Sky News - August 2008
Dear Exhibitors,
Welcome to the August 2008 edition of Sky News. Topics covered in this month’s edition include:
Skyline News
Project of the Month – CDS Inliten
Exhibition Tips & Tricks
Eye Power
Upcoming Exhibitions, Trade Shows and Events
If you have any feedback about Sky News or need further information about Skyline products and services, please phone us on 1800 077 419 or email us. We welcome any questions or suggestions you may have!
Skyline News
Staff Movements
Welcome Adam
Adam Prideaux has joined Skyline in the role of Gold Coast / Brisbane Project Manager.
Adam brings with him more than 12 years experience in the exhibition and events industry.
He has just arrived back from a 2 1/2 year stint in the U.K. working for Reed Exhibitions and Montgomery International, project managing international food exhibitions.
Welcome to Skyline, Adam!
Project of the Month
Conference Data Services
Conference Data Services (CDS) were launching their business to the exhibition and event market at the Australian Events Expo earlier this year. The business was just starting out so Ivan Kwasha from CDS did not have a huge exhibiting budget for their first ever show.
To minimise expenditure Ivan decided to rent a Skyline Inliten exhibit to fit the 3 x 2 metre space. Renting the hardware for the stand meant that CDS did not have to compromise their exhibit design due to budget constraints.
Exhibiting with a small budget? Contact Skyline to discuss how you can still stand out in the crowd by renting an exhibit for your next show.
To view more Inliten exhibit designs visit our online portfolio or download the Inliten Brochure.
Exhibition Tips and Tricks
Design for Budget
Like it or not, your exhibiting budget is probably in a race with budgets for advertising, electronic media or direct mail: the best ROI wins. Here are some ideas to consider when designing your exhibit, which can help you squeeze more out of your exhibiting budget and ensure it´s viewed as an investment, not an expense.
Plan Ahead
Know When To Rent
Measure, Calculate, Adjust
Shift Unproductive Operating Costs Into More Productive Areas
Don´t just organise your exhibit from one show to the next, instead plan for your entire annual show schedule – or even better, for the next three years. Plan all your potential booth sizes for the period, and design all your configurations from the beginning. Figure out what graphic messages you will need to change according to product, division and/or vertical market.
If you are exhibiting at multiple shows, it´s usually better to buy your exhibit – unless you exhibit at one show in a space much bigger than the rest. At that bigger show, it makes fiscal sense to rent the additional components to fill out your big booth. No sense buying and paying to store all that equipment when you are only using it once a year!
Be sure to put aside one to three percent of your exhibiting budget to track what is working, and what is not. Then you´ll better able to talk your management out of going to that unproductive show when you can prove it gets the worst ROI of your entire program.
You can create attractive and functional lightweight modular exhibits (even for your island exhibits) that can save you up to 50% or more on your non-productive shipping and handling costs. It may also reduce your refurbishing and I&D expenditure. Keep the savings or increase spending on graphics, pre- and at-show promotions, more booth staff, or on better ROI measurement.
Design your exhibit to compellingly communicate your marketing message and to provide a great workspace for your booth staff and experience for your attendees. Doing this will help you get the most out of your budget. Then you´ll be much closer to achieving your event marketing success.
To learn more about successful exhibit design attend Skyline´s Eye Power seminar. For further details on upcoming events, see below or visit: www.skyline.com.au/eyepower/
Eye Power
Upcoming Eye Power events include:
Melbourne –Wednesday, 27th August 2008
Brisbane –Wednesday, 10th September 2008
Sydney –Wednesday, 24th September 2008
Get the most up-to-date Skyline Eye Power information.
Upcoming Events
National Truck & Commercial Vehicle Expo 2008
www.truckexpo-sydney.com.au
07 August 2008 – 09 August 2008
Sydney Olympic Park
EKKA!
www.ekka.com.au
07 August 2008 – 16 August 2008
RNA Showgrounds, Brisbane
auto equip expo 08
www.autoequipexpo.com.au
08 August 2008 – 10 August 2008
Sydney Convention & Exhibition Centre
Country Week Expo 2008
www.countryweek.com.au/
08 August 2008 – 10 August 2008
Rosehill Racecourse Event Centre, Sydney
Restaurant 08
www.restaurantevents.com.au
11 August 2008 – 12 August 2008
Royal Hall of Industries, Sydney
Eyre Peninsula Field Days
www.eyrepeninsulafielddays.com.au
12 August 2008 – 14 August 2008
Field Days Site Rundall Road, Cleve, SA
Retail Expo Australasia
www.retailexpo.com.au/
12 August 2008 – 14 August 2008
Sydney Convention & Exhibition Centre
WA Safety Show
www.wasafetyshow.com/
12 August 2008 – 14 August 2008
Perth Convention & Exhibition Centre
Infrastructure Australia 2008
www.expotrade.net.au
13 August 2008 – 15 August 2008
Melbourne Exhibition Centre
ABITE08
www.australianbusinessanditexpo.com.au
16 August 2008 – 18 August 2008
Melbourne Exhibition Centre
Baby Boomers Lifestyle Expo
www.babyboomerslifestyleexpo.com.au
16 August 2008 – 18 August 2008
Melbourne Exhibition Centre
AgQuip Field Days 2008
www.farmonline.com.au/events/agquip2008/
19 August 2008 – 21 August 2008
Gunnedah, NSW
Perth Boat Show
www.perthboatshow.com.au
20 August 2008 – 24 August 2008
Perth Convention & Exhibition Centre
Australian Promotional Expo
www.promoexpo.com.au/
21 August 2008 – 22 August 2008
Sydney Convention & Exhibition Centre
Natural Therapies & Natural Health Expo
www.naturaltherapyexpo.com.au
21 August 2008 – 22 August 2008
AJC Convention Centre, Randwick, Sydney
Australasian Gaming Expo
www.austgamingexpo.com
24 August 2008 – 26 August 2008
Sydney Convention & Exhibition Centre
Security Expo
www.securityexpo.com.au/
26 August 2008 – 28 August 2008
Sydney Convention & Exhibition Centre
Brisbane International Boat Show
www.brisbaneboatshow.com.au/
27 August 2008 – 31 August 2008
Brisbane Convention & Exhibition Centre
Melbourne At Home
www.racvhomeshow.com.au/
27 August 2008 – 31 August 2008
Melbourne Exhibition Centre
The Gold Coast Show
www.goldcoastshow.com.au
29 August 2008 – 31 August 2008
Gold Coast Parklands Showgrounds
Sydney International Spa & Beauty Expo
www.internationalbeautyexpo.com.au/
30 August 2008 – 31 August 2008
Sydney Convention & Exhibition Centre
Fire 2008
www.asnevents.com.au
01 September 2008 – 03 September 2008
Adelaide Convention Centre
Heritage Building Society Ag Show
www.agshow.com.au/
02 September 2008 – 04 September 2008
Toowoomba Showgrounds