Sky News - April 2008
Dear Exhibitors,
Welcome to the April 2008 edition of Sky News. Topics covered in this month’s edition include:
Skyline News
Product of the Month – Regatta Fabric Display
Exhibition Tips & Tricks
Eye Power
Upcoming Exhibitions, Trade Shows and Events
We would love to hear any feedback you may have about Sky News or if you need any further information about Skyline products and services please phone us on 1800 077 419 or email.
Skyline News
New International Exhibiting White Paper
This 24-page report is based on a study by Trade show Week magazine commissioned by Skyline Exhibits. The report can help exhibitors and event marketers find the opportunities and avoid the pitfalls of exhibiting internationally.
In this report exhibitors share their experiences on international exhibit booth staffing, logistics, show selection, show locations, marketing opportunities, budgeting, planning, and exhibit design.
Skyline is offering a free electronic copy to all Sky News subscribers, to get your copy email info@skyline.com.au
Product of the Month
Regatta™ Fabric Display
Elegant and ultra-lightweight! Regatta´s shock corded steel tube frame is sleek and sturdy and its vibrant fabric graphics are lightweight and durable.
Seamless graphics on both sides
The fabric graphic cover simply slips over the frame and zips closed on one side. With seams around the perimeter, you get full continuous graphics on both the front and back.
Available in two sizes
Regatta is available in a 2.4 metre back wall and a 1.8 metre tabletop display.
Single case portability
The two different sized Regatta displays both pack down into a single case that protects your investment. The cases have wheels for easy transport. The fabric graphic comes in a durable nylon bag that will keep the panel looking great.
Download a copy of the Regatta Brochure today. Or phone our Sales and Marketing team on 1800 077 419 to discuss your specific display requirements.
Exhibition Tips and Tricks
6 tactics to increase the effectiveness of your lead follow-up
- Regardless of whether you are using an electronic lead management system or have your own lead form for capturing specific information, when you create the form, get your sales force (the people using it) to review it prior to giving it to them to use at the show. Get early buy-in!
- Train your staff how to capture information in the interview process. What information should they be seeking that will be beneficial to follow–up?
- Discipline your staff to categorize your leads – "A", "B", "C" as they are generated, and review them each night for completeness.
- Create a system to manage the leads. When the show ends how do they get fulfilled, who is responsible for the transmittal letter, the lead management reporting? When and to whom does the sales force report their results?
- Prepare your lead follow/fulfillment before leaving for the show. If you are sending a letter along with literature, prepare and store it so all you have to do is text merge your leads into your word processor. Most exhibitors go to shows to accelerate the sales cycle. In order to accomplish this goal, a well thought out lead management system needs to be in place.
- Make your follow-up timely – time your follow-up so it arrives the week after the show´s attendees get back to their offices so that they have time to clear their desks of work that was generated while they were at the show. They will then have time to give your proposal consideration.
To learn more about exhibition objectives and recording and measuring event results attend Skyline’s Eye Power seminar, for further details on upcoming events see below.
Eye Power
Upcoming Eye Power events include:
Cairns – Wednesday, 2nd April 2008
Brisbane– Wednesday, 16th April 2008
Gold Coast - Wednesday, 30th April 2008
Canberra – Tuesday, 13th May 2008
Get the most up-to-date Skyline Eye Power information.
Upcoming Events
My Place Home, Garden & Lifestyle Expo
www.myplaceexpo.com.au/canberra08.php
05 April 2008 – 06 April 2008
Exhibition Park, Canberra
Travel XPO Canberra 2008
www.travelxpo.com.au/
05 April 2008 – 06 April 2008
Exhibition Park, Canberra
2008 APPEA Conference & Exhibition
www.appea.com.au
06 April 2008 – 09 April 2008
Perth Convention Centre
Toowoomba Royal Show
www.rasq.com.au/
10 April 2008 – 12 April 2008
Toowoomba Showground, QLD
DesignEx
www.designex.info
10 April 2008 – 12 April 2008
Sydney Convention & Exhibition Centre
International Beauty Expo
www.internationalbeautyexpo.com.au/
12 April 2008 – 13 April 2008
Melbourne Exhibition & Convention Centre
National Careers & Employment Expo
www.eocexpo.com.au/
18 April 2008 – 19 April 2008
Derwent Entertainment Centre, Hobart
Australian Fitness Expo
www.naturalhealthcareexpo.com.au
18 April 2008 – 20 April 2008
Sydney Convention & Exhibition Centre
Fremantle Boat Show
www.exibit.info/pages/events/
18 April 2008 – 20 April 2008
Esplanade Reserve Park & Fishing Boat Harbour, Fremantle
Pool & Spa Expo
www.poolexpo.com.au/
18 April 2008 – 20 April 2008
Sydney Convention & Exhibition Centre
ARBS 2008 (Air Conditioning, Refrigeration Building)
www.arbs.com.au
21 April 2008 – 23 April 2008
Melbourne Exhibition & Convention Centre
National Careers & Employment Expo
www.eocexpo.com.au/
22 April 2008
Townsville Entertainment Centre & Convention Centre
Perth Motor Show
www.perthmotorshow.com.au/
22 April 2008 – 27 April 2008
Perth Convention Exhibition Centre
National 4x4 Show & Outdoor Expo
www.4x4show.com.au/brisbane/
24 April 2008 – 27 April 2008
RNA Showground, Brisbane
Sunday Mail Home Living Expo
www.kymjonesexhibitions.com.au
25 April 2008 – 27 April 2008
Adelaide Showground
Melbourne Materials Handling Expo
www.melbmaterialshandling.com.au/
29 April 2008 – 01 May 2008
Melbourne Exhibition & Convention Centre
HIA Sydney Home Show
www.sydneyhomeshow.com.au/
01 May 2008 – 04 May 2008
Sydney Convention & Exhibition Centre
iDesign
www.cmsevents.com.au/eventcalendar.htm
02 May 2008 – 03 May 2008
Adelaide Showground
National Careers & Employment Expo
www.eocexpo.com.au/
02 May 2008 – 03 May 2008
Adelaide Showground
13th Australian Tunnelling Conference 2008
www.ats.org.au
04 May 2008 – 07 May 2008
Hilton On The Park, Melbourne
Enviro 08
www.enviroconvention.com.au/
05 May 2008 – 07 May 2008
Melbourne Exhibition & Convention Centre