
Sofitel Brisbane
14th Annual National Water 2009
www.terrapinn.com/2009/waterau/
17 August – 20 August 2009
Sofitel Melbourne
Commonwealth Bank Agquip
www.farmonline.com.au/events/agquip/
18 August – 20 August 2009
Gunnedah, NSW
The AustralAsian Music Business Conference
www.immedia.com.au/ambc/
20 August – 22 August 2009
Acer Arena, Sydney Olympic Park
Full Frontal Tile & Stone Expo
www.fullfrontalexpo.com
20 August – 22 August 2009
Sydney Convention & Exhibition Centre
Herald Sun Home Show & Garden Expo
www.melbournehomeshow.com.au
20 August – 23 August 2009
Melbourne Convention & Exhibition Centre
Wide Bay & Fraser Coast Home Show, Outdoor Adventure & Stitches , Craft & Hobby Show
http://australianevents.com.au
21 August – 23 August 2009
Maryborough Showground, QLD
Security Expo
www.securityexpo.com.au
24 August – 26 August 2009
Sydney Convention & Exhibition Centre
Marketing Week 2009
www.marketingweek.com.au
25 August – 28 August 2009
Holiday Inn, Adelaide
Landscape Australia Expo 2009
www.landscapeexpo.com.au
26 August – 28 August 2009
Melbourne Showground
Brisbane Boat Show
www.landscapeexpo.com.au
27 August – 30 August 2009
Brisbane Convention & Exhibition Centre
Rockhampton Home Show, Outdoor Adventure & Stitches, Craft & Hobby Show
http://australianevents.com.au
28 August – 30 August 2009
Rockhampton Exhibition Centre, QLD
Gardening Expo Australia
www.abcgardeningexpo.com.au
28 August – 30 August 2009
Sydney Showground
2009 Gold Coast Show
www.goldcoastshow.com.au
28 August – 30 August 2009
Gold Coast Parklands
Adult Tertiary Entry Expo
www.atee.edu.au
02 September 2009
Brisbane Convention & Exhibition Centre