Sky News – April 2011
Dear Exhibitors,
Welcome to the April edition of Sky News. Topics covered in this month’s edition include:
Skyline News
Product of the Month – Myriad Banner Stand
Exhibition Tips & Tricks
Eye Power
Upcoming Exhibitions, Trade Shows and Events
If you have any feedback about Sky News or need further information about Skyline products and services, please phone us on 1800 077 419 or email us. We welcome any questions or suggestions you may have!
Read Sky News articles & upcoming event lists plus much more on the Skyline Display's blog.
Skyline News
Successful Exhibiting Strategies White Paper
Want to learn more proven trade show marketing strategies? Click here to get your free copy of the 16 page Successful Exhibiting Strategies White Paper.
This White Paper demonstrates the value of trade shows and gives you 17 proven strategies to get better results from event marketing investment.
Next Brisbane Eye Power Seminar
The next FREE Brisbane Eye Power exhibitor training seminar will be presented in Skyline´s Fortitude Valley Showroom on Wednesday, 25th May 2011.
Seats are filling fast so please reserve your seat today. Eye Power is great if you are new to exhibiting or if you want a refresher to help with show ideas for the new show season.
Product of the Month
Myriad™ Banner Stand
Myriad offers you more than other banner stands on the market. In addition to lightweight portability, convenient set–up and stunning fabric graphics, you also get the ability to display products and literature.
Integral Merchandising
Myriad is designed to give banner stand exhibitors more options. Its merchandising accessories are built into the system for cohesive brand and product presentation.
Stand Alone Banner or Portable Back Wall Display
Myriad can be used as a stand alone banner stand or you can connect two or more units together for an effective Back Wall Display unit.
Other Features Include:
- Retractable self exchange graphic system
- Add Lights for maximum impact
- Myriad units come with a durable soft–sided case that is compartmentalised to protect your display assets
Perfect for Many Settings
Myriad is great for trade shows, exhibitions, conferences, retail marketing, reception areas and much more. See how Myriad works.
Contact us today for more information on Myriad or for a formal quote on 1800 077 419 or via email. Or visit our website to see more Skyline Portable Display Solutions.
Exhibition Tips and Tricks
18 Hidden Rules of Trade Shows
Uncover the 18 Hidden Rules of Trade Shows for your next event.
- The more words you put on your trade show display, the fewer times they will be read.
- The larger the crowd of people already in your booth, the more other people will want to visit your booth.
- The person who complains the most about the value of trade shows is usually the one who knows (and tries) the least.
- The more fun trade show attendees have in your booth during the show, the more serious business you will do after the show.
- The effort each booth staffer puts forth increases as the distance between them and their boss decreases.
- Your best booth staffers are usually the ones who talk the least and listen the most.
- The longer a booth staffer stretches out their break, the fewer leads they will take when they are actually staffing the booth.
- The colours of your trade show display will likely be determined by: 1. your brand, 2. the latest design trends or 3. your bosses spouse.
- The length of time to design your exhibit expands exponentially with the number of decision makers involved.
- The greater the distance a visitor has travelled to attend a trade show, the higher the level of hospitality you should provide.
- Carpet belongs on the floor of your trade show booth, not on the display wall.
- The better looking the booth staffer´s shoes, the more likely the staffer will complain about sore feet.
- The more years you exhibit at the same show, the more you will have repeat customers visit you in your booth.
- The more the trade show leads holder looks like a rubbish bin, the more likely your booth leader will end up screaming.
- The bigger the main visual image on your trade show exhibit, the clearer people will understand your message.
- The older your trade show display, the less innovative your booth visitors will perceive your company.
- The more aisle space bordering your booth, the more opportunities your staff has to engage with attendees.
- The faster you follow up your trade show leads, the greater the sales you will generate from that show.
Now that these hidden rules have been revealed to you, we hope you enter your next show with the open eyes of a seasoned exhibitor.
If you have discovered your own hidden rules of trade shows and you would like to share, please post your comments on the Skyline blog.
Eye Power
Upcoming Eye Power events include:
Eye Power (Brisbane) –Wednesday, 25th May 2011
Visit our online calendar for the most up–to–date Skyline Eye Power information.
Upcoming Events
Safety in Action Conference & Exhibition
www.thesafetyshow.com.au
05 April 2011 – 07 April 2011
Melbourne Convention & Exhibition Centre
Carbon Reduction Expo
www.actexpo.com.au
05 April 2011 – 07 April 2011
Melbourne Convention & Exhibition Centre
Australian Home, Leisure & Lifestyle Show
www.homeleisureandlifestyleshow.com.au
08 April 2011 – 10 April 2011
Rosehill Gardens Event Centre, Sydney
Brisbane Tinnie & Tackle Show
www.tinnieandtackle.com.au
08 April 2011 – 10 April 2011
RNA Showground, Brisbane
The Baby & Toddler Show
www.babyandtoddlershow.com.au
08 April 2011 – 10 April 2011
Royal Exhibition Building, Melbourne
National 4x4 and Outdoor Show
www.4x4show.com.au
08 April 2011 – 10 April 2011
RNA Showground, Brisbane
Salon Melbourne
www.salonmelbourne.com.au
09 April 2011 – 10 April 2011
Melbourne Convention & Exhibition Centre
RCNA Nursing and Health Expo
www.rcna.org.au
10 April 2011
Brisbane Convention & Exhibition Centre
Australian Solar Energy Expo
http://auses.org.au
10 April 2011
Melbourne Showground
designEX 2011
www.designex.info
13 April 2011 – 15 April 2011
Melbourne Convention & Exhibition Centre
Landscape Australia Expo
www.landscapeexpo.com.au
14 April 2011 – 15 April 2011
RNA Showground, Brisbane
Sydney Royal Easter Show
www.eastershow.com.au
14 April 2011 – 27 April 2011
Sydney Showground
National Architects Conference
www.architecture.com.au
15 April 2011 – 16 April 2011
Melbourne Convention & Exhibition Centre
ABC Gardening Expo
www.abcgardeningexpo.com.au/Brisbane2011/
15 April 2011 – 17 April 2011
Brisbane Convention & Exhibition Centre
Food, Wine & Cooking Show
www.kymjonesexhibitions.com.au
15 April 2011 – 17 April 2011
Adelaide Showground
Australian Fitness & Health Expo
www.fitnessexpo.com.au
15 April 2011 – 17 April 2011
Sydney Convention & Exhibition Centre
Travel Xpo
www.travelxpo.com.au/Brisbane2011/
15 April 2011 – 17 April 2011
Brisbane Convention & Exhibition Centre
Sunday Mail Home Living Expo
www.kymjonesexhibitions.com.au
15 April 2011 – 17 April 2011
Adelaide Showground
Sydney Bridal Expo
www.sydneybridalexpo.com.au
16 April 2011 – 17 April 2011
Sydney Convention & Exhibition Centre
MEA 24th Annual Conference
www.mea.org.au
17 April 2011 – 19 April 2011
Brisbane Convention & Exhibition Centre
Australasian Podiatry Conference
www.iceaustralia.com/apodc2011
26 April 2011 – 29 April 2011
Melbourne Convention & Exhibition Centre
HIA Melbourne Home Show
www.hiahomeshow.com.au
28 April 2011 – 01 May 2011
Melbourne Convention & Exhibition Centre
Australian Papercrafts Festival
http://dekodamarketing.com.au/papercrafts-festival/
29 April 2011 – 01 May 2011
Rosehill Gardens Event Centre, Sydney
AUSCON
www.auscongames.com.au
30 April 2011 – 02 May 2011
RNA Showground, Brisbane
NSW Caravan, Camping, RV & Holiday Supershow
www.supershow.com.au
30 April 2011 – 08 May 2011
Rosehill Gardens Event Centre, Sydney
National Mainstreet Australia Conference
www.alloccasionsgroup.com/mainstreet2011
01 May 2011 – 04 May 2011
National Wine Centre, Adelaide
Internet Show 2011
www.terrapinn.com/2011/melbourne
04 May 2011 – 08 May 2011
Melbourne Convention & Exhibition Centre
Brisbane Truck Show
www.truckandmachineryshow.com.au
05 May 2011 – 08 May 2011
Brisbane Convention & Exhibition Centre
Are we missing an event coming up in April that should be mentioned? Share your upcoming events with us.